Lowe's claims that a 'license agreement' is required to link to its website

[Newsjock]

http://www.techdirt.com/articles/20120206/03573117666/can-we-count-ways-which-lowes-license-agreement-linking-to-its-site-is-insane.shtml

... I'm sort of in awe at the monumental insanity of Lowe's having a special license agreement you're supposed to fill out to link to its site (as pointed out by Ars Technica's Nate Anderson):



... When Anderson contacted Lowe's PR about this, rather than taking down the bogus license or just running and hiding in shame for being digitally clueless, the company stood by the license:

"Managing link agreements is part of protecting our brand," is the polite reply I received. "The process we have in place to handle links to lowes.com is a business decision."

[msongs]

1. seems like no bigeee. I know I don't link to lowes lol nt

[Webster Green]

2. Brilliant marketing.

Unbelievably stupid!

[sdfernando]

3. talk about fail

This basically the same thing as requiring a license to walk past one of their stores!

[trackfan]

4. Everybody with a web site should link to Lowe's on a date certain.

In fact, here they are:

http://www.lowes.com/

Of course, they would probably get a spike in business from that, which makes their stance all the more incomprehensible.