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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTrumps Big-Data Gurus Worked On The Kenyan Election, Kenya's Supreme Court annul the elections
A firm that worked for Donald Trump and which once claimed ties to a pro-Brexit campaign group is now reportedly working for Kenya's incumbent president.
Cambridge Analytica's mission statement is simple. On its website, the firm says it "uses data to change audience behaviour." Most notably, the company was hired by Donald Trump's presidential campaign and has been given some credit for Trump's electoral success.
The company purchases and compiles demographic data on voters. On its website, Cambridge Analytica claims to possess up to 5,000 data points on more than 230 million Americans. When combined with on-the-ground surveys, Cambridge Analytica can use this vast information bank to target key messages to relevant voters.Now, Cambridge Analytica is working in Kenya, helping in the effort to re-elect President Uhuru Kenyatta.
On 10 May, The Star newspaper in Kenya reported that Kenyatta's Jubilee Party had hired the firm, and a month later, the same newspaper reported that Cambridge Analytica was working from the seventh floor of the party's headquarters in Nairobi.Cambridge Analytica refused to comment on those reports to BBC Trending, but the global privacy-protection charity Privacy International suggests that the company is being paid $6 million for its work in the country.
In a historic ruling and a first in Africa, Kenyas Supreme Court nullified on Friday the re-election of a sitting president, ordering a new vote to be held within 60 days after finding that the outcome last month had been tainted by irregularities.
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http://www.bbc.com/news/blogs-trending-40792078
https://www.nytimes.com/2017/09/01/world/africa/kenya-election-kenyatta-odinga.html
CurtEastPoint
(18,641 posts)Achilleaze
(15,543 posts)Messing with people's minds and fracking their free will is, in my view, some dark and dangerous shit.