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Tue Jul 28, 2020, 07:39 PM

AMC Theatres, Universal Collapsing Theatrical Window to 17 Days in Unprecedented Pact

Source: Hollywood Reporter

by Pamela McClintock

The studio will have the option of making any of its titles, as well as films from Focus Features, available on premium VOD after just three weekends of play in cinemas.

In a stunning reversal, AMC Theatres has struck a historic agreement with Universal that will allow the studio's movies to be made available on premium video-on-demand after just 17 days of play in cinemas, including three weekends, the two companies announced Tuesday.

The deal — which presently only covers AMC's U.S. locations — shatters the traditional theatrical window, a longstanding policy that has required studios to play their films on the big screen for nearly three months before making films available in the home. The unprecedented move on the part of a mega-exhibitor has far-reaching implications for the film business — particularly amid the ongoing coronavirus pandemic and related theater closures — and is a major coup for Universal.

AMC, the country and world's largest theater chain, is expected to share in the revenue from PVOD. The debt-laden company was hit particularly hard because of the pandemic, although recently found new institutional investors.

Read more: https://www.hollywoodreporter.com/news/amc-theatres-universal-collapsing-theatrical-window-17-days-unprecedented-pact-1304759

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Response to Omaha Steve (Original post)

Tue Jul 28, 2020, 07:51 PM

1. Before the pandemic I saw the first run movie

theaters going the way of the dinosaurs because of cost. In California to go to movie theater for family of four was near $100 to cover tickets, popcorn or hot dogs or pizza, candy, and sodas.

We’d typically wait for the movies to hit the 2nd run theaters to save money.

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Response to iluvtennis (Reply #1)

Tue Jul 28, 2020, 08:16 PM

2. Mr sueh & I quit going to evening movies. We go on Sunday mornings for $5 instead.

Occasionally we go to $5 movie night on Tuesday. Paying $10 or more per ticket doesn't make the movie better.

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Response to sueh (Reply #2)

Tue Jul 28, 2020, 08:49 PM

4. Same here.

And no snacks.

The problem, though, is sitting by some loud munch-crunch-slurper.

Luckily, there's usually no shortage of empty seats elsewhere.

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Response to iluvtennis (Reply #1)

Wed Jul 29, 2020, 08:08 PM

12. Plus so many people already have home theaters

and more and more will be getting them as the price goes down.

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Response to Raine (Reply #12)

Wed Jul 29, 2020, 10:57 PM

13. Exactly. To compete, the movie theatres will need to refactor themselves and charge less. nt

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Response to Omaha Steve (Original post)

Tue Jul 28, 2020, 08:42 PM

3. Theatrical Release

First-run features average 2-3 weeks of popularity in theaters, unless it’s a blockbuster. 17 days is reasonable.

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Response to Omaha Steve (Original post)

Tue Jul 28, 2020, 08:59 PM

5. I'd love to see the curve for how many days money is made in the time of NON-covid-19.

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Response to Omaha Steve (Original post)

Tue Jul 28, 2020, 09:39 PM

6. They've seen the economic realities of long term consumer spending habits...

It doesn’t bode well for them.

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Response to Omaha Steve (Original post)

Tue Jul 28, 2020, 09:55 PM

7. How are studios even going to make movies with crowd scenes? Everyone all masked?

Will actors in city scenes all be wearing masks and distancing?

Better make more off world space epics or back in time dramas.

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Response to Baclava (Reply #7)

Wed Jul 29, 2020, 08:13 AM

8. I hope for more animated films

I’ve always hoped animation would take off as more of an acceptable medium for all genres rather than just comedy and/or children’s entertainment in America.

Anime runs the gamut of genres and I hope the West will at least consider animation more seriously. The work can be done remotely, and a voice actor in a sound booth won’t risk unnecessary exposure.

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Response to Baclava (Reply #7)

Wed Jul 29, 2020, 09:52 AM

9. By using stock crowd scenes....

-

There are probably a few hundred films with crowd scenes that can also be used in any current movie being made. Maybe not in all the movies, but screenwriters are a pretty imaginative lot, and CGI can also be used.
=========

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Response to Omaha Steve (Original post)

Wed Jul 29, 2020, 10:03 AM

10. There have been many factors driving box office down:

Before the COVID pandemic, we had the NRA pandemic.
The picture is nowhere near as good as a basic home TV.
Prices have become just silly.

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Response to Omaha Steve (Original post)

Wed Jul 29, 2020, 12:23 PM

11. What will this do to the movie industry?

I really love movies and I love going to the movies. I’ve seen so many great films that I would never have seen on Netflix or Amazon I would’ve never found them

I wanted to support Steve Carell and John Stewart ame their new film ‘ irresistible‘ .

it couldn’t come out in the theaters but I wasn’t really ready for the $20 rental fee. Finally coughed it up but it didn’t feel great.

I hope this doesn’t end up hurting the art form that has already largely replaced literature. We need art, film, books, music.

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