Why do people assume polls are biased
People act shocked when Breitbart or Fox News polls lean left of the median or when MSNBC/Bloomberg/CNN polls lean right of the median. It shows a very specious understanding of statistics. I believe all of the public polls, with maybe the exception of Breitbart, are done in good faith. Statistics is science. I think it is anti science when we start debating polls with a political bent, as Megan Kelly and others on Fox News are doing. Most polls have us on top. Some polls are less favorable. We have two weeks to go. Let's work hard to get out the vote and quit debating polls ad nauseum. It's almost analogous to stressing whether the weight scale is wrong in the bathroom.
Part is meaningless if the sampling part is not representive of the underlying pop your trying to poll
Yes, the stat part is meaningless if the polling is badly done
The polling methodology part has nothing to with science at all. There are best practices to attempt to get a random sample but none can guarantee it will.
You poll land lines and you only get a good idea of people responding to polls on land line will vote and the stat analysis for those people would be sound. The problem comes when saying those results apply to the general population... they do not. That's a big lie and is misrepresentation of the results.
This apply to any other methodological bias, like calling cells only, calling more in the south, more in the suburbs, more rural, calling time, order of questions, etc.
As for most polls being done in good faith, I don't think so. Any national poll of less than 1500 cannot truly be called that. You read their methodology and it is obvious they're not even following best practices (because getting a random sample is not yet science)
All the various methods introduce potential bias, likely voter models, difficulty and expense in insuring a random sample means even in the best of case, the margin of error is larger than mere stats for the sample size would dictate. This unknown error is unknown in size though it itself could be estimated (but that's a guess mostly, not scirnce)
If the sample sizes are biased in any way the results will be inaccurate. Some firms do a good job collecting their data and others do not (usually intentionally). Discernment is needed when looking at poll results.
Either because they don't understand what they're saying, try to peddle a narrative, think it's too complicated for the public, they don't give a crap or are plain partisan
The result is all the same, bs speeed all day long by the media
Looking at all that, brexit wasn't all that surprising