The escorts who want to rebrand male prostitution as a business
Most people think of male prostitution as dangerous, degrading and exploitative work. But there are some who are attempting to reinvent it as a profession free of stigma by using all the tools of modern business, writes Mobeen Azhar.
"The aim is to be the best escort in the world." Josh Brandon's conviction is punctuated by a strong Welsh valleys accent. The twentysomething moved to London four years ago with dreams of modelling and celebrity.
But soon after his arrival he began working as an escort. Now he has a price list which includes hourly rates and a discount for block booking. He issues loyalty cards so customers who pay for nine "appointments" get their tenth free.
"I have a very professional booking system and I offer complete discretion," he says. "My business model serves my clients and it serves me."
Brandon's home and "work space" is in the centre of London's Soho, on the doorstep of the West End. It's the kind of area that most Londoners can't afford to live in. But for Brandon, his monthly rental costs are an investment.
http://www.bbc.co.uk/news/magazine-25588234
