I am laughing out loud watching the TODAY show talking about the downturn in cereal for breakfast.

They mentioned everything about consumers looking for more healthy eating choices, the pandemic, people going back to work and looking for more substantive food choices. The one driving force for the down turn never mentioned was PRICE. They mentioned it in passing as "value" but that word passes over the heads of most moms looking feed breakfast to four or five hungry kids in the morning and emptying a box of cereal that now holds 4 to 6 oz less of cereal.

Yes, the media is in partnership with the food industry that pays exorbitant ad fees that keep the media in business.

Consumers are slowly seeing the pricing greed and making different choices. Our local grocery store can't even stock many of their new inventories because last weeks stock is still on the shelf. Meats and seafood have been repackaged from a few days ago and being sold as "managers' specials" with price drops as much as 60%. But you have to by the specials and use them the same day to be sure they are safe to eat or they will spoil withing two day.

All the food industry, that is making record profits these days, is to lower prices and/or package fair weights and measures of their products. War is a racket. And so is food a racket.

And don't allow them to blame it all on increased wages. If you pay attention you have become the workers in these stores and their staffs have been cut my at least 40% as prices have gone up in some cases as much as 80% and content has gone down by 30%.

Fresh fruits and veggies are now a better bargain than packaged foods.

The rich don't complain because they hardly notice any difference because they have unearned income coming in at record levels too. Only working men and women can turn it around by fighting back with their consumer choices.