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Fri Sep 14, 2018, 02:55 PM

Nike's Kaepernick ad draws record likes on social media, sends stock to all-time high amid sales bo

Source: CNBC

Nike's controversial ad campaign with former San Francisco 49ers quarterback Colin Kaepernick has drawn a surge in Instagram followers and likes on Twitter and Facebook, which should translate into higher sales, according to one analyst.

Nike added roughly 170,000 Instagram followers around the timing of the release of its ad campaign, Wedbush Securities analyst Christopher Svezia said in a research note Friday.

"Indeed, [Nike] management knows its American consumer well and the campaign featuring Mr. Kaepernick is a positive for the brand and likely its sales," Svezia said. The company's shares hit a record high of $83.90 on Thursday. Wedbush placed a 12-month price target of $90 a share on the stock.

The ad campaign generated "possibly record likes by Americans" on social media, even though there's been a wave of anti-Nike comments as well, according to Webush's internal analysis of the marketing campaign. Kaepernick, who knelt during the 2016 National Football League season during the national anthem in protest against racial injustice, opted out of his contract with the 49ers and hasn't signed with another NFL football team.

Read more: https://www.cnbc.com/2018/09/14/nikes-kaepernick-ad-should-fuel-sales-as-retailer-knows-its-consumer.html

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Reply Nike's Kaepernick ad draws record likes on social media, sends stock to all-time high amid sales bo (Original post)
EricMaundry Sep 14 OP
HopeAgain Sep 14 #1
Racerdog1 Sep 14 #2
Dave Starsky Sep 14 #3
NewEnglandAutumn Sep 15 #5
Thekaspervote Sep 14 #4
riversedge Sep 15 #6
truthisfreedom Sep 15 #7
LakeArenal Sep 15 #8

Response to EricMaundry (Original post)

Fri Sep 14, 2018, 03:02 PM

1. Very heartening

That there are so many who can see past the false rhetoric of "patriotism" and understand the true nature of an issue.

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Response to EricMaundry (Original post)

Fri Sep 14, 2018, 03:05 PM

2. Logical

All those MAGAT morons that either cut up or burned their Nike products, now have to buy new ones. Fucking idiots.

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Response to EricMaundry (Original post)

Fri Sep 14, 2018, 03:06 PM

3. Hard to believe that the latest boycott hasn't affected them.

I thought Trump supporters fit squarely within Nike's target demographic.

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Response to Dave Starsky (Reply #3)

Sat Sep 15, 2018, 10:23 AM

5. I'am surprised

That anyone would have thought it would hurt Nike. I bought 2 pairs of Nike shoes the day the ad aired.

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Response to EricMaundry (Original post)

Fri Sep 14, 2018, 05:37 PM

4. The reds don't have any momentum. Everything they work to boycott fails miserably

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Response to EricMaundry (Original post)

Sat Sep 15, 2018, 01:16 PM

6. kick 🌊🌊🌊 #FlipItBlue #BlueWave2018 #VoteThemOUT

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Response to EricMaundry (Original post)

Sat Sep 15, 2018, 01:35 PM

7. How much proof do they need? 45 is a lying loser.

Hes got nothing.

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Response to EricMaundry (Original post)

Sat Sep 15, 2018, 02:22 PM

8. Purposely bought some Nike gym clothes this week.

Paid about three times what I would have usually. Sometimes you have to do what you have to do.

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