Bloomberg Reports That Even A Free Advertiser Is Asking To Be Dropped from Rush's show

[CatWoman]

A March 8 Bloomberg article about advertisers fleeing Rush Limbaugh's show in the wake of his misogynistic attacks on Sandra Fluke reported that "of the 69 commercial spots" aired during the March 7 edition of Limbaugh's show, "more than half were public-service announcements, according to data collected by Media Matters for America." Bloomberg further reported that the American Heart Association has "said it would ask WABC to stop running the unpaid announcements."

From the March 8 Bloomberg article:

The boycott against talk-radio host Rush Limbaugh has some unexpected beneficiaries: non-profits getting more ad time on his show.

The United Negro College Fund, Big Brothers Big Sisters and the American Heart Association are among the organizations that had ads air yesterday during Limbaugh's program, the biggest U.S. talk show, on WABC-AM in New York.

Of the 69 commercial spots on the three-hour show, more than half were public-service announcements, according to data collected by Media Matters for America, a Washington-based non- profit whose mission is to fight "conservative misinformation." Its research found none on March 1, the day after Limbaugh made his controversial comments about law student Sandra Fluke.

http://mediamatters.org/blog/201203080005

[zipplewrath]

1. This says it all

Of the 69 commercial spots on the three-hour show, more than half were public-service announcements, according to data collected by Media Matters for America, a Washington-based non- profit whose mission is to fight "conservative misinformation." Its research found none on March 1, the day after Limbaugh made his controversial comments

He's so hard up to fill slots, he's running a majority of PSA's. This HAS hit him hard.

[Uncle Joe]

2. You know it's bad when you can't even give it away.

Thanks for the thread, CatWoman.

[BumRushDaShow]

3. Wow

And these types of PSAs normally only run during graveyard shifts.

Meanwhile ClearChannel has become Col. Custer making that last stand.

[hifiguy]

4. The UNCF is running ads on Pigboy's show?

Talk about fishing in a dry hole.

[BumRushDaShow]

5. Doubt it's by their choice

Stations usually get a big stack of PSAs to play during lull times without sponsored commercials. These tend to run overnight and/or during periods when there's no paid ad. Some talk shows fill that time with music interludes or ads for other shows on the station, etc.

So I expect the producer is either doing it on purpose or doesn't really care what airs in the slot as long as they don't have dead air.