Donald Trump is Finally Outspending Hillary Clinton on TV Ads
Source: Bloomberg
For the first time this cycle, Donald Trump is outspending Hillary Clinton on television advertising: he’s spending $14.4 million to her $13.9 million during the week beginning Oct. 18. (On average, Clinton has spent $9.1 million per week since the last primary election on June 14, compared to Donald Trump’s $3 million per week.) Still, the decrease in overall ad spending this cycle when compared to the last presidential election is stunning: Factoring in advertising by all outside groups, there’s been roughly $450 million spent on general election TV advertising; four years ago, the total amount spent was more than twice that.
Donald Trump has increased spending in nine states, including by $1 million in Florida, as compared to the week starting October 11. There were also substantial spending increases—more than $300,000—in Pennsylvania and North Carolina. The week starting October 18 also marks Trump’s return to Virginia, with a $784,000 buy, after a five-week break in the state.
Hillary Clinton has made good on her campaign’s promise of aggressively competing in Arizona, pumping $812,000 of ad spending into the state during the week starting October 18, with an additional $1.1 million earmarked for the final stretch.
It’s also notable that her campaign has made a small buy in Texas ($40,000)—specifically in the Austin, Dallas-Ft.Worth, Houston and San Antonio markets—and a $71,000 buy in Maine’s Second Congressional District.
Read more: http://www.bloomberg.com/politics/graphics/2016-presidential-campaign-tv-ads/
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Smart plan for winning, Donald! 
That's great that he has to spend now.
