Monique Luiz, Star of LBJ's 'Daisy,' Returns in Hillary Clinton Ad About Nuclear Weapons
Source: AdWeek
Fifty-two years after she appeared, as a 3-year-old, in the most famous political campaign commercial ever made, Monique Luiz is back—and the subject once again is nuclear weapons.
Luiz was the star of 1964's "Daisy" ad for Lyndon B. Johnson, in which she was seen picking the petals off a daisy as an ominous countdown was heard. The spot ended with a nuclear explosion, implying that Barry Goldwater was too dangerous to be president.
Created by Doyle Dane Bernbach and media consultant Tony Schwartz, it was credited with helping LBJ crush Goldwater at the polls.
Now, Luiz is back in the new Hillary Clinton ad below, which has a similar mission—characterizing Donald Trump as too dangerous, even reckless, for the presidency.
"This was me in 1964," Luiz says over footage of the classic spot. "The fear of nuclear war that we had as children, I never thought our children would ever have to deal with that again. And to see that coming forward in this election is really scary."
Read more: http://www.adweek.com/news/advertising-branding/monique-luiz-star-lbjs-daisy-returns-hillary-clinton-ad-about-nuclear-weapons-174342
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