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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMaker's Mark to add more water to bourbon
http://bigstory.ap.org/article/makers-mark-cutting-alcohol-volume-its-bourbonMaker's Mark cutting alcohol volume in its bourbon
By BRUCE SCHREINER
LOUISVILLE, Ky. (AP) The producer of Maker's Mark bourbon is cutting the amount of alcohol in each bottle to stretch every drop of the famous Kentucky whiskey.
The brand known for its red wax seal has been unable to keep up with demand that doubled in recent years.
So the bourbon maker is lowering the alcohol volume from 45 percent to 42 percent or 90 proof to 84 proof.
Rob Samuels, chief operating officer for Maker's Mark and grandson of the brand's founder, says the change doesn't alter the taste. He says the recipe and production process stays the same, except "a touch more water" will be added when the whiskey comes out of the barrel for bottling.
warrprayer
(4,734 posts)Auggie
(31,059 posts)On the other hand, the labeling would change and people would notice anyhow.
Bet the price doesn't change.
backscatter712
(26,355 posts)After whiskey comes out of the still, it's like moonshine - tastes like gasoline, is somewhere in the 150 proof range. From there, it goes in the oak casks where it gets aged for a few years (where some of the nastier congeners go away, and nice flavors are added), then when it comes out of the cask, it gets watered down to its final proof-level.
Most whiskeys are 80 proof, so Maker's Mark is a little stronger then most.
DollarBillHines
(1,922 posts)Maker's is in high demand?
I don't get it. Maybe it's the millenials who learned about Manhattans from television.
All Hail Elmer T Lee!
Historic NY
(37,449 posts)in other words quanity over quality to make a buck. I was a loyal purchaser until the price went up while the bottle size shrank. I rather stay local (NY) with our startup distillers now, its a bit more money but they aren't cutting the proof.