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Fri Dec 7, 2012, 03:17 AM


Former NYC Education Chief Joel Klein's Pitch for ATT & Murdoch's (for-profit) 'Amplify' in Schools

From Rheefirst.com:

The synergy between StudentsFirst and News Corp’s education privatization

Joel Klein is a busy guy. When he isn’t putting the ole rubber stamp on documents at StudentsFirst board meetings, or advising Rupert Murdoch on how to handle the investigation into phone hacking at News Corp., Joel Klein is running Rupert Murdoch’s education privatization arm.

A recent presentation by Klein shows how seamlessly you can go from StudentsFirst talking points (pages 7 through 9) to explaining how much of the $673 billion dollar education “market” you plan on siphoning off (page 57).



News Corporation Unveils Amplify to Bring Digital Innovation to K-12 Education
Focus is on Analytics, Curriculum and Distribution

As Part of this New Business, Amplify will Collaborate with AT&T to Bring a Breakthrough, 4G Mobile Tablet-Based Platform to Market

NEW YORK, July 23, 2012 – Today, News Corporation unveiled the brand and business of its Education Division. Amplify is dedicated to reimagining K-12 education by creating digital products and services that empower students, teachers and parents in new ways. Amplify will enhance the potential of students with new curricular experiences, support teachers with new instructional tools and engage parents through extended learning opportunities. Amplify will introduce these unique and pioneering offerings in collaboration with AT&T.

"It is our aim to amplify the power of digital innovation to transform teaching and learning and to help schools deliver fundamentally better experiences and results," said Joel Klein, CEO of Amplify...Together, we plan to bring to market a 4G mobile tablet-based experience that we believe will significantly enhance teaching and learning for grades K-12," said Ralph de la Vega, President and CEO, AT&T Mobility. "We share Amplify's commitment to education because we believe it is one of the most important things we can do for our company, our communities and our country."


A tablet "experience". Corp-speak, I hate it.

And they're doing it, of course, for our country.


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