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Wed Apr 5, 2017, 07:24 AM

21 companies pull ads from 'The O'Reilly Factor' in growing backlash

Source: CNN

"The O'Reilly Factor" is facing a growing advertiser revolt, as 21 companies have pulled their commercials from the show amid a scandal involving the host, Bill O'Reilly.

Mercedes-Benz, Hyundai, BMW of North America, Mitsubishi Motors, Lexus, Constant Contact, Bayer, Ainsworth Pet Nutrition, Orkin, UNTUCKit, Allstate, Esurance (which is owned by Allstate), T. Rowe Price, GlaxoSmithKline, Sanofi, Credit Karma, Wayfair, The Wonderful Company, TrueCar, the Society for Human Resource Management and Coldwell Banker are pulling ads from "The O'Reilly Factor" after a report about five settlements with women who alleged sexual harassment or verbal abuse by O'Reilly.

Paul Rittenberg, the executive vice president of advertising sales at Fox News, addressed the exodus in a statement on Tuesday.
"We value our partners and are working with them to address their current concerns about the O'Reilly Factor," Rittenberg said. "At this time, the ad buys of those clients have been re-expressed into other FNC programs."

The statement indicates that the companies' decisions to withdraw ads from the program have not yet hurt Fox's bottom line -- but the loss of advertisers is at the very least a public relations problem for the network and its most valuable asset.

Read more: http://money.cnn.com/2017/04/03/media/mercedes-ads-bill-oreilly/

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Arrow 33 replies Author Time Post
Reply 21 companies pull ads from 'The O'Reilly Factor' in growing backlash (Original post)
kstewart33 Apr 2017 OP
JHan Apr 2017 #1
Botany Apr 2017 #2
catbyte Apr 2017 #30
IndianaDave Apr 2017 #3
TNLib Apr 2017 #4
Ligyron Apr 2017 #14
FakeNoose Apr 2017 #15
diva77 Apr 2017 #32
Paladin Apr 2017 #5
Friend or Foe Apr 2017 #6
kstewart33 Apr 2017 #7
Mc Mike Apr 2017 #8
Snarkoleptic Apr 2017 #9
ck4829 Apr 2017 #10
CousinIT Apr 2017 #11
brooklynite Apr 2017 #12
CincyDem Apr 2017 #13
muntrv Apr 2017 #16
Bengus81 Apr 2017 #17
Bengus81 Apr 2017 #18
Bradical79 Apr 2017 #19
redwitch Apr 2017 #20
Bradical79 Apr 2017 #28
Phoenix61 Apr 2017 #21
Bradical79 Apr 2017 #29
kimbutgar Apr 2017 #22
dlk Apr 2017 #23
left-of-center2012 Apr 2017 #24
DippyDem Apr 2017 #25
dalton99a Apr 2017 #26
leftyladyfrommo Apr 2017 #27
maxsolomon Apr 2017 #31
spiderpig Apr 2017 #33

Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:28 AM

1. so much winning even his friends are winning!

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:28 AM

2. Well they can always get Chuck Norris and the "Total Gym"

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Response to Botany (Reply #2)

Wed Apr 5, 2017, 11:03 AM

30. OMG, that's the worst toupe I've ever seen. Seriously.

Doesn't he have anyone around him to snatch that thing off his head & tell him to start over? Maybe make him go to Bosley?



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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:45 AM

3. This couldn't happen to a more deserving jerk.

I have only been able to force myself to watch this guy a couple times in all the years he's been on Fox (which, on principle I refuse to watch in general.). It was really painful. It's difficult to imagine a more arrogant SOB. And that was on air. Behind the scenes he's even more disgusting - his lack of respect for women is extremely disturbing. May he now be treated as he has treated others.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:47 AM

4. these companies need to pull their advertising from Fox News

Not just the O'Reily Factor. Fox News has a systemic problem and by keeping O'Reily on it's obvious they aren't doing anything real to address the problem.

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Response to TNLib (Reply #4)

Wed Apr 5, 2017, 08:22 AM

14. exactly.

^^^THIS^^^

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Response to TNLib (Reply #4)

Wed Apr 5, 2017, 08:37 AM

15. I think it's finally dawning on them

... Fox News is not a good place for their ad dollars.

Why should their ad money support this nonsense?
The big-TV-advertising companies are finally waking up and realizing this.

Let's hope this wave continues and some of those idiots get taken off the air.



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Response to TNLib (Reply #4)

Wed Apr 5, 2017, 12:57 PM

32. +1000 may the avalanche of advertising withdrawals from Fox altogether begin!!

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:48 AM

5. Nice to see a little good news. Hope the movement continues. (nt)

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:51 AM

6. I'm sure Rachel would

appreciate new support.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:54 AM

7. Given he's worth at least a few million...

He certainly can afford a better wig. Geez, that looks bad.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 07:57 AM

8. The new limbaugh. Good. Screw o'liely. nt.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:04 AM

9. Now is the time to reach out to his remaining advertisers!

There is momentum and it cannot be wasted...time to bring down the clown!

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:09 AM

10. Good.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:13 AM

11. GOOD! Tell more of them to remove their ads from his show...

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:15 AM

12. Doesn't Mike Huckabee's apocalypse food supply business need exposure?

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:16 AM

13. This catches up with them at the end of the quarter - no question.



All ads are NOT created equally. Advertisers don't just buy time, they buy eyeballs of a chosen demographic. The traditional measure on television is Gross Ratings Points - GRPs. In the extreme, it's why a 30 second spot during the NCAA finals costs more than a 30 second spot during the east regional curling semi-finals. They're both sports but...

When an advertiser buys ads - they buy GRPs, not minutes. The network projects out, based on ratings, how many of those ads should go where in order to deliver the GRPs. If, at the end of the quarter, ratings come out and the network didn't deliver the GRP target - the advertiser gets airtime credit that rolls into the next quarter.

A network only has so many GRPs to sell based on the ratings throughout the day. Prime time is high GRP time and O'reilly is probably their High GRP hour. Puling an hour out of Prime like this probably costs them 20%-30% of their GRPs to these 21 advertisers - and they'll have to make that up to them next quarter with FREE airtime in less efficient slots - which means it's not just a minute for minute shift. Advertisers might get as much as 3 minutes for every minute lost just to hit the GRP target.

This is similar to what's been happening to Rush. The boycott has seriously damaged Premier, the syndication part of iHeart Radio (formerly ClearChannel). One of the ways that they addressed that, for the time being, is that his new contract reportedly pays him nothing - down from several hundred million/year in the previous contract. One reason Rush is still on is because there's nobody sitting around in the wings that can just pick up a 3 hour radio slot and deliver the ratings - listen to his show sometime when he's got a guest host...they all sound like third graders reading the words at a spelling bee. Another reason is the syndication model - if Premier were to drop Rush, they lose the "guarantee" on the 3 hour slot at 600+ radio stations. Half to 2/3rds are probably iHeart stations so they'll go with the sound track from the monkey house at the Zoo if that's what Premier servers up...but the independent/non-iHeart stations...they'll go shopping. Most of them have already loaded up on Premier's shows so the odds are they go to another network to fill the 3 hours. For iHeart - it hurts to keep rush but the archaic syndication model probably means it hurts more to dump him.

I doubt Fox has the stomach for this and, unlike Premier, Fox likely has options. An hour of TV is much more difficult to put on air vs. radio but it is much less dependent on the talking head. Pull O'reilly and drop in Bubba Gump - as long as he/she can read, the show will look/feel the same (give or take a little re: "personality". Radio - easier to produce but MUCH more dependent on the single individual behind the mic. Add to it that FOX is completely in control of the distribution vs. the radio syndication model and it tells me that dumping O'Reilly is much easier than dumping Rush.

IMHO, an advertiser boycott will be far more effective and swift in pushing O'reilly out (especially post - Ailes) than it has been for Rush.

I can only hope.


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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:51 AM

16. No one wants to be linked to loofah man?

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 08:59 AM

17. Yesterday it was barely five....Bawhahhahaaaaaaa!!! n/t

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:02 AM

18. Still don't see Angies List. They stated yesterday they would NOT pull advertising

Fine,and if I need a contractor I sure won't use YOUR Company Angie.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:15 AM

19. Is this over the James Brown hair comment?

If so, I'm kind of surprised. Happy, but surprised lol. Mostly because he has a history, and this didn't seem much different than business as usual for him.

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Response to Bradical79 (Reply #19)

Wed Apr 5, 2017, 09:29 AM

20. Nope. It's because he is a sexual predator. nt

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Response to redwitch (Reply #20)

Wed Apr 5, 2017, 10:46 AM

28. Oh, I completely forgot about the settlement

Yeah, the sexual harassment lawsuit. Too much happening at once.

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Response to Bradical79 (Reply #19)

Wed Apr 5, 2017, 09:49 AM

21. I think that was the problem

The investigation into criminal activity by Fox for not reporting payouts for his previous acts has been getting air-time. Preet Bahara, who was investigating that, being fired. Fox's full on support of Twitler. Just the perfect little storm to take him down.

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Response to Phoenix61 (Reply #21)

Wed Apr 5, 2017, 10:51 AM

29. Yeah, I agree

I'd completely forgotten about the sexual harassment payouts that hit the news recently. Too much at once for lots of big advertisers to ignore.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:54 AM

22. They couldn't remove Rump and I think O'wrongly will then be supported like Rump by the kochs's

He is too important of a mouth piece for the mouth foamers who support thump.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:56 AM

23. When It's All About the Money...

Fox and the GOP are all about the money. Hitting their bottom line is truly effective, which will happen if enough advertisers withdraw ads. Those who care (and have a conscience) should write to advertisers and let them know whether you will be purchasing their products, or not, and reasons why. Sexual harassment is serious and damaging, by design. If nothing changes, nothing changes. We can make a difference in creating a healthier and safer workplace. I, for one, am sick and tired of this cesspool!

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:58 AM

24. Is he still married?

About a year ago I posted an article in which his wife said O'Reilly had grabbed her by the throat,
and dragged her down the stairs in front of their children.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 09:58 AM

25. According to twitter, Rachael Ray says that she has pulled

ads from Nutrish. Can anyone confirm?

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 10:02 AM

26. There should be more.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 10:19 AM

27. Hopefully there will be more. He is just plain disgusting. On so many levels. nt

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 12:21 PM

31. Till the heat dies down

And then they'll be back.

Money is money.

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Response to kstewart33 (Original post)

Wed Apr 5, 2017, 01:04 PM

33. Who's left to advertise on that joke of a show/network?

If advertisers haven't gotten it by now, they go on my permanent "NO SALE" list.

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