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HAB911

(8,811 posts)
Mon Dec 5, 2016, 08:54 AM Dec 2016

Breitbart War On Kellog Backfires, More Advertisers Flee The Hate

Breitbart News, an ultraconservative website that has served as a platform for the white nationalist “alt-right” movement, is touting its growing readership and “main street American values” as a reason advertisers should stick with it.

Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publication’s call for a boycott against Kellogg’s (K), which has pulled its ads from the site. That prompted Breitbart to declare “war” on Kellogg’s: Editor-in-Chief Alexander Marlow said on the site that “to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”

Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.

And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.

snip

Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.

http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376

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Breitbart War On Kellog Backfires, More Advertisers Flee The Hate (Original Post) HAB911 Dec 2016 OP
Really, Great! Yeah, AARP better get the hell off breitfart. Cha Dec 2016 #1
What the hell was AARP doing there? NastyRiffraff Dec 2016 #18
AARP isn't always the good guys we think they are.. pangaia Dec 2016 #19
Yeah, I know NastyRiffraff Dec 2016 #23
Yeah PatSeg Dec 2016 #33
Nope. I let my membership lapse. Eleanors38 Dec 2016 #44
For all their seniors? Cha Dec 2016 #20
Unfortunately, AARP's current CEO is a Reagan Republican Tanuki Dec 2016 #26
I pulled out of AARP this year and am trying to find out if I can stay on JimBeard Dec 2016 #41
AARP acts as a de facto agent for UH. I go with da Duck for my supplement plan. Eleanors38 Dec 2016 #45
Online remarketing services. Google ads is one example. IronLionZion Dec 2016 #38
Well, conservatives do tend to skew older. Uniquitous Dec 2016 #52
Is there a campaign going on Nwgirl503 Dec 2016 #2
Does anyone have a list of their advertisers? CincyDem Dec 2016 #3
No good brand wants to sponsor vindictive crazytowns. C_U_L8R Dec 2016 #4
Ha! I took a list of all the Kellogg's brands with me to the grocery store Saturday. tanyev Dec 2016 #5
I bought several boxes for the food shelf. mac56 Dec 2016 #7
Combine with giving to local food banks for the holidays HAB911 Dec 2016 #8
Same here Roy Rolling Dec 2016 #16
I bought some for the food bank. LisaM Dec 2016 #48
Companies buy ads from an 'aggregator" HAB911 Dec 2016 #6
Unfortunately they'll always be able to get certain advertisers. drm604 Dec 2016 #9
You Do NOT Pick a Fight with Corn Flakes kebob Dec 2016 #10
Lol wryter2000 Dec 2016 #11
Yeah, I always had my suspicions about Crackle. You can see it in the eyes. randome Dec 2016 #27
Remember: Kellog's doesn't want to be a cereal killer. Eleanors38 Dec 2016 #46
Got to save that one for the hubby Generator Dec 2016 #47
I stand with Kellogg Gothmog Dec 2016 #12
Me too workinclasszero Dec 2016 #28
boycott ALL advertisers on ALL rw radio stations ! certainot Dec 2016 #13
+1 SammyWinstonJack Dec 2016 #54
I got my 2 scoops of raisins meow2u3 Dec 2016 #14
Make your gift giving this season count double HAB911 Dec 2016 #15
What is truly amazing is that these "firms" are going to pull there ad money from turbinetree Dec 2016 #17
Other brands, including Allstate, Warby Parker, BMW HAB911 Dec 2016 #21
If you turn of your adblocker and look at DU's ads IronLionZion Dec 2016 #39
I used to get some really obsene right wing ads on Daily Kos. JimBeard Dec 2016 #42
K&R! stonecutter357 Dec 2016 #22
"Brietbart" and "journalists" used in the same sentence! LOL Beartracks Dec 2016 #24
FUCK U AARP! lonestarnot Dec 2016 #25
Shove it up your ass, Breitbart! Initech Dec 2016 #29
Good to hear rockfordfile Dec 2016 #30
I don't understand celebrating them exboyfil Dec 2016 #31
Grrrrrrrrrrrreeeeaaat! yuiyoshida Dec 2016 #32
I went to TARGET and bought KELLOGG's to donate to a FOOD BANK dbackjon Dec 2016 #34
Economics. Xolodno Dec 2016 #35
Check out Sleeping Giants Twitterfeed -- he/she is leading the campaign vs. Breitbart mainer Dec 2016 #36
holy crap, some major ass being kicked! HAB911 Dec 2016 #40
alt-right extremists should boycott Vanguard, 3M, AARP and others IronLionZion Dec 2016 #37
Help convince more companies to blacklist Breitbart. Here's how: mainer Dec 2016 #43
This news is music to my ears LandrosT Dec 2016 #49
K&R ck4829 Dec 2016 #50
Leggo my Eggo! roamer65 Dec 2016 #51
I bought some Raisin Bran in appreciation. Chipper Chat Dec 2016 #53
I don't think Kelloggs deserve all this praise. Bad Dog Dec 2016 #55
Why would any reputable organization The Wizard Dec 2016 #56
Just bought another 10 boxes and gave them to my favorite food pantry... pbmus Dec 2016 #57
Now, how do we put Alex Jones out of business? Loki Dec 2016 #58
German companies pull advertising from US website Breitbart HAB911 Dec 2016 #59
Next ad target should be WorldNUTDaily HAB911 Dec 2016 #60

NastyRiffraff

(12,448 posts)
18. What the hell was AARP doing there?
Mon Dec 5, 2016, 11:01 AM
Dec 2016

I had no idea since I won't give Breitbart even one click. I'm glad they got out but really, why were they there in the first place??!!

NastyRiffraff

(12,448 posts)
23. Yeah, I know
Mon Dec 5, 2016, 11:10 AM
Dec 2016

They lost me when they supported Bush's Part D plan. But Breitbart is lower than I thought they go.

PatSeg

(46,804 posts)
33. Yeah
Mon Dec 5, 2016, 11:52 AM
Dec 2016

I am no fan of AARP and don't think they advocate all that much for senior citizens, more for insurance companies. Plus they sell their mailing lists. Advertising on Breitbart, however, is a new low for them. I'm glad they are pulling out, but what the hell were they doing there in the first place?

 

JimBeard

(293 posts)
41. I pulled out of AARP this year and am trying to find out if I can stay on
Mon Dec 5, 2016, 03:52 PM
Dec 2016

United Healthcare for my part B supplement. I have been told that AARP is just a carrier for the companies.

IronLionZion

(45,261 posts)
38. Online remarketing services. Google ads is one example.
Mon Dec 5, 2016, 03:26 PM
Dec 2016

There are services that post ads on websites based on a person's browsing history. So if I look at some shoes and then come to DU, I'll see ads for the types of shoes I just looked at on Zappos for example.

The same happens with companies like AARP. if someone is looking at retirement savings, they'll get ads for AARP and Vanguard on DU and other sites including Breitbart. It's a critical revenue stream for sites like DU and Breitbart.

So these companies are genuinely taking a risk by pulling their ads because it is their own customers who are going to Breitbart, which causes the ads to appear.

Nwgirl503

(406 posts)
2. Is there a campaign going on
Mon Dec 5, 2016, 08:59 AM
Dec 2016

to boycott companies who advertise on Briebart? Maybe I should get one going if not.

CincyDem

(6,283 posts)
3. Does anyone have a list of their advertisers?
Mon Dec 5, 2016, 08:59 AM
Dec 2016


I'm afraid that if I go over to take a look I'll get tagged with a cookie that'll follow me around the internet for all the days of my life. I don't need that chit in my inbox, that's for sure.

tanyev

(42,360 posts)
5. Ha! I took a list of all the Kellogg's brands with me to the grocery store Saturday.
Mon Dec 5, 2016, 09:08 AM
Dec 2016

We don't eat much cereal, but I stocked up on some of their other products.

Roy Rolling

(6,853 posts)
16. Same here
Mon Dec 5, 2016, 10:48 AM
Dec 2016

We stocked up on Kellogg's cereals at the grocery Saturday. And any company that advertises on Breitbart? A warning email and then a boycott.

LisaM

(27,762 posts)
48. I bought some for the food bank.
Mon Dec 5, 2016, 09:37 PM
Dec 2016

Just popped it into the box. I even got one of those variety packs in case they have a family with little kids who might enjoy that.

HAB911

(8,811 posts)
6. Companies buy ads from an 'aggregator"
Mon Dec 5, 2016, 09:09 AM
Dec 2016

that then sells via targeted ads, so the original company must opt-out on a per site basis. the only way to hurt them is pressure to make certain ALL opt-out.

drm604

(16,230 posts)
9. Unfortunately they'll always be able to get certain advertisers.
Mon Dec 5, 2016, 10:10 AM
Dec 2016

They can always advertise gold, survivalist crap, goofy newsletters, right-wing books, and bogus "financial advice". I don't know if those things would be enough to keep them in business.

 

kebob

(499 posts)
10. You Do NOT Pick a Fight with Corn Flakes
Mon Dec 5, 2016, 10:15 AM
Dec 2016

Or Snap, Crackle and Pop, who are 100% certified gangsta!

 

randome

(34,845 posts)
27. Yeah, I always had my suspicions about Crackle. You can see it in the eyes.
Mon Dec 5, 2016, 11:23 AM
Dec 2016

[hr][font color="blue"][center]Stop looking for heroes. BE one.[/center][/font][hr]

 

workinclasszero

(28,270 posts)
28. Me too
Mon Dec 5, 2016, 11:24 AM
Dec 2016

Just bought some of their cereal the other day because they pulled their ads off that nazi hate site.

 

certainot

(9,090 posts)
13. boycott ALL advertisers on ALL rw radio stations !
Mon Dec 5, 2016, 10:33 AM
Dec 2016

and complain to any university that uses rw radio stations to broadcast their sports.

basically these 78 universities and more are renting their sports logos/teams/brands for peanuts to 257 limbaugh stations so they can attract advertisers to pay for their propaganda and lies and swiftboating.

rw radio wouldn't survive

americans have to go on the offensive

meow2u3

(24,745 posts)
14. I got my 2 scoops of raisins
Mon Dec 5, 2016, 10:34 AM
Dec 2016

in my package of Kellogg's Raisin Bran Friday instead of the cheaper store brand to support Kellogg's and to stick it to Blightbart!

HAB911

(8,811 posts)
15. Make your gift giving this season count double
Mon Dec 5, 2016, 10:46 AM
Dec 2016

Buy healthy Kellogg's and give to local charities until it hurts!

turbinetree

(24,632 posts)
17. What is truly amazing is that these "firms" are going to pull there ad money from
Mon Dec 5, 2016, 10:52 AM
Dec 2016

this fascist organization, while some organizations that are supposedly fighting for seniors, prime example AARP put ad dollars in this organization.
They put membership money into a right wing fascist organization, and supported people in the right wing fascist organization that want to take down Medicare, Social Security, and Medicaid, that work at Breibart.

Why were they there in the first place should be the question-----------------------this double standard is just glaring.

They put dollars into a racist firm, knowing it to be a racists, bigoted firm

And then the AMAC is just as bad or worse, and they call AARP (liberal) no AARP is not liberal, look at who sponsors there health care advantage program United Health Care and the 900 million a year CEO Stephen J. Hemsley

And Vanguard is a big proponent of destroying Defined Benefits and moving everyone to 401K and that scam on Wall Street ----------------really , and other double standard , from a firm that is anti-union and wants Right to Work for Less and attack Social Security and have it privatized

Anyone have a complete list of the firms that put ad dollars at this Breibart site, time for a boycott, Limburger felt the pain, but not enough, but just enough


HAB911

(8,811 posts)
21. Other brands, including Allstate, Warby Parker, BMW
Mon Dec 5, 2016, 11:05 AM
Dec 2016

have pulled back from Breitbart.

https://www.bloomberg.com/news/articles/2016-12-01/breitbart-urges-boycott-of-kellogg-after-brand-leaves-news-site

Breitbart primarily uses Google AdSense,
which mostly positions its clients’ ads based on the reader’s browsing history and by a site’s subject content. Pulling “targeted ads” from a site doesn’t necessarily mean that the brand will no longer appear at all. That requires a site-specific block by the advertiser.

IronLionZion

(45,261 posts)
39. If you turn of your adblocker and look at DU's ads
Mon Dec 5, 2016, 03:37 PM
Dec 2016

it might make more sense as to how this works. It's based on your own browsing history.

Beartracks

(12,761 posts)
24. "Brietbart" and "journalists" used in the same sentence! LOL
Mon Dec 5, 2016, 11:16 AM
Dec 2016


And attacking an advertiser for leaving: a solid, winning strategy to get more advertisers!

Why do all conservative media outlets think they are such hot shit on a stick?

===============

exboyfil

(17,857 posts)
31. I don't understand celebrating them
Mon Dec 5, 2016, 11:49 AM
Dec 2016

though if they ever went to bed with them shouldn't they be condemned. It is good they aren't now, but that does not make these companies heroes.

It is a real mistake to go after a former advertiser because they left. What other companies who may have advertised with you will opt out knowing it is something they can never leave without significant blowback.

Xolodno

(6,341 posts)
35. Economics.
Mon Dec 5, 2016, 01:45 PM
Dec 2016

Brietbarf was just a nich so advertising there didn't carry any heavy weight on the one's company image. Buying into an aggregator provided plausible deniability, while still tapping into the old angry white guy demo.

Now that these guys have actual political power....companies see them as a disaster waiting to happen and anyone connected to them is going to get splattered by the shit that hits them. So they are bailing. Flip side, companies that cater strictly to that demo will flock to them, of course, they know their product has a shelf life and once the demo can no longer support them, the bankruptcy filings come. There businesses are essentially lemonade stands that operate only in the summer, but this only going to be one summer and they are gone for good.

I'm beginning to speculate that the election of Trump may actually be their undoing. Its easy to sit on the sidelines and bitch and moan, but now they have to deliver. Problem is, the rest of us have to go through the pain.

mainer

(12,013 posts)
36. Check out Sleeping Giants Twitterfeed -- he/she is leading the campaign vs. Breitbart
Mon Dec 5, 2016, 02:34 PM
Dec 2016

Up-to-the-minute details on which companies have ceased advertising on Breitbart. A whole bunch have just pulled their ads, and many more need to be nudged to do so. Help by tweeting the companies who haven't fled yet!

https://twitter.com/slpng_giants

IronLionZion

(45,261 posts)
37. alt-right extremists should boycott Vanguard, 3M, AARP and others
Mon Dec 5, 2016, 03:14 PM
Dec 2016

good luck losing your retirement assholes.

They should take the 3M boycott seriously since their materials are in everything and on every road and piece of infrastructure.

mainer

(12,013 posts)
43. Help convince more companies to blacklist Breitbart. Here's how:
Mon Dec 5, 2016, 05:11 PM
Dec 2016

Sleeping Giants ?@slpng_giants 44m44 minutes ago

1. go to Breitbart and take a screenshot of an ad next to some of their content.
2. TWEET the screenshot to the company with a polite, non-offensive note to notify them of the placement.
3. TAG @slpng_giants so we can keep track of the progress.


Here's the list of the companies that have blacklisted Breitbart so far. It's growing!

https://docs.google.com/spreadsheets/d/1i9o8CR_kjJ6mBd44k6CRZEhlXuZqq-XCCOoj-e8RJ7Q/edit#gid=0



 

LandrosT

(50 posts)
49. This news is music to my ears
Mon Dec 5, 2016, 09:49 PM
Dec 2016

I've already bought 3 boxes of Corn Flakes this week, and I'll be sure to buy as much as possible in the future. Fuck Breitbart and Trump.

Chipper Chat

(9,635 posts)
53. I bought some Raisin Bran in appreciation.
Tue Dec 6, 2016, 01:39 AM
Dec 2016

Haven't eaten it in years and they must have changed the formula. The bran flakes are much crisper. I preferred the lighter ones of yesteryear.

Bad Dog

(2,025 posts)
55. I don't think Kelloggs deserve all this praise.
Tue Dec 6, 2016, 06:15 AM
Dec 2016

They were quite happy to advertise on Breitbart until they backed down under public pressure, and now they're being treated like heroes of the anti-fascist movement. They're not, they're a commercial body who made a business decision. What about the manufacturers of cereals who never advertised on Breitbart in the first place, surely they're more deserving of the anti-fascist dollar.

Loki

(3,825 posts)
58. Now, how do we put Alex Jones out of business?
Wed Dec 7, 2016, 09:42 AM
Dec 2016

Infowars and his other entity needs to be challenged and taken down.

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