Mon Feb 18, 2013, 04:24 PM
DainBramaged (39,191 posts)
Taco Bell Calls Lorena Garcia a 'Master Chef'![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() aco Bell uploaded a video to YouTube today that calls Lorena Garcia a "master chef." Now Lorena Garcia is the chef/owner of a single airport restaurant and a consultant for Taco Bell who helped the company rip off Chipotle's menu. But just because you were a contestant on Top Chef Masters, it doesn't make you a "master chef." Anyway, the video is some wildly sad green/health-washing — Garcia goes to a cilantro farm in California to see where the company's cilantro is grown. "This is my biggest and most proudest moment in my relationship with Taco Bell, which is really showing to the world the truth what's happening from the inside out," says Garcia. "Not only from the decision that Taco Bell has made to partner up with me and making this menu, but from the positive impact that we're creating." Future positive impacts apparently include a "Chicken Caesar Burrito." Writer Regina Schrambling recently asked, "Is there a more abused honorific than Chef?" But leave it to Taco Bell — maker of the "Doritos Locos Tacos Supreme" — to amp it up even further. The only logical end for this is just to call Lorena Garcia the "Doritos Tacos Master Chef Supreme." Here's video: http://eater.com/archives/2012/10/04/taco-bell-calls-lorena-garcia-a-master-chef.php
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40 replies, 21485 views
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Author | Time | Post |
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DainBramaged | Feb 2013 | OP |
Duer 157099 | Feb 2013 | #1 | |
Gorp | Feb 2013 | #31 | |
WCGreen | Feb 2013 | #2 | |
white_wolf | Feb 2013 | #24 | |
WCGreen | Feb 2013 | #27 | |
Demo_Chris | Feb 2013 | #39 | |
onehandle | Feb 2013 | #3 | |
zappaman | Feb 2013 | #4 | |
ZRT2209 | Feb 2013 | #5 | |
Earth_First | Feb 2013 | #6 | |
GoneOffShore | Feb 2013 | #33 | |
Earth_First | Feb 2013 | #36 | |
Ikonoklast | Feb 2013 | #7 | |
Motown_Johnny | Feb 2013 | #8 | |
Arcanetrance | Feb 2013 | #12 | |
riderinthestorm | Feb 2013 | #23 | |
OKNancy | Feb 2013 | #13 | |
DainBramaged | Feb 2013 | #17 | |
BainsBane | Feb 2013 | #25 | |
white_wolf | Feb 2013 | #26 | |
obamanut2012 | Feb 2013 | #34 | |
sir pball | Feb 2013 | #38 | |
AverageJoe90 | Feb 2013 | #9 | |
kentauros | Feb 2013 | #10 | |
OKNancy | Feb 2013 | #11 | |
DainBramaged | Feb 2013 | #15 | |
redqueen | Feb 2013 | #18 | |
BainsBane | Feb 2013 | #28 | |
Incitatus | Feb 2013 | #30 | |
BainsBane | Feb 2013 | #37 | |
ProdigalJunkMail | Feb 2013 | #14 | |
datasuspect | Feb 2013 | #16 | |
Dirty Socialist | Feb 2013 | #19 | |
BainsBane | Feb 2013 | #20 | |
Floyd_Gondolli | Feb 2013 | #22 | |
obamanut2012 | Feb 2013 | #35 | |
pinboy3niner | Feb 2013 | #21 | |
WinkyDink | Feb 2013 | #29 | |
Raine | Feb 2013 | #32 | |
DainBramaged | Feb 2013 | #40 |
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:25 PM
Duer 157099 (17,742 posts)
1. Taco Bell knows what cilantro is???
That in itself is a revelation!
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Response to Duer 157099 (Reply #1)
Mon Feb 18, 2013, 07:09 PM
Gorp (716 posts)
31. Yes, but do they know where corriander comes from?
BWAAA HAAA HAAA HAAA!
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:29 PM
WCGreen (45,558 posts)
2. When I stopped drinking and staying out late...
my taste for taco bell somehow disappeared.
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Response to WCGreen (Reply #2)
Mon Feb 18, 2013, 05:56 PM
white_wolf (6,238 posts)
24. Now that you mention it...
the only time I really want taco bell is when I'm drunk. Maybe that explains their fourth meal.
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Response to white_wolf (Reply #24)
Mon Feb 18, 2013, 06:00 PM
WCGreen (45,558 posts)
27. You don't see a lot of people in their homes enjoying a taco bell meal with the family...
The whole idea is you gotta eat (to counter the beer n your stomach) and you might as well eat this crap because it comes in easy to munch form.
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Response to WCGreen (Reply #27)
Mon Feb 18, 2013, 09:18 PM
Demo_Chris (6,234 posts)
39. I do, but I spend a lot of time peeking in windows...
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:38 PM
onehandle (51,122 posts)
3. Peta has 'applauded' Taco Bell for its nearly beef-less beef (It's only 35% beef)
And are encouraging them to go full vegan, since they are most of the way there.
http://www.mnn.com/health/fitness-well-being/blogs/peta-applauds-taco-bells-almost-veg-meat-recipe Taco Bell is actually one of the few fast food restaurants where vegetarians and vegans can get actual protein. |
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:40 PM
zappaman (20,587 posts)
4. Taco Bell?
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:42 PM
ZRT2209 (1,357 posts)
5. "Doritos Tacos Master Chef Supreme." - lol
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:44 PM
Earth_First (14,910 posts)
6. Pandora runs an advertisement for Taco Bell featuring Garcia
I cringe every time I hear it.
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Response to Earth_First (Reply #6)
Mon Feb 18, 2013, 07:14 PM
GoneOffShore (16,875 posts)
33. One of the reasons I upgraded to Pandora One.
No cringing now.
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Response to GoneOffShore (Reply #33)
Mon Feb 18, 2013, 07:24 PM
Earth_First (14,910 posts)
36. I'm close to pulling the subscription trigger myself...
However I think I'm opting for Spotify Premium.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:45 PM
Ikonoklast (23,973 posts)
7. Why does Taco Bell need a "master chef", let alone a regular chef? Do they sell food now?
When did this start?
Damn the things that happen when you don't pay attention. |
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:45 PM
Motown_Johnny (22,308 posts)
8. They didn't say "Certified" Master Chef... not that you are wrong
but the term "Chef" is fairly ambiguous. Calling it an abused honorific is one way to look at it. I just think that most people don't understand that there is a certification process for the title.
I have a degree in Culinary Arts and have struggled for decades with people calling me a "Chef". I have been employed as a Chef, but it was just a job title. I do not have the CFA certification. The same is true for the majority of people I have worked with/under. If certified at all most are CWCs and I did work under a couple CECs. I took classes under some CMCs but that is pretty rare. I believe there are only about 60 in the country at this point. In this context it is a matter of opinion. A bit of a stretch maybe but hardly anything that approaches false advertising. |
Response to Motown_Johnny (Reply #8)
Mon Feb 18, 2013, 05:27 PM
Arcanetrance (2,670 posts)
12. I know exactly what you mean I was a chef before getting the title officially.
I believe people use the term chef because most don't know the difference. I personally tried that taco bell burrito a couple weeks ago while on a road trip with friends. It's really not bad it's better than most of taco bells menu
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Response to Arcanetrance (Reply #12)
Mon Feb 18, 2013, 05:56 PM
riderinthestorm (23,272 posts)
23. Taco Bell's bean burrito is the only fast food I buy. Its pretty good
How do you screw up re-fried beans, cheese and a tortilla?
![]() A belated welcome to DU by the way! |
Response to Motown_Johnny (Reply #8)
Mon Feb 18, 2013, 05:29 PM
OKNancy (41,832 posts)
13. I checked out her bio
Garcia first embraced a love of food as a child, most bountifully at family gatherings while growing up in Caracas, Venezuela. She earned a law degree from Santa Maria University and immigrated to the U.S., She finished her associate degree and paralegal studies while learning English, but she soon realized her heart wasn’t in it. Garcia left the legal world behind her and enrolled at Johnson & Wales University, graduating with a degree in culinary arts. With a world of choices ahead, she set out on a tour of countries known for great cuisine. In Paris she took her first job as an apprentice at the Ritz-Carlton, subsequently working her way through Italy, Japan, Korea, Thailand and China. Returning to the U.S., she spent three years under acclaimed chef Pascal Oudin at the Grand Bay Hotel. She continued to hone her chops, and helped prepare a few, doing time at Jeffery Chodorow’s China Grill and Red Square.
Rest of it is here: http://www.cheflorenagarcia.com/page/biography |
Response to OKNancy (Reply #13)
Mon Feb 18, 2013, 05:36 PM
DainBramaged (39,191 posts)
17. She blew ANY semblance of credibility associating herself with Taco Smell
I don't care if she was the chef school teacher for Olive Garden or not.
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Response to DainBramaged (Reply #17)
Mon Feb 18, 2013, 05:58 PM
BainsBane (52,585 posts)
25. Top Chef is associated with Lean Cusine
and that includes Tom Colicchio and Eric Ripert. Are you asserting they aren't chefs?
Other chefs that appear on Top Chef: Thomas Keller, Wally Dufresne, David Chang, and of course Lorena Garcia who made it to third place in Top Chef Masters. |
Response to DainBramaged (Reply #17)
Mon Feb 18, 2013, 05:58 PM
white_wolf (6,238 posts)
26. I think she lost all credibility by working with Olive Garden.
Worst Italian food ever. There aren't any local Italian places near me, but even by chain standards it sucks. I much prefer Carrabal's.
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Response to OKNancy (Reply #13)
Mon Feb 18, 2013, 07:20 PM
obamanut2012 (23,857 posts)
34. If she went to Johnson & Wales, she's a chef
She may be a bad one, or may not be, and she's a sell-out, but she's a chef.
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Response to Motown_Johnny (Reply #8)
Mon Feb 18, 2013, 08:23 PM
sir pball (4,419 posts)
38. CMC != "Chef"
You can call yourself "chef" once you're >sous, or at least that's what they taught us at The French Culinary Institute, but yeah, "Master Chef" is generally reserved for CMCs which Lorena sure isn't.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:53 PM
AverageJoe90 (10,745 posts)
9. I dunno about "green washing".....
But yeah, this whole thing is obviously not quite what it was cracked up to be. Now, granted, I've had a couple items from the Cantina menu, and they're decent, but you're liable to get better stuff at Chipotle or even Del Taco, IMO.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 04:53 PM
kentauros (29,414 posts)
10. She'll next be seen as the Master of Ceremonies
for the (insert corporate sell-out city) "Doritos Tacos Master Chef Supreme Bowl"
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:27 PM
OKNancy (41,832 posts)
11. I loved her on Top Chef Masters
I enjoyed her... but it's always fun to tear down people isn't it?
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Response to OKNancy (Reply #11)
Mon Feb 18, 2013, 05:31 PM
DainBramaged (39,191 posts)
15. Such is life........
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Response to OKNancy (Reply #11)
Mon Feb 18, 2013, 05:42 PM
redqueen (112,669 posts)
18. It's an ad campaign for a fast food chain.
I'm having trouble understanding how this shit is supposed to be at all meaningful. To anyone.
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Response to redqueen (Reply #18)
Mon Feb 18, 2013, 06:02 PM
BainsBane (52,585 posts)
28. I just find it odd
that of all the people who endorse products, the one that raises scorn is a Latina woman.
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Response to BainsBane (Reply #28)
Mon Feb 18, 2013, 07:07 PM
Incitatus (5,317 posts)
30. It has nothing to do with that.
It's the humor of Taco Bell associating itself with a "master chef" when their food is shit, trying to create the perception that they serve decent food.
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Response to Incitatus (Reply #30)
Mon Feb 18, 2013, 08:12 PM
BainsBane (52,585 posts)
37. yet the posts are about skewering Garcia
more than Taco Bell.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:31 PM
ProdigalJunkMail (12,017 posts)
14. anything with cilantro i actively avoid...
just cannot stand the flavor. other than that, i am sure she is a fine chef but taco bell cuisine is hardly worthy of a 'chef'...
sP |
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:31 PM
datasuspect (26,591 posts)
16. yo quiero taco bell
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:44 PM
Dirty Socialist (3,023 posts)
19. I'm Sorry, but
I don't get the runs for the border. :p
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:46 PM
BainsBane (52,585 posts)
20. She was on Top Chef Masters
and got quite far. I have little doubt she could out cook anyone here.
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Response to BainsBane (Reply #20)
Mon Feb 18, 2013, 05:49 PM
Floyd_Gondolli (1,277 posts)
22. That's sort of what I was thinking
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 05:46 PM
pinboy3niner (53,339 posts)
21. This is too complicated for me to figure out today...
Ask me tamale.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 06:52 PM
WinkyDink (51,311 posts)
29. She's a chef. Time to get off el caballo alto.
Response to DainBramaged (Original post)
Mon Feb 18, 2013, 07:13 PM
Raine (29,490 posts)
32. Well she was on Top Chef Masters and is a chef. All those on Chopped are called chef and that show
is lesser than Top Chef Masters. Geesh Taco Bell tries to improve the menu and all they get is flack.
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Response to DainBramaged (Original post)
Mon Feb 18, 2013, 11:27 PM
DainBramaged (39,191 posts)
40. For those of you wringing your hands over this, Taco Bell is owned by YUM brands
Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide.
Let that roll off your pursed lips for a minute Taco Bell, KFC and Pizza Hut glorious bastions of the culinary arts. Not. If you think you're offended because I think this is a bogus campaign by a shitty company trying to make itself whole by using a 'chef' to promote it's fat-inducing swill, I am so so sorry you don't appreciate the irony of this advertising campaign. Maybe you think the 'chefs' at Olive Garden really go to a chef's school in Italy too. Please enjoy another round of unhealthy crap on me. And have a nice day. |