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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBreitbart War On Kellog Backfires, More Advertisers Flee The Hate
Breitbart News, an ultraconservative website that has served as a platform for the white nationalist alt-right movement, is touting its growing readership and main street American values as a reason advertisers should stick with it.
Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publications call for a boycott against Kelloggs (K), which has pulled its ads from the site. That prompted Breitbart to declare war on Kelloggs: Editor-in-Chief Alexander Marlow said on the site that to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.
Breitbarts campaign against Kelloggs is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.
And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isnt likely to make the site more appealing to other brands.
snip
Other companies saying this week that theyll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.
http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376
Cha
(295,926 posts)Thanks HAB
NastyRiffraff
(12,448 posts)I had no idea since I won't give Breitbart even one click. I'm glad they got out but really, why were they there in the first place??!!
pangaia
(24,324 posts)Think UNITED HEALTH
NastyRiffraff
(12,448 posts)They lost me when they supported Bush's Part D plan. But Breitbart is lower than I thought they go.
I am no fan of AARP and don't think they advocate all that much for senior citizens, more for insurance companies. Plus they sell their mailing lists. Advertising on Breitbart, however, is a new low for them. I'm glad they are pulling out, but what the hell were they doing there in the first place?
Eleanors38
(18,318 posts)Cha
(295,926 posts)I don't know.. sounded sacrilege to me.
But this is ..
Riff
Tanuki
(14,893 posts)JimBeard
(293 posts)United Healthcare for my part B supplement. I have been told that AARP is just a carrier for the companies.
Eleanors38
(18,318 posts)IronLionZion
(45,261 posts)There are services that post ads on websites based on a person's browsing history. So if I look at some shoes and then come to DU, I'll see ads for the types of shoes I just looked at on Zappos for example.
The same happens with companies like AARP. if someone is looking at retirement savings, they'll get ads for AARP and Vanguard on DU and other sites including Breitbart. It's a critical revenue stream for sites like DU and Breitbart.
So these companies are genuinely taking a risk by pulling their ads because it is their own customers who are going to Breitbart, which causes the ads to appear.
Uniquitous
(5 posts)No disrespect intended to old lefties.
Nwgirl503
(406 posts)to boycott companies who advertise on Briebart? Maybe I should get one going if not.
CincyDem
(6,283 posts)I'm afraid that if I go over to take a look I'll get tagged with a cookie that'll follow me around the internet for all the days of my life. I don't need that chit in my inbox, that's for sure.
C_U_L8R
(44,897 posts)It's just not worth it.
tanyev
(42,360 posts)We don't eat much cereal, but I stocked up on some of their other products.
mac56
(17,561 posts)HAB911
(8,811 posts)kill two birds with one stone
Roy Rolling
(6,853 posts)We stocked up on Kellogg's cereals at the grocery Saturday. And any company that advertises on Breitbart? A warning email and then a boycott.
LisaM
(27,762 posts)Just popped it into the box. I even got one of those variety packs in case they have a family with little kids who might enjoy that.
HAB911
(8,811 posts)that then sells via targeted ads, so the original company must opt-out on a per site basis. the only way to hurt them is pressure to make certain ALL opt-out.
drm604
(16,230 posts)They can always advertise gold, survivalist crap, goofy newsletters, right-wing books, and bogus "financial advice". I don't know if those things would be enough to keep them in business.
kebob
(499 posts)Or Snap, Crackle and Pop, who are 100% certified gangsta!
Do we still have DUzys?
randome
(34,845 posts)[hr][font color="blue"][center]Stop looking for heroes. BE one.[/center][/font][hr]
Eleanors38
(18,318 posts)Generator
(7,770 posts)Punsters unite.
Gothmog
(144,005 posts)workinclasszero
(28,270 posts)Just bought some of their cereal the other day because they pulled their ads off that nazi hate site.
certainot
(9,090 posts)and complain to any university that uses rw radio stations to broadcast their sports.
basically these 78 universities and more are renting their sports logos/teams/brands for peanuts to 257 limbaugh stations so they can attract advertisers to pay for their propaganda and lies and swiftboating.
rw radio wouldn't survive
americans have to go on the offensive
SammyWinstonJack
(44,129 posts)meow2u3
(24,745 posts)in my package of Kellogg's Raisin Bran Friday instead of the cheaper store brand to support Kellogg's and to stick it to Blightbart!
HAB911
(8,811 posts)Buy healthy Kellogg's and give to local charities until it hurts!
turbinetree
(24,632 posts)this fascist organization, while some organizations that are supposedly fighting for seniors, prime example AARP put ad dollars in this organization.
They put membership money into a right wing fascist organization, and supported people in the right wing fascist organization that want to take down Medicare, Social Security, and Medicaid, that work at Breibart.
Why were they there in the first place should be the question-----------------------this double standard is just glaring.
They put dollars into a racist firm, knowing it to be a racists, bigoted firm
And then the AMAC is just as bad or worse, and they call AARP (liberal) no AARP is not liberal, look at who sponsors there health care advantage program United Health Care and the 900 million a year CEO Stephen J. Hemsley
And Vanguard is a big proponent of destroying Defined Benefits and moving everyone to 401K and that scam on Wall Street ----------------really , and other double standard , from a firm that is anti-union and wants Right to Work for Less and attack Social Security and have it privatized
Anyone have a complete list of the firms that put ad dollars at this Breibart site, time for a boycott, Limburger felt the pain, but not enough, but just enough
HAB911
(8,811 posts)have pulled back from Breitbart.
https://www.bloomberg.com/news/articles/2016-12-01/breitbart-urges-boycott-of-kellogg-after-brand-leaves-news-site
Breitbart primarily uses Google AdSense, which mostly positions its clients ads based on the readers browsing history and by a sites subject content. Pulling targeted ads from a site doesnt necessarily mean that the brand will no longer appear at all. That requires a site-specific block by the advertiser.
IronLionZion
(45,261 posts)it might make more sense as to how this works. It's based on your own browsing history.
JimBeard
(293 posts)stonecutter357
(12,682 posts)Beartracks
(12,761 posts)And attacking an advertiser for leaving: a solid, winning strategy to get more advertisers!
Why do all conservative media outlets think they are such hot shit on a stick?
===============
lonestarnot
(77,097 posts)Initech
(99,915 posts)rockfordfile
(8,682 posts)Why did Kellogg advertise on a bigot, racist and fascist website to begin with?
exboyfil
(17,857 posts)though if they ever went to bed with them shouldn't they be condemned. It is good they aren't now, but that does not make these companies heroes.
It is a real mistake to go after a former advertiser because they left. What other companies who may have advertised with you will opt out knowing it is something they can never leave without significant blowback.
yuiyoshida
(41,764 posts)dbackjon
(6,578 posts)Three birds in one stone
Xolodno
(6,341 posts)Brietbarf was just a nich so advertising there didn't carry any heavy weight on the one's company image. Buying into an aggregator provided plausible deniability, while still tapping into the old angry white guy demo.
Now that these guys have actual political power....companies see them as a disaster waiting to happen and anyone connected to them is going to get splattered by the shit that hits them. So they are bailing. Flip side, companies that cater strictly to that demo will flock to them, of course, they know their product has a shelf life and once the demo can no longer support them, the bankruptcy filings come. There businesses are essentially lemonade stands that operate only in the summer, but this only going to be one summer and they are gone for good.
I'm beginning to speculate that the election of Trump may actually be their undoing. Its easy to sit on the sidelines and bitch and moan, but now they have to deliver. Problem is, the rest of us have to go through the pain.
mainer
(12,013 posts)Up-to-the-minute details on which companies have ceased advertising on Breitbart. A whole bunch have just pulled their ads, and many more need to be nudged to do so. Help by tweeting the companies who haven't fled yet!
https://twitter.com/slpng_giants
HAB911
(8,811 posts)IronLionZion
(45,261 posts)good luck losing your retirement assholes.
They should take the 3M boycott seriously since their materials are in everything and on every road and piece of infrastructure.
mainer
(12,013 posts)Sleeping Giants ?@slpng_giants 44m44 minutes ago
1. go to Breitbart and take a screenshot of an ad next to some of their content.
2. TWEET the screenshot to the company with a polite, non-offensive note to notify them of the placement.
3. TAG @slpng_giants so we can keep track of the progress.
Here's the list of the companies that have blacklisted Breitbart so far. It's growing!
https://docs.google.com/spreadsheets/d/1i9o8CR_kjJ6mBd44k6CRZEhlXuZqq-XCCOoj-e8RJ7Q/edit#gid=0
LandrosT
(50 posts)I've already bought 3 boxes of Corn Flakes this week, and I'll be sure to buy as much as possible in the future. Fuck Breitbart and Trump.
roamer65
(36,739 posts)I am buying Kellogg's products as much as possible in appreciation!
Chipper Chat
(9,635 posts)Haven't eaten it in years and they must have changed the formula. The bran flakes are much crisper. I preferred the lighter ones of yesteryear.
Bad Dog
(2,025 posts)They were quite happy to advertise on Breitbart until they backed down under public pressure, and now they're being treated like heroes of the anti-fascist movement. They're not, they're a commercial body who made a business decision. What about the manufacturers of cereals who never advertised on Breitbart in the first place, surely they're more deserving of the anti-fascist dollar.
The Wizard
(12,482 posts)want to be associated with Nazi propaganda?
pbmus
(12,418 posts)Loki
(3,825 posts)Infowars and his other entity needs to be challenged and taken down.
HAB911
(8,811 posts)HAB911
(8,811 posts)WND Joins Kelloggs Boycott Because First Amendment
http://www.wnd.com/2016/12/we-stand-with-breitbart/