Americano Media wants to be the Spanish-language Fox News. Here's what you need to know about it.

Americano Media has its sights set on bringing centrist Latinos to the right ahead of 2024. These are the hosts the network has on the job.

https://www.mediamatters.org/spanish-language-media/americano-media-wants-be-spanish-language-fox-news-heres-what-you-need-know



Since Americano Media’s inception, the network has provided right-wing radio programming for Spanish-speaking audiences with notable hosts who reliably spread misinformation and extremism. This includes right-wing narratives disparaging immigrants, undermining the results of Democratic elections, attacking the LGBTQ community, and spreading conspiracy theories – including the deeply racist Great Replacement theory, which posits that white people and “legacy Americans” are being deliberately replaced through mass migration from non-white countries.

According to a January 23 report from Politico, the conservative network has a plan to reach centrist Latinos, which includes a $20 million marketing campaign, expansion to 25 radio stations, streaming content, and the creation of a digital news website and app. Politico’s Natalie Allison also reports that Americano has “spent several million dollars building studios to launch new television programs, with plans underway to be on cable in every major battleground state ahead of the 2024 election, and in Puerto Rico in the coming weeks.”

In addition to Americano Media’s investments in marketing and developing content, the network also utilizes social media platforms including Twitter, YouTube, Instagram, TikTok, and Facebook. Notably, Americano Media’s Twitter gained a large bump in followers after interviewing former President Donald Trump, from 12,000 followers in late October 2022, when the interview aired, to over 68,000 in January.

Three of Americano Media’s most notable right-wing pundits are hosts Dania Alexandrino, Freddy Silva, and Jesús Márquez, whose shows consist of grandstanding monologues decrying Democrats and the Biden administration while also sticking close to narratives spun by English language right-wing media. These hosts have consistently peddled anti-LGBTQ, anti-immigrant, anti-choice, and election denial rhetoric to Americano’s growing audience, and are poised to gain influence as the network’s multimillion-dollar expansion project takes effect.

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