Thu Nov 8, 2012, 06:27 PM
highplainsdem (13,000 posts)
Study: Planned Parenthood Got Best Return On Investment In 2012
The Sunlight Foundation released a report Thursday calculating return on investment for outside spending groups in the 2012 election based on what percentage of their spending went to races that ended up with the desired results. Planned Parenthood's super PAC got the best return.
98.58% of $5,086,007 spent in the general election and ending in the desired result.
The worst performers were the NRA's super PAC and Karl Rove's American Crossroads, with .81 percent and 1.29 percent respectively.
Read more: http://livewire.talkingpointsmemo.com/entry/study-planned-parenthood-got-best-return-on-investment
From the Sunlight Foundation report:
Turns out some of the smart money wasn't so smart after all when it came to making political bets. This year, the pro-business GOP Crossroads fundraising combine and the U.S. Chamber of Commerce weren't as good at picking winners as the labor movement, which appears to be one of the surprise winners of Election Day.
Those sections for individual groups are basically headlines above the link for the full profile on each, and those are just a few of the many groups listed.
The Chamber of Commerce's success rate? 6.9% They spent nearly $33 million.
American Future Fund, which has ties to the Koch brothers? 5.57% success rate, and nearly $24 million spent.
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