From Talking Cats to Bill Maher, Online Comedy Goes Pro
At 7:30 Pacific Time tonight, Bill Maher takes the stage live—and online. Yahoo! (YHOO) will stream his stand-up performance, CrazyStupidPolitics: Live From Silicon Valley, live and for free to drum up interest in its new comedy Web channel, which will feature original, professionally produced content to lure the Internet’s slap-happy audiences.
“t’s free. Because let’s face it, you’d just figure out a way to download it illegally,” Maher writes on his website.
The sold-out performance, which takes place at the San Jose Center for the Performing Arts before an audience of 2,400, will also be available on Yahoo after the show. Since announcing the comedy channel in December, Yahoo has promoted Maher’s show with online ads and social media, including a Facebook page.
“We are focusing on fresh, original voices like Bill and our other original programs with the Yahoo! Comedy Channel to continue to provide our consumers and advertisers with the best premium content on the Web,” says Erin McPherson, vice president and head of video at Yahoo.
Read more:
http://www.businessweek.com/technology/from-talking-cats-to-bill-maher-online-comedy-goes-pro-02232012.html
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