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Mon Dec 5, 2016, 08:54 AM

Breitbart War On Kellog Backfires, More Advertisers Flee The Hate

Breitbart News, an ultraconservative website that has served as a platform for the white nationalist “alt-right” movement, is touting its growing readership and “main street American values” as a reason advertisers should stick with it.

Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publication’s call for a boycott against Kellogg’s (K), which has pulled its ads from the site. That prompted Breitbart to declare “war” on Kellogg’s: Editor-in-Chief Alexander Marlow said on the site that “to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”

Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.

And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.

snip

Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.

http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376

60 replies, 8985 views

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Reply Breitbart War On Kellog Backfires, More Advertisers Flee The Hate (Original post)
HAB911 Dec 2016 OP
Cha Dec 2016 #1
NastyRiffraff Dec 2016 #18
pangaia Dec 2016 #19
NastyRiffraff Dec 2016 #23
PatSeg Dec 2016 #33
Eleanors38 Dec 2016 #44
Cha Dec 2016 #20
Tanuki Dec 2016 #26
JimBeard Dec 2016 #41
Eleanors38 Dec 2016 #45
IronLionZion Dec 2016 #38
Uniquitous Dec 2016 #52
Nwgirl503 Dec 2016 #2
CincyDem Dec 2016 #3
C_U_L8R Dec 2016 #4
tanyev Dec 2016 #5
mac56 Dec 2016 #7
HAB911 Dec 2016 #8
Roy Rolling Dec 2016 #16
LisaM Dec 2016 #48
HAB911 Dec 2016 #6
drm604 Dec 2016 #9
kebob Dec 2016 #10
wryter2000 Dec 2016 #11
randome Dec 2016 #27
Eleanors38 Dec 2016 #46
Generator Dec 2016 #47
Gothmog Dec 2016 #12
workinclasszero Dec 2016 #28
certainot Dec 2016 #13
SammyWinstonJack Dec 2016 #54
meow2u3 Dec 2016 #14
HAB911 Dec 2016 #15
turbinetree Dec 2016 #17
HAB911 Dec 2016 #21
IronLionZion Dec 2016 #39
JimBeard Dec 2016 #42
stonecutter357 Dec 2016 #22
Beartracks Dec 2016 #24
lonestarnot Dec 2016 #25
Initech Dec 2016 #29
rockfordfile Dec 2016 #30
exboyfil Dec 2016 #31
yuiyoshida Dec 2016 #32
dbackjon Dec 2016 #34
Xolodno Dec 2016 #35
mainer Dec 2016 #36
HAB911 Dec 2016 #40
IronLionZion Dec 2016 #37
mainer Dec 2016 #43
LandrosT Dec 2016 #49
ck4829 Dec 2016 #50
roamer65 Dec 2016 #51
Chipper Chat Dec 2016 #53
Bad Dog Dec 2016 #55
The Wizard Dec 2016 #56
pbmus Dec 2016 #57
Loki Dec 2016 #58
HAB911 Dec 2016 #59
HAB911 Dec 2016 #60

Response to HAB911 (Original post)

Mon Dec 5, 2016, 08:56 AM

1. Really, Great! Yeah, AARP better get the hell off breitfart.

Thanks HAB

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Response to Cha (Reply #1)

Mon Dec 5, 2016, 11:01 AM

18. What the hell was AARP doing there?

I had no idea since I won't give Breitbart even one click. I'm glad they got out but really, why were they there in the first place??!!

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Response to NastyRiffraff (Reply #18)

Mon Dec 5, 2016, 11:03 AM

19. AARP isn't always the good guys we think they are..

Think UNITED HEALTH

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Response to pangaia (Reply #19)

Mon Dec 5, 2016, 11:10 AM

23. Yeah, I know

They lost me when they supported Bush's Part D plan. But Breitbart is lower than I thought they go.

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Response to pangaia (Reply #19)

Mon Dec 5, 2016, 11:52 AM

33. Yeah

I am no fan of AARP and don't think they advocate all that much for senior citizens, more for insurance companies. Plus they sell their mailing lists. Advertising on Breitbart, however, is a new low for them. I'm glad they are pulling out, but what the hell were they doing there in the first place?

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Response to pangaia (Reply #19)

Mon Dec 5, 2016, 05:45 PM

44. Nope. I let my membership lapse.

 

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Response to NastyRiffraff (Reply #18)

Mon Dec 5, 2016, 11:05 AM

20. For all their seniors?

I don't know.. sounded sacrilege to me.

But this is ..





Riff

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Response to NastyRiffraff (Reply #18)

Mon Dec 5, 2016, 11:23 AM

26. Unfortunately, AARP's current CEO is a Reagan Republican

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Response to Tanuki (Reply #26)

Mon Dec 5, 2016, 03:52 PM

41. I pulled out of AARP this year and am trying to find out if I can stay on

 

United Healthcare for my part B supplement. I have been told that AARP is just a carrier for the companies.

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Response to JimBeard (Reply #41)

Mon Dec 5, 2016, 05:47 PM

45. AARP acts as a de facto agent for UH. I go with da Duck for my supplement plan.

 

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Response to NastyRiffraff (Reply #18)

Mon Dec 5, 2016, 03:26 PM

38. Online remarketing services. Google ads is one example.

There are services that post ads on websites based on a person's browsing history. So if I look at some shoes and then come to DU, I'll see ads for the types of shoes I just looked at on Zappos for example.

The same happens with companies like AARP. if someone is looking at retirement savings, they'll get ads for AARP and Vanguard on DU and other sites including Breitbart. It's a critical revenue stream for sites like DU and Breitbart.

So these companies are genuinely taking a risk by pulling their ads because it is their own customers who are going to Breitbart, which causes the ads to appear.

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Response to NastyRiffraff (Reply #18)

Mon Dec 5, 2016, 11:21 PM

52. Well, conservatives do tend to skew older.

 

No disrespect intended to old lefties.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 08:59 AM

2. Is there a campaign going on

to boycott companies who advertise on Briebart? Maybe I should get one going if not.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 08:59 AM

3. Does anyone have a list of their advertisers?



I'm afraid that if I go over to take a look I'll get tagged with a cookie that'll follow me around the internet for all the days of my life. I don't need that chit in my inbox, that's for sure.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 09:02 AM

4. No good brand wants to sponsor vindictive crazytowns.

It's just not worth it.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 09:08 AM

5. Ha! I took a list of all the Kellogg's brands with me to the grocery store Saturday.

We don't eat much cereal, but I stocked up on some of their other products.

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Response to tanyev (Reply #5)

Mon Dec 5, 2016, 09:09 AM

7. I bought several boxes for the food shelf.

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Response to tanyev (Reply #5)

Mon Dec 5, 2016, 09:10 AM

8. Combine with giving to local food banks for the holidays

kill two birds with one stone

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Response to tanyev (Reply #5)

Mon Dec 5, 2016, 10:48 AM

16. Same here

We stocked up on Kellogg's cereals at the grocery Saturday. And any company that advertises on Breitbart? A warning email and then a boycott.

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Response to tanyev (Reply #5)

Mon Dec 5, 2016, 09:37 PM

48. I bought some for the food bank.

Just popped it into the box. I even got one of those variety packs in case they have a family with little kids who might enjoy that.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 09:09 AM

6. Companies buy ads from an 'aggregator"

that then sells via targeted ads, so the original company must opt-out on a per site basis. the only way to hurt them is pressure to make certain ALL opt-out.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:10 AM

9. Unfortunately they'll always be able to get certain advertisers.

They can always advertise gold, survivalist crap, goofy newsletters, right-wing books, and bogus "financial advice". I don't know if those things would be enough to keep them in business.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:15 AM

10. You Do NOT Pick a Fight with Corn Flakes

 

Or Snap, Crackle and Pop, who are 100% certified gangsta!

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Response to kebob (Reply #10)

Mon Dec 5, 2016, 10:18 AM

11. Lol

Do we still have DUzys?

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Response to kebob (Reply #10)

Mon Dec 5, 2016, 11:23 AM

27. Yeah, I always had my suspicions about Crackle. You can see it in the eyes.

 

[hr][font color="blue"][center]Stop looking for heroes. BE one.[/center][/font][hr]

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Response to kebob (Reply #10)

Mon Dec 5, 2016, 05:50 PM

46. Remember: Kellog's doesn't want to be a cereal killer.

 

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Response to Eleanors38 (Reply #46)

Mon Dec 5, 2016, 06:44 PM

47. Got to save that one for the hubby

 

Punsters unite.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:26 AM

12. I stand with Kellogg

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Response to Gothmog (Reply #12)

Mon Dec 5, 2016, 11:24 AM

28. Me too

 

Just bought some of their cereal the other day because they pulled their ads off that nazi hate site.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:33 AM

13. boycott ALL advertisers on ALL rw radio stations !

and complain to any university that uses rw radio stations to broadcast their sports.

basically these 78 universities and more are renting their sports logos/teams/brands for peanuts to 257 limbaugh stations so they can attract advertisers to pay for their propaganda and lies and swiftboating.

rw radio wouldn't survive

americans have to go on the offensive

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Response to certainot (Reply #13)

Tue Dec 6, 2016, 02:25 AM

54. +1

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:34 AM

14. I got my 2 scoops of raisins

in my package of Kellogg's Raisin Bran Friday instead of the cheaper store brand to support Kellogg's and to stick it to Blightbart!

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:46 AM

15. Make your gift giving this season count double

Buy healthy Kellogg's and give to local charities until it hurts!

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 10:52 AM

17. What is truly amazing is that these "firms" are going to pull there ad money from

this fascist organization, while some organizations that are supposedly fighting for seniors, prime example AARP put ad dollars in this organization.
They put membership money into a right wing fascist organization, and supported people in the right wing fascist organization that want to take down Medicare, Social Security, and Medicaid, that work at Breibart.

Why were they there in the first place should be the question-----------------------this double standard is just glaring.

They put dollars into a racist firm, knowing it to be a racists, bigoted firm

And then the AMAC is just as bad or worse, and they call AARP (liberal) no AARP is not liberal, look at who sponsors there health care advantage program United Health Care and the 900 million a year CEO Stephen J. Hemsley

And Vanguard is a big proponent of destroying Defined Benefits and moving everyone to 401K and that scam on Wall Street ----------------really , and other double standard , from a firm that is anti-union and wants Right to Work for Less and attack Social Security and have it privatized

Anyone have a complete list of the firms that put ad dollars at this Breibart site, time for a boycott, Limburger felt the pain, but not enough, but just enough


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Response to turbinetree (Reply #17)

Mon Dec 5, 2016, 11:05 AM

21. Other brands, including Allstate, Warby Parker, BMW

have pulled back from Breitbart.

https://www.bloomberg.com/news/articles/2016-12-01/breitbart-urges-boycott-of-kellogg-after-brand-leaves-news-site

Breitbart primarily uses Google AdSense,
which mostly positions its clients’ ads based on the reader’s browsing history and by a site’s subject content. Pulling “targeted ads” from a site doesn’t necessarily mean that the brand will no longer appear at all. That requires a site-specific block by the advertiser.

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Response to turbinetree (Reply #17)

Mon Dec 5, 2016, 03:37 PM

39. If you turn of your adblocker and look at DU's ads

it might make more sense as to how this works. It's based on your own browsing history.

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Response to IronLionZion (Reply #39)

Mon Dec 5, 2016, 04:02 PM

42. I used to get some really obsene right wing ads on Daily Kos.

 

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:06 AM

22. K&R!

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:16 AM

24. "Brietbart" and "journalists" used in the same sentence! LOL



And attacking an advertiser for leaving: a solid, winning strategy to get more advertisers!

Why do all conservative media outlets think they are such hot shit on a stick?

===============

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:18 AM

25. FUCK U AARP!

 

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:34 AM

29. Shove it up your ass, Breitbart!



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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:48 AM

30. Good to hear

Why did Kellogg advertise on a bigot, racist and fascist website to begin with?

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:49 AM

31. I don't understand celebrating them

though if they ever went to bed with them shouldn't they be condemned. It is good they aren't now, but that does not make these companies heroes.

It is a real mistake to go after a former advertiser because they left. What other companies who may have advertised with you will opt out knowing it is something they can never leave without significant blowback.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:50 AM

32. Grrrrrrrrrrrreeeeaaat!

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 12:52 PM

34. I went to TARGET and bought KELLOGG's to donate to a FOOD BANK

 

Three birds in one stone

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 01:45 PM

35. Economics.

Brietbarf was just a nich so advertising there didn't carry any heavy weight on the one's company image. Buying into an aggregator provided plausible deniability, while still tapping into the old angry white guy demo.

Now that these guys have actual political power....companies see them as a disaster waiting to happen and anyone connected to them is going to get splattered by the shit that hits them. So they are bailing. Flip side, companies that cater strictly to that demo will flock to them, of course, they know their product has a shelf life and once the demo can no longer support them, the bankruptcy filings come. There businesses are essentially lemonade stands that operate only in the summer, but this only going to be one summer and they are gone for good.

I'm beginning to speculate that the election of Trump may actually be their undoing. Its easy to sit on the sidelines and bitch and moan, but now they have to deliver. Problem is, the rest of us have to go through the pain.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 02:34 PM

36. Check out Sleeping Giants Twitterfeed -- he/she is leading the campaign vs. Breitbart

Up-to-the-minute details on which companies have ceased advertising on Breitbart. A whole bunch have just pulled their ads, and many more need to be nudged to do so. Help by tweeting the companies who haven't fled yet!

https://twitter.com/slpng_giants

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Response to mainer (Reply #36)

Mon Dec 5, 2016, 03:41 PM

40. holy crap, some major ass being kicked!

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 03:14 PM

37. alt-right extremists should boycott Vanguard, 3M, AARP and others

good luck losing your retirement assholes.

They should take the 3M boycott seriously since their materials are in everything and on every road and piece of infrastructure.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 05:11 PM

43. Help convince more companies to blacklist Breitbart. Here's how:


Sleeping Giants ‏@slpng_giants 44m44 minutes ago

1. go to Breitbart and take a screenshot of an ad next to some of their content.
2. TWEET the screenshot to the company with a polite, non-offensive note to notify them of the placement.
3. TAG @slpng_giants so we can keep track of the progress.


Here's the list of the companies that have blacklisted Breitbart so far. It's growing!

https://docs.google.com/spreadsheets/d/1i9o8CR_kjJ6mBd44k6CRZEhlXuZqq-XCCOoj-e8RJ7Q/edit#gid=0



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Response to HAB911 (Original post)

Mon Dec 5, 2016, 09:49 PM

49. This news is music to my ears

 

I've already bought 3 boxes of Corn Flakes this week, and I'll be sure to buy as much as possible in the future. Fuck Breitbart and Trump.

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:08 PM

50. K&R

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Response to HAB911 (Original post)

Mon Dec 5, 2016, 11:11 PM

51. Leggo my Eggo!

I am buying Kellogg's products as much as possible in appreciation!

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Response to HAB911 (Original post)

Tue Dec 6, 2016, 01:39 AM

53. I bought some Raisin Bran in appreciation.

Haven't eaten it in years and they must have changed the formula. The bran flakes are much crisper. I preferred the lighter ones of yesteryear.

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Response to HAB911 (Original post)

Tue Dec 6, 2016, 06:15 AM

55. I don't think Kelloggs deserve all this praise.

They were quite happy to advertise on Breitbart until they backed down under public pressure, and now they're being treated like heroes of the anti-fascist movement. They're not, they're a commercial body who made a business decision. What about the manufacturers of cereals who never advertised on Breitbart in the first place, surely they're more deserving of the anti-fascist dollar.

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Response to HAB911 (Original post)

Tue Dec 6, 2016, 03:17 PM

56. Why would any reputable organization

want to be associated with Nazi propaganda?

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Response to HAB911 (Original post)

Wed Dec 7, 2016, 01:10 AM

57. Just bought another 10 boxes and gave them to my favorite food pantry...



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Response to HAB911 (Original post)

Wed Dec 7, 2016, 09:42 AM

58. Now, how do we put Alex Jones out of business?

Infowars and his other entity needs to be challenged and taken down.

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Response to HAB911 (Original post)

Wed Dec 7, 2016, 12:29 PM

59. German companies pull advertising from US website Breitbart

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Response to HAB911 (Original post)

Thu Dec 8, 2016, 10:13 AM

60. Next ad target should be WorldNUTDaily

WND Joins Kellogg’s Boycott Because First Amendment

http://www.wnd.com/2016/12/we-stand-with-breitbart/

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