It takes individual sleuthing and actual comparisons of numbers for comparable things. For example, you could do some research on other indie films at about the scale of yours and go look at the social media venues and do your own counts. It's never easy, and can be hugely time-consuming.
I do it from time to time for website clients. The amount of competition and how their internet presence is working can be a useful thing. But, most companies keep their numbers out of public view, for obvious reasons. It's important information that most people consider to be proprietary.
Probably, it wouldn't be the best use of your time, really, to try to dig out those numbers about competing films. Instead, time spent on places where independent films are being discussed publicly would probably be more effective.
Several years ago, I become interested in a film, Jane White is Sick and Twisted. David Michael Latt & Kim Little were the principals in the production. It was weird and unusual, but I found it terribly amusing. So, I made an effort to dig into it, and ended up being in touch will Latt and Little, via email. There's a prototype poster for it, signed by everyone involved, hanging on my wall now. It never became the cult classic it might have become, though. That's my only contact with the indie film industry, though.
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