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Tue Oct 27, 2015, 03:32 PM

Fox News Ratings Plunge As Rachel Maddow’s Viewership Grows By 31%



Rachel Maddow and MSNBC are experiencing double-digit ratings growth with younger viewers while Fox News has seen their viewership decline by 11% with persons age 25-54.

According to MSNBC, “The Rachel Maddow Show tops CNN for regularly scheduled shows in total viewers (953,000 vs. 547,000) and the A25-54 demo (171,000 vs. 159,000) for the month of October 2015….MSNBC continues to gain momentum in the ratings over last year. MSNBC is up in the key A25-54 demo over October 2014 including “Morning Joe” (+16%), “Hardball with Chris Matthews” (+8%), “All In with Chris Hayes” (+28%), “The Rachel Maddow Show” (+31%), and “The Last Word with Lawrence O’Donnell” (25%). For M-F Prime 8-11pm, MSNBC is up (+29%) in the A25-54 demo over last year.”

As MSNBC is growing, and CNN’s audience is up an amazing 101%, Fox News has seen a ratings decline, “But unlike CNN and MSNBC, Fox News was down in the A25-54 demo vs. Oct. 2014: down -11 percent in total day and down -1 percent in prime time. Among total viewers, the network saw growth: up +3 percent in both total day and in primetime.”

MSNBC is up by double digits. CNN is up by triple digits, and Fox News has flatlined. Much of CNN’s growth came from the record-setting Democratic debate, but MSNBC is the only cable network not to have aired a debate yet, and they are growing over eight times faster than Fox.


(snip)

Maddow’s ratings grew nearly eight times faster than those of Megyn Kelly on Fox News, because Maddow does something that Fox News doesn’t. Rachel Maddow attracts younger viewers. Fox News has struggled for years to attract younger viewers, and the fact that they barely hung on to defeat CNN in October suggests that Fox’s reign of ratings dominance could be weakening.

http://www.politicususa.com/2015/10/27/fox-news-ratings-plunge-rachel-maddows-viewership-grows-31.html



I'm going to do a WillyT on this one.

64 replies, 8363 views

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Reply Fox News Ratings Plunge As Rachel Maddow’s Viewership Grows By 31% (Original post)
Uncle Joe Oct 2015 OP
malaise Oct 2015 #1
Uncle Joe Oct 2015 #2
malaise Oct 2015 #3
oldandhappy Oct 2015 #4
ErikJ Oct 2015 #6
Gamecock Lefty Oct 2015 #5
Marty McGraw Oct 2015 #56
The Wizard Oct 2015 #7
Stevepol Oct 2015 #43
drray23 Oct 2015 #8
packman Oct 2015 #9
NewJeffCT Oct 2015 #12
Midnight Writer Oct 2015 #64
Jack Rabbit Oct 2015 #10
DFW Oct 2015 #11
AwakeAtLast Oct 2015 #13
Duval Oct 2015 #16
Logical Oct 2015 #37
JustABozoOnThisBus Oct 2015 #14
charliea Oct 2015 #53
fadedrose Oct 2015 #15
Omaha Steve Oct 2015 #17
Stuart G Oct 2015 #18
lpbk2713 Oct 2015 #19
Arugula Latte Oct 2015 #36
Marty McGraw Oct 2015 #58
IHateTheGOP Oct 2015 #20
Marty McGraw Oct 2015 #57
pottymouth1 Oct 2015 #21
ColesCountyDem Oct 2015 #28
Yallow Oct 2015 #22
Octafish Oct 2015 #23
Gothmog Oct 2015 #24
cprise Oct 2015 #25
PatrynXX Oct 2015 #26
7962 Oct 2015 #54
tabasco Oct 2015 #27
Laffy Kat Oct 2015 #29
Whatthe_Firetruck Oct 2015 #42
Laffy Kat Oct 2015 #49
chillfactor Oct 2015 #30
Ex Lurker Oct 2015 #31
Pisces Oct 2015 #32
Octafish Oct 2015 #33
Dalai_1 Oct 2015 #34
totodeinhere Oct 2015 #35
Rozlee Oct 2015 #45
totodeinhere Oct 2015 #47
KansDem Oct 2015 #38
Liberal_Dog Oct 2015 #39
Renew Deal Oct 2015 #40
rhett o rick Oct 2015 #41
Spitfire of ATJ Oct 2015 #44
mountain grammy Oct 2015 #46
UCmeNdc Oct 2015 #48
DirkGently Oct 2015 #50
Paladin Oct 2015 #51
rladdi Oct 2015 #52
forest444 Oct 2015 #60
forest444 Oct 2015 #55
Marty McGraw Oct 2015 #59
Demeter Oct 2015 #61
Stuart G Oct 2015 #62
lonestarnot Oct 2015 #63

Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 03:41 PM

1. Is that the Willy bounce??

Last edited Tue Oct 27, 2015, 07:12 PM - Edit history (1)

Great news


The Willy Bounce was a popular dance in Jamaica

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Response to malaise (Reply #1)

Tue Oct 27, 2015, 03:49 PM

2. Something like this, malaise?




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Response to Uncle Joe (Reply #2)

Tue Oct 27, 2015, 03:52 PM

3. Hahahahahahhaha

That's it

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 03:53 PM

4. Telling the truth wins!!!!

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Response to oldandhappy (Reply #4)

Tue Oct 27, 2015, 04:00 PM

6. Yes. Just heard Thom H say this morning that you do NOT want to tell a lie on Maddow

 

because she fact checks every statement by guests.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 03:58 PM

5. Love that MSNBC Lineup!

And bring back Keith and watch ratings go even higher!

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Response to Gamecock Lefty (Reply #5)

Wed Oct 28, 2015, 06:57 PM

56. I remain skeptical

about the tally. I Like RM, but I would think more people have been abandoning prescribed TV broadcast and to be turning more toward freedom of choice online video sources. (RM included).

Maybe just a way for ComCast to be saying 'Look at Me'

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:00 PM

7. It was only a matter of time

Attrition seizes Pox News audience.

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Response to The Wizard (Reply #7)

Wed Oct 28, 2015, 01:47 PM

43. Alzheimer's too!

"Alzheimer's up in key demographic: Fox News Viewers."

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:02 PM

8. that is great news however

I hope that it is followed by going to the polls. The fox news audience who is mostly older go to the polls en masse to get their RW nuts elected. If we can motivate the electorate and in particular younger people to do the same we will start reversing the trend and take senate and house again.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:05 PM

9. Fox viewing goes down

OK- I'll ask the question: How many old people died during that demo period?

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Response to packman (Reply #9)

Tue Oct 27, 2015, 04:23 PM

12. I was thinking that myself

Fox's primary demographic (65+) is dying off. Ironic from the party that wants to kill Medicare and Medicaid and accelerate the die off.

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Response to packman (Reply #9)

Thu Oct 29, 2015, 02:15 PM

64. My first thought, too. But data is for 25-54 year old viewers.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:14 PM

10. Rachel Maddow picking off viewers from FoxNews?

Well, there are some positive signs in the air.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:15 PM

11. Rachel embodies the phrase "formidable intellect"

She is also very personable, and very funny--not a combination you want to try to put one over on--especially on the air.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:23 PM

13. That's great, love Rachel, now bring Keith back.

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Response to AwakeAtLast (Reply #13)

Tue Oct 27, 2015, 04:46 PM

16. And the sooner the better!!

 

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Response to AwakeAtLast (Reply #13)

Tue Oct 27, 2015, 10:42 PM

37. +1000, even if just for the election season! 12 month contract!

 

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:26 PM

14. Ok, Fox ratings are down, but how are MSNBC's ratings?

Is Maddow carrying the station? Morning Joe's ratings can't be all that great.

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Response to JustABozoOnThisBus (Reply #14)

Wed Oct 28, 2015, 05:53 PM

53. Ratings are always available

check out tvnewser from adweek, for example

http://www.adweek.com/tvnewser/scoreboard-tuesday-october-27/275908

Sadly Fox still has a dominant position in evening cable ratings, although since it's supposed to be about "news" I would think Fox would be disqualified.

So Mr. Bozo, I'm just gonna cut the soles of my shoes, sit in a tree and learn to play the flute....

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:26 PM

15. Rachel deserves to have higher ratings

Sometimes I think msnbc ties her hands....

Letterman's appreciation of her attracted viewers from both political parties. Hope he comes to see her when he's needing a mic...

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 04:52 PM

17. Thanks for posting


K&R!

OS

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Response to Omaha Steve (Reply #17)

Tue Oct 27, 2015, 05:04 PM

18. A 2nd on that...Thanks for posting..K and R

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 05:07 PM

19. Faux over-Benghazied.




Looks like even Fauxbots have a treshhold that can only take so much of that chit.

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Response to lpbk2713 (Reply #19)

Tue Oct 27, 2015, 10:41 PM

36. They keep trying for multiple Benghasms but it's not working.

 

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Response to Arugula Latte (Reply #36)

Wed Oct 28, 2015, 07:06 PM

58. ( ._.)



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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:08 PM

20. This is the best news for America that I've heard in a long, long time!!! Maddow rules real news!!

 

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Response to IHateTheGOP (Reply #20)


Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:08 PM

21. skeptical of Easleys source

 

no link given for his data

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Response to pottymouth1 (Reply #21)

Tue Oct 27, 2015, 06:41 PM

28. Look again.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:17 PM

22. I Thought Young Folks Liked Being Lied To By Fox

 

Whoda thunkit.

I guess pure propaganda doesn't appeal to youngsters?

Telling all them kids to hate their neighbors, and the only solution to all of America's problems are a wall on the Mexico border, tax cuts for rich people, and deregulating companies so they can kill, rape, and pillage even more freely.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:24 PM

23. HUGE K&R!!!

For Uncle Joe, WillyT and Rachel Maddow!

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:30 PM

24. I love the Rachel Maddow show

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:33 PM

25. Now NBC is pulling clips of her show off of YouTube

Its not all good news.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:34 PM

26. alot of the Crazzies have abounded Fox as too Liberal

They like The Blaze better why I have no idea but then again one of the highest Tea Party rankers is now a Rino within a week

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Response to PatrynXX (Reply #26)

Wed Oct 28, 2015, 05:56 PM

54. yes, a lot of them got VERY mad that Megyn DARED to question Trump. nt

 

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:38 PM

27. They all spout corporate propaganda, almost non-stop.

 

CNN and MSNBC put a thin veneer of objectivity in their broadcasts, but it is only a veneer. Fox "News" is almost as crude as the Nazis with their blatant lies and misinformation.

The plutocrats own the mass media and ratings are really not that important to them.

Turn that shit off!

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:50 PM

29. She's the only thing I watch on MSNBC anymore.

I got mad at them months ago and stopped watching. Started watching Rach again, though. Yay for her.

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Response to Laffy Kat (Reply #29)

Wed Oct 28, 2015, 01:20 PM

42. All in with Chris Hayes pairs well with her show.

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Response to Whatthe_Firetruck (Reply #42)

Wed Oct 28, 2015, 03:26 PM

49. Hey, WT_F! Welcome to DU.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:50 PM

30. Love it!

Love Rachel's program...I am an avid watcher!

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 06:56 PM

31. Maddow will spend ten minutes on one segment

and by the time it's over, you've usually learned something. Hayes is all right. Not a big fan of O'Donnell. I don't get to watch during the day, so don't have an opinion about that.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 07:07 PM

32. I love this news!!!!

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 07:27 PM

33. M-M-Mebbe we can do to Rupert what we did to Rush.

J-J-Just an idea.

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 09:03 PM

34. K&R n/t

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Response to Uncle Joe (Original post)

Tue Oct 27, 2015, 10:37 PM

35. In October Fox News was #3 among ad supported cable networks. CNN was #17 in total day and MSNBC

was #23 in total day. It looks to me like Fox News is continuing to dominate.

Fox News Channel finished No. 3 in both prime time and total day viewers among all ad-supported cable networks for the month of October. FNC averaged 1.76 million viewers between 8-11 p.m. ET, behind only NFL and MLB-heavy networks ESPN and TBS.

The Democratic debate failed to push CNN into the Top 10, as the network finished No. 12 in prime time and No. 17 in total day. MSNBC ranked No. 25 in prime time and No. 23 in total day, while HLN No. 49 in prime time and No. 34 in total day.

AMC and USA join ESPN, TBS and Fox News in the Top 5 prime time networks.

http://www.adweek.com/tvnewser/cable-network-ranker-october-2015/275788

And Maddow continues to trail Kelly on most nights. On Monday night Kelly got 360 in the 25-54 demo and Maddow got 138 for third place among cable news networks. In total viewers Kelly dominated even more, beating Maddow 2211 to 953.

http://www.adweek.com/tvnewser/scoreboard-monday-oct-26/275826

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Response to totodeinhere (Reply #35)

Wed Oct 28, 2015, 03:07 PM

45. Fox News is watched mostly by people over 65 who don't have small families

or jobs to go to during the day. They literally have Fox on all day and evening long. Most of the younger demographics work, come home and care for kids, help them with homework or get their news from internet sources. My 72-year-old sister used to go to sleep with the TV on to Fox News. Note, I said used to. Not all Fox News viewers are dying off. Many like my sister and a couple of her friends are being turned off by Fox's championing of doing away with Social Security and Medicare. My sister, who's Hispanic, has been repulsed by their anti-immigration stance and bigotry.

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Response to Rozlee (Reply #45)

Wed Oct 28, 2015, 03:14 PM

47. I am no fan of Fox News either. I am just trying to keep it real. Yes Fox has a lot of

older viewers. MSNBC skews old also as does DU for that matter. Fox also routinely wins the younger 25-54 demographic.

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 10:38 AM

38. If you believe differently, I've got a palm tree in Wisconsin to sell you!


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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 10:42 AM

39. K & R

This is great news.

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 11:32 AM

40. Did shedding Ed Schultz make a difference?

That and the primary season probably helped.

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Response to Uncle Joe (Original post)


Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 02:24 PM

44. Impossible. There's no market for librul talk in America....

 

Heard it from all of the Conservatives for the last 20 years.

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 03:12 PM

46. Good news. the more people who watch Rachel, the better.

means people are getting interested in politics.. about damn time. Now, MSNBC, bring back Keith!

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 03:25 PM

48. Rachel Maddow is very professional

I like her attitude toward getting her facts right.

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 04:31 PM

50. Excellent. n/t

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 04:49 PM

51. Nice to hear something positive about cable news, for a change.

Go Rachel!

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 05:47 PM

52. Rachael Maddow is very good. She is really honest, truthful, and her information is on point.

She draws the best people to interview, no matter what their politics is. Rachael is fair, ask smart question and leading questions. Each evening we get the latest information from here. Hot off the press so to speak. On twitter, I urge viewers to watch Rachael under the Fox News tag. Watching Fox News its just the opposite, it is not correct and most likely mis information they speak about. If they have an interview and its doesn't go Fox News direction, the interview is cut short.
The difference between Rachael and Kelly is Kelly has an agenda, and Rachael tells the news and does interviews no matter what direction they may turn.

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Response to rladdi (Reply #52)

Wed Oct 28, 2015, 08:54 PM

60. Ms. Television.

That's what Rachel Maddow's been to me since 2009. A font of wit and knowledge, and a real resource for our sorely underinformed - and misinformed - public.

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Response to Uncle Joe (Original post)

Wed Oct 28, 2015, 06:09 PM

55. And the news must be AT LEAST that good.

Last edited Wed Oct 28, 2015, 08:51 PM - Edit history (1)

Keep in mind that Murdoch controls the Neilsen People Meters (introduced in 2001, at the same time Faux News ratings began their meteoric climb) through Wegener.

http://www.newscorpse.com/ncWP/?p=1608

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Response to forest444 (Reply #55)

Wed Oct 28, 2015, 07:13 PM

59. Yep, feel the same

more knowledgeable response, than what I had posted earlier

post56

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Response to Uncle Joe (Original post)

Thu Oct 29, 2015, 06:52 AM

61. That is good news! Thanks for the morning booster, Uncle Joe!

 

I'll be adding it to my Grateful list.

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Response to Uncle Joe (Original post)

Thu Oct 29, 2015, 07:36 AM

62. Time to kick again...Let's See there is someone who could increase this: Olbermann

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Response to Stuart G (Reply #62)

Thu Oct 29, 2015, 08:45 AM

63. That would be yes!

 

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