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Tue Nov 20, 2012, 06:04 PM

Maddow, O’Donnell Win Demo Last Week, But Fox News Still on Top in Primetime

This was originally in the breaking news section of DU. It was closed because it didn't meet the qualifications to be there. I saw that there was still interest in the topic. So I moved the OP/Thread here.

Source: Mediabistro

Fox News held its usual perch as the top cable news channel in primetime for the week of November 12-16, but two of MSNBC’s programs — “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” — won their respective time slots among younger viewers last week.

For the week of November 12-16, Maddow’s 9 p.m. program averaged 480,000 A25-54 viewers, while “Hannity” had 439,000. In the 10 p.m. timeslot, “The Last Word” averaged 396,000 viewers in the demo, and “On the Record with Greta Van Susteren” had 362,000.

Read more: http://www.mediabistro.com/tvnewser/maddow-odonnell-win-demo-last-week-but-fox-news-still-on-top-in-primetime_b155805

MSNBC has really been gaining on FOX. Over the last several weeks they have had some shows that are consistently beating FOX with viewers under 54 years old . Lets hope this trend continues once the happiness of the Obama victory begins to fade.

FOX news only wins the total viewer category because their audience demographics trend so old.

More info here:


Fox News is continuing to show weakness in its primetime schedule in the wake of President Obama’s reelection. In the eight days since election day MSNBC’s average audience for the key 25-54 year old demographic drew about 8% more viewers than Fox. MSNBC led Fox in primetime on five of the eight days between November 7 and November 16.

Particularly impressive were the results of the two powerhouse programs on the MSNBC lineup: Rachel Maddow and Lawrence O’Donnell. Maddow won seven of the eight days against her Fox competition, Sean Hannity. For the 8-day run Maddow beat Hannity by 18%. O’Donnell won all eight days against Fox’s Greta Van Susteren. His margin of victory over Van Susteren was 17% for the eight days.

This can no longer be considered a temporary blip on the ratings scales. With two weeks having elapsed, the MSNBC programs are showing steady strength against competition that was once thought insurmountable. Only Bill O’Reilly is holding his top position for Fox in primetime. This may indicate that Sean Hannity is wearing thin with viewers who are likely disappointed with his overly confident (and harebrained) assurances that all the polls were wrong and that Mitt Romney would emerge victorious.

More at link above.

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