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Mitt Romney spent $4.3 million to split Michigan's delegates with Rick Santorum
Mitt Romney spent $4.3 million to split Michigan's delegates with Rick Santorum
by Jed Lewison
The good news for Mitt Romney from Michigan is that he won. The bad news is that even though it cost him and his Super PAC $4.3 million in television and radio advertising, he'll end up splitting the state's delegates with Rick Santorum.
Michigan awards two delegates for each of its 14 congressional districts plus two delegates split proportionally based on statewide vote totals, and as of now, Romney and Santorum are splitting the districts evenly. The results could change, particularly in the current MI-01, but as of now, it's a 15-15 split. If you're doing the math, that works out to a little more than $285,000 per delegate. That's about twice as much as Rick Santorum and his Super PAC spent. (Santorum's campaign is saying it could still win more delegates.)
<...>
That works out to a bit more than $110,000 per delegate on the evening. With Romney about 1,000 delegates shy of the 1,144 it takes to capture the nomination, at that spending pace, Romney would need another $110 million for advertising alone to secure the nomination.
<...>
But even though last night's win was tougher than it should have been for Romney, it was still easier than the battles he faced in January. Romney and his Super PAC spent $32.6 million in January, acquiring 71 delegates. That works out to about $460,000 per delegate—roughly four times as expensive as his Arizona and Michigan wins. At those prices, $110 million seems cheap.
- more -
http://www.dailykos.com/story/2012/02/29/1069356/-Mitt-Romney-spent-4-3-million-to-split-Michigan-s-delegates-with-Rick-Santorum
by Jed Lewison
The good news for Mitt Romney from Michigan is that he won. The bad news is that even though it cost him and his Super PAC $4.3 million in television and radio advertising, he'll end up splitting the state's delegates with Rick Santorum.
Michigan awards two delegates for each of its 14 congressional districts plus two delegates split proportionally based on statewide vote totals, and as of now, Romney and Santorum are splitting the districts evenly. The results could change, particularly in the current MI-01, but as of now, it's a 15-15 split. If you're doing the math, that works out to a little more than $285,000 per delegate. That's about twice as much as Rick Santorum and his Super PAC spent. (Santorum's campaign is saying it could still win more delegates.)
<...>
That works out to a bit more than $110,000 per delegate on the evening. With Romney about 1,000 delegates shy of the 1,144 it takes to capture the nomination, at that spending pace, Romney would need another $110 million for advertising alone to secure the nomination.
<...>
But even though last night's win was tougher than it should have been for Romney, it was still easier than the battles he faced in January. Romney and his Super PAC spent $32.6 million in January, acquiring 71 delegates. That works out to about $460,000 per delegate—roughly four times as expensive as his Arizona and Michigan wins. At those prices, $110 million seems cheap.
- more -
http://www.dailykos.com/story/2012/02/29/1069356/-Mitt-Romney-spent-4-3-million-to-split-Michigan-s-delegates-with-Rick-Santorum
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