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Wed Dec 8, 2021, 08:16 AM

Biden unveils "Building a Better America" branding

Source: Axios

President Biden today launched a new website and unveiled bold new branding as part of a nationwide tour to sell the benefits of his infrastructure package.

Why it matters: The White House says passage of the new law shows the ability to "forge bipartisan consensus and prove our democracy can deliver big wins" even in these toxic times.

The "Building a Better America" branding above will be unveiled today during a Biden trip to Kansas City, Missouri. He'll highlight provisions to rebuild roads and bridges, upgrade public transit, replace water infrastructure and create union jobs.
* The White House says the new branding will be used on the administration's digital platforms and at events, press conferences, tours and listening sessions as Biden, Vice President Kamala Harris and the Cabinet travel the country.
* The White House today launched Build.gov as a hub for governors, mayors, tribal leaders, business owners, union members and others to track implementation of the $1 trillion Bipartisan Infrastructure Law.



Read more: https://www.axios.com/biden-unveils-building-a-better-america-branding-a26f1c27-0950-47ef-a789-0d46e43c4ec6.html

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Reply Biden unveils "Building a Better America" branding (Original post)
brooklynite Dec 8 OP
IronLionZion Dec 8 #1
IrishAfricanAmerican Dec 8 #2
doc03 Dec 8 #3
Wuddles440 Dec 8 #4
bucolic_frolic Dec 8 #5
onetexan Dec 8 #8
elleng Dec 8 #6
onetexan Dec 8 #7

Response to brooklynite (Original post)

Wed Dec 8, 2021, 08:18 AM

1. I like it

it focuses on the future instead of going back to something

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Response to brooklynite (Original post)

Wed Dec 8, 2021, 08:35 AM

3. Much better than the Build Back Better slogan nt

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Response to doc03 (Reply #3)

Wed Dec 8, 2021, 09:50 AM

4. Agree!!!

Build Back Better was an absolute tongue twister that not only made it difficult to pronounce but also to market.

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Response to brooklynite (Original post)

Wed Dec 8, 2021, 09:52 AM

5. Excellent branding - "Build a Better America" moves forward, not backward like MAGA Neanderthal

and it's verb, build, so it makes citizens active participants, and it's relatively simple. This is well thought out.

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Response to bucolic_frolic (Reply #5)

Wed Dec 8, 2021, 01:38 PM

8. So its no longer BBB, but now BBA

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Response to brooklynite (Original post)

Wed Dec 8, 2021, 01:27 PM

6. 'The White House says the new branding will be used on the administration's digital platforms -- and

at events, press conferences, tours and listening sessions as Biden, Vice President Kamala Harris and the Cabinet travel the country.'

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Response to brooklynite (Original post)

Wed Dec 8, 2021, 01:37 PM

7. Love it!!

Bravo Prez Biden

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