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Mon Feb 22, 2021, 11:24 PM

Cherokee Nation asks Jeep to 'retire' name of SUV

The Cherokee Nation said Monday it has asked for its tribal name to be removed as a nameplate from Jeep sport utility vehicles and called for a dialogue with the automaker on "cultural appropriateness."

The Native American group's principal chief Chuck Hoskin Jr asked Jeep's parent firm Stellantis "he does not condone" the use of the name Cherokee on the vehicles, according to a statement.

Hoskin made the comments last month in response to an inquiry from Car & Driver and subsequently held a Zoom call with representatives of the automaker who had contacted him, the group said.

"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Hoskin said in his initial statement.

"I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.

"The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."

https://www.france24.com/en/live-news/20210223-cherokee-nation-asks-jeep-to-retire-name-of-suv

32 replies, 1516 views

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Arrow 32 replies Author Time Post
Reply Cherokee Nation asks Jeep to 'retire' name of SUV (Original post)
Klaralven Feb 22 OP
SunSeeker Feb 22 #1
Polybius Feb 22 #4
SunSeeker Feb 22 #6
Polybius Feb 23 #10
SunSeeker Feb 23 #12
William Seger Feb 23 #17
hlthe2b Feb 23 #23
Roisin Ni Fiachra Feb 23 #32
True Dough Feb 22 #5
Celerity Feb 22 #7
SunSeeker Feb 23 #9
Celerity Feb 23 #11
USALiberal Feb 23 #26
SlogginThroughIt Feb 23 #28
Hugh_Lebowski Feb 22 #2
GP6971 Feb 22 #3
dflprincess Feb 23 #8
wnylib Feb 23 #14
Gore1FL Feb 23 #13
rickyhall Feb 23 #15
rickyhall Feb 23 #16
Captain Zero Feb 23 #18
JustABozoOnThisBus Feb 23 #20
Klaralven Feb 23 #21
Voltaire2 Feb 23 #22
Buns_of_Fire Feb 23 #24
Post removed Feb 23 #19
Sneederbunk Feb 23 #25
WhiskeyGrinder Feb 23 #29
WhiskeyGrinder Feb 23 #27
BannonsLiver Feb 23 #30
BannonsLiver Feb 23 #31

Response to Klaralven (Original post)

Mon Feb 22, 2021, 11:31 PM

1. And it's a shitty SUV too, adding insult to injury. nt

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Response to SunSeeker (Reply #1)

Mon Feb 22, 2021, 11:36 PM

4. I love the Cherokee

Maybe I've been lucky, but it's been so much fun in the Summer and Winter for me.

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Response to Polybius (Reply #4)

Mon Feb 22, 2021, 11:47 PM

6. You've been lucky. Consumer Reports rates it with well below average reliability.

What year is yours?

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Response to SunSeeker (Reply #6)

Tue Feb 23, 2021, 12:05 AM

10. I's so very sorry, but I completely misread

I have the Jeep Wrangler. It's late and I had one too many!

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Response to Polybius (Reply #10)

Tue Feb 23, 2021, 12:12 AM

12. Cheers!

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Response to SunSeeker (Reply #6)

Tue Feb 23, 2021, 02:17 AM

17. Drove my '95 Cherokee for 20 years, sold it to my BIL for $1 and he's still driving it

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Response to Polybius (Reply #4)

Tue Feb 23, 2021, 07:00 AM

23. I had a similar kneejerk reaction, but now thinking back, my old Cherokee from way back was

ultimately a real pain for all the costly repairs I dealt with after the first few years. I'm sympathetic to Native Americans reclaiming their heritage and now, having time to pause, I'm doubly so.

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Response to Polybius (Reply #4)

Tue Feb 23, 2021, 01:03 PM

32. Mine is 35 yrs old, has 203,500 miles on it.

I've beat the holy heck out of it, in mountains and deserts, and it has never let me down, still has all the original running gear.

I love my Jeep, best vehicle ever.

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Response to SunSeeker (Reply #1)

Mon Feb 22, 2021, 11:37 PM

5. They have sold of ton of them

I've read quite a few complaints -- common considering the sales volume -- but my wife and I have only had one issue with our 2017 Cherokee. It needed the wiring and bezel replaced after the "service shifter" warning come on. That's a widespread problem and has been for years.

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Response to SunSeeker (Reply #1)

Mon Feb 22, 2021, 11:54 PM

7. Porsche Cayenne FTW

We love ours and will likely trade it in for the new 2023 model in 2022.






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Response to Celerity (Reply #7)

Tue Feb 23, 2021, 12:01 AM

9. Yep. Consumer Reports rates the 2019 model with well above average reliability.

And depending on the engine you get, they're a thrill to drive...if you've got $100k laying around.

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Response to SunSeeker (Reply #9)

Tue Feb 23, 2021, 12:08 AM

11. It will likely be the last non all-electric auto we buy. It will be an E-hybrid model for sure. nt

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Response to SunSeeker (Reply #1)

Tue Feb 23, 2021, 11:27 AM

26. Lol, ok! Nt

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Response to SunSeeker (Reply #1)

Tue Feb 23, 2021, 11:28 AM

28. Not in my experience.

 

I have known several people very loyal to that model who all consistently have had them for years. You can find many of these vehicles still on the road long after when I would consider replacing.

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Response to Klaralven (Original post)

Mon Feb 22, 2021, 11:34 PM

2. I wonder if the Apache know that the most popular web server application in the world

With over a 44% marketshare ... is called Apache.

It's free/open-source though, so perhaps they'd not take as much offense when nobody is actually profiting.

I'd be very surprised if DU isn't served on Apache.
This is the DU member formerly known as mr_lebowski.

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Response to Hugh_Lebowski (Reply #2)

Mon Feb 22, 2021, 11:36 PM

3. And most Army

helicopters are named after Native American tribes.

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Response to GP6971 (Reply #3)

Tue Feb 23, 2021, 12:00 AM

8. During WWII my dad's bomber group was called

The Air Apaches. It also had a very stereotypical logo (but at least not cartoonish).

I doubt there were many Native Americans in the group, if any.

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Response to GP6971 (Reply #3)

Tue Feb 23, 2021, 01:09 AM

14. There's also the Winnebago RV.

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Response to Klaralven (Original post)

Tue Feb 23, 2021, 01:04 AM

13. My ex wife had a Grand Cherokee she bought used.

Her reasons were dubious. She couldn't afford it. Ultimately I paid for it.

I called it her 20 Grand Cherokee.

Maybe I a bitter but fuck that model.

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Response to Klaralven (Original post)

Tue Feb 23, 2021, 01:29 AM

15. A boss I had back in the 70s had a Cherokee twin-engine airplane, I forget the manufacture.

Jeep used to sell a Comanche, too.

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Response to rickyhall (Reply #15)

Tue Feb 23, 2021, 01:34 AM

16. Sorry, it was a Piper Comanche twin, the Cherokee was the single engine Piper.

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Response to Klaralven (Original post)

Tue Feb 23, 2021, 02:26 AM

18. ok, what would be a good name to replace it?

Jeep followed by something tough and rugged. This is an SUV. Starts with a J.

The Jeep J----------

I got nothing.

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Response to Captain Zero (Reply #18)

Tue Feb 23, 2021, 05:47 AM

20. The Jeep JustAnSUV?

I dunno, the name just occurred to me.

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Response to Captain Zero (Reply #18)

Tue Feb 23, 2021, 06:25 AM

21. Jeep Jeronimo?

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Response to Captain Zero (Reply #18)

Tue Feb 23, 2021, 06:31 AM

22. Junker.

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Response to Captain Zero (Reply #18)

Tue Feb 23, 2021, 07:15 AM

24. The Jeep Juggernaut!

It'll need a few design changes to go with the new name.



https://en.wikipedia.org/wiki/Juggernaut

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Response to Klaralven (Original post)


Response to Klaralven (Original post)

Tue Feb 23, 2021, 11:26 AM

25. It's about time. Cherokees owned black slaves.

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Response to Sneederbunk (Reply #25)

Tue Feb 23, 2021, 11:31 AM

29. Interestingly, the Cherokee Nation Supreme Court just removed blood references in its constitution

and stated unequivocally that descendants of Freedmen are citizens of the sovereign Cherokee Nation. Huge step.

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Response to Klaralven (Original post)

Tue Feb 23, 2021, 11:27 AM

27. Bought this model last year and remarked this would probably be one of the last years that it

carries the name.

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