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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums"Simply Orange ... is actually a creepy, Frankenstein-ian creation of Coca-Cola"
Last edited Wed Feb 13, 2013, 03:56 PM - Edit history (1)
I imagine if I lived in a different part of the country, had a few unruly kids and cared only for the price/convenience matrix most of the country lives by, I would, like millions of Americans, buy giant tubs of All Natural and Grove Made and Sunshine-Licked and whatever else the misleading label claimed, thinking it fine, good enough, hey the kids like it and who has the time to worry about juice?
I most certainly would not know that something like Simply Orange, which sounds so chaste and humble, is actually a creepy, Frankenstein-ian creation of the Coca-Cola corporation, and the manufacture of Simply Orange is one of the most ginormous, technologically advanced, hyperindustrial processes you can imagine, and that this anything-but-simple process is sort of terrifying and miraculous and sad, all at once. Thanks, BusinessWeek, for enlightening/depressing me all over again. You rock.
http://blog.sfgate.com/morford/2013/02/12/you-and-your-terrifying-orange-juice/
muriel_volestrangler
(101,149 posts)Sometimes, Morford can be a right pillock. This is one of those times. So orange juice brands blend different batches of oranges to keep to the characteristics their market research tells them will sell best? Stop the presses. I'm sure that, in future years, 'Frankenstein-ian' will drop out of use as a word, to be replaced by the far more terrifying 'Simple Orangian' ...
backscatter712
(26,355 posts)Granted, the article in the OP does not adequately describe that process.
Here's an article with a better description.
http://consumerist.com/2011/07/29/oj-flavor-packs/
Author Aliissa Hamilton covers this in her book, Squeezed: What You Dont Know About Orange Juice. Of her findings, she writes on the Civl Eats blog:
Basically, you're drinking re-flavored sugar-water that at one point was orange juice.
Taverner
(55,476 posts)Problem with GMOs is we don't know the long term effects
TroglodyteScholar
(5,477 posts)What's shocking about any of this? Coca-Cola does everything they can to provide a product with consistent characteristics year round? For shame!
backscatter712
(26,355 posts)TroglodyteScholar
(5,477 posts)...that there's some guy squeezing oranges directly into the Simply Orange jugs? Gimme a break.
backscatter712
(26,355 posts)TroglodyteScholar
(5,477 posts)If you're aware of one that has a guy squeezing oranges into jugs, I'd be interested to hear about it.
Rosco T.
(6,496 posts)read the bloomburg article and absolutely nothing 'frankenstein' in it.. note the OP left off the first paragraph of the blog..
"Confession! I do not drink much orange juice. I do not ever buy those giant, brightly colored cartoon jugs that look like caricatures of life, those carefully molded plastic things covered in scripty fonts and clip-art trees and pretty, hyper-saturated oranges made to look as if your own exploited Mexican laborer picked them five minutes ago and squeezed them into a drinking glass just for you, and then died."
so he knows nothing, has nothing to do but disparage those that do drink juice..
worthless, useless and fear-mongering.
ChisolmTrailDem
(9,463 posts)he glanced over to see a Simply Orange commercial on his muted TV and a light bulb went on over his head.
ChisolmTrailDem
(9,463 posts)of the Simply Orange manufacturing process, which it seemed to have promised at the outset. Indeed, since I am a consumer of Simply Orange, I was expecting to learn more about it but the article turned into a mini-treatise against food manufacturing that offered no cheese to go with the whine.
backscatter712
(26,355 posts)Here's a article that describes the processing of "not-from-concentrate" orange juice.
http://civileats.com/2009/05/06/freshly-squeezed-the-truth-about-orange-juice-in-boxes/
TL/DR: They strip the oxygen from the juice in the vat, which also strips the juice of flavor. At that point, it's nothing but sugar-water. Then, when they bottle/box it, they add perfumes and flavorings to the "juice" to make it taste sort of like orange juice again.
Robb
(39,665 posts)Seriously, have you ever canned fruit?
HappyMe
(20,277 posts)That was a whole bunch of blathering about nothing.
tkmorris
(11,138 posts)It's true that some people, when they are actually told how it is made, are surprised. They shouldn't be. Do you really believe that the details of how virtually any product available in your local supermarket are substantially less complex? Track your meat back to it's source sometime. Hell, check out how any of the other juice products on the same shelf as Simply Orange are produced.
This is a hit piece on Coca Cola. It's odd because this is a company that richly deserves to be exposed for some of their business practices but the methods used to bring this juice to the shelves are not one of them.
RebelOne
(30,947 posts)but the price is too high. I could buy 100% Florida orange juice much cheaper.
tkmorris
(11,138 posts)I live in SoFla. We have an Orange tree in our back yard.
sinkingfeeling
(51,275 posts)country and the irrational fear of anything or anybody or any belief that doesn't conform. If you want to eat this junk, more power to you.
Puzzledtraveller
(5,937 posts)I'd love to have my sunshine licked!!
backscatter712
(26,355 posts)It's a substance that's almost, but not quite, entirely unlike orange juice!
LiberalAndProud
(12,799 posts)But there aren't many oranges in it. I'm sure that's much better for us.
Ingredients: Water, High Fructose, Corn Syrup and 2% or Less of Each of the Following: Concentrated Juices (Orange, Tangerine, Apple, Lime, Grapefruit). Citric Acid, Ascorbic Acid (Vitamin C), Beta-Carotene, Thiamin Hydrochloride (Vitamin B1), Natural Flavors, Food Starch-Modified, Canola Oil, Cellulose Gum, Xanthan Gum, Sodium Hexametaphosphate, Sodium Benzoate To Protect Flavor, Yellow #5, Yellow #6
GaYellowDawg
(4,443 posts)There's Simply Orange, Simply Lime, etc. What all of it should be named is "Simply Awful."