Experts: Donald Trump Is Lying About His Fundraising Haul

We just started our online campaign. Online mailing [Tuesday] did over $3 million. Donald, in an unprecedented move, agreed to match the first $2 million personally that came in. So we did over $5 million online yesterday, and we’re just starting the effort,” national finance chairman Steve Mnuchin said in an interview with the Fox Business Network.

Meanwhile, Trump spokesperson Hope Hicks told marketing industry publication Advertising Age that the Trump campaign raised “$3.3 million on Tuesday and $3.4 million” on Thursday.

If those figures sound fantastical, it’s because they’re likely to be bogus.

Using a very sophisticated digital marketing operation, the 2012 Obama campaign’s most successful appeal for donations, with the subject line “I will be outspent,” brought in $2.5 million.

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“It’s just not plausible for Trump to have raised what he claims online from one email,” said Julia Rosen, the Director of Marketing at ActBlue, a progressive firm. “The Trump campaign has failed to do the basic digital organizing work, like collecting email addresses at every available opportunity. That’s meant he has an exponentially smaller list, and because he hasn’t been running a modern engagement program with the few people that are on the list, it’s likely the average list member is not very responsive to the rare asks Trump makes of them.

Neither Trump’s digital director, Brad Parscale, nor its spokesperson, Hope Hicks, returned requests for comment.

http://www.thedailybeast.com/articles/2016/06/27/experts-donald-trump-is-lying-about-his-fundraising-haul.html