We're talking about a frat here… And it's quite clear that the members of this particular chapter took it upon themselves to identify their own membership through racial exclusion. They were simply superior because their own racism made them that way, in their own minds.
Here, I have an article for you:
Why Racists Find a Home in Frats
The video of a racist chant by University of Oklahoma frat boys has once again made people ask, why does bigotry flourish in frat houses? The answer? Exclusivity.
When the very first chapter of Sigma Alpha Epsilon was founded at the University of Alabama in 1856, its members would have considered it beside the point to chant their intention never to admit a black member. For most of the 19th century, fraternities were exclusively white because the colleges and universities at which they were located were also all white. This was true in the North and the South.
But this did not mean that fraternities were not exclusive in other ways. Indeed, fraternities are built on exclusivity. When fraternities go through rushing and pledging, they are choosing not just who to include as new members but also who to exclude from the privileges of brotherhood. In part this is about whom they want to associate with on a daily basis. But because fraternities, as early as the 1830s, conceived of themselves as national organizations, where men were united in brotherhood for life with members of sister chapters, admitting the “right” kind of members was important to them. This was about connections—for business and jobs and so forth—but it was also that a man wanted to be absolutely sure that if he introduced himself as a member of a particular fraternity, everyone would know just what kind of man he was. This is how racial exclusion becomes important.
http://www.thedailybeast.com/articles/2015/03/11/how-frats-cozied-up-to-racism.html
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