Cherokee Nation asks Jeep to 'retire' name of SUV

The Cherokee Nation said Monday it has asked for its tribal name to be removed as a nameplate from Jeep sport utility vehicles and called for a dialogue with the automaker on "cultural appropriateness."

The Native American group's principal chief Chuck Hoskin Jr asked Jeep's parent firm Stellantis "he does not condone" the use of the name Cherokee on the vehicles, according to a statement.

Hoskin made the comments last month in response to an inquiry from Car & Driver and subsequently held a Zoom call with representatives of the automaker who had contacted him, the group said.

"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Hoskin said in his initial statement.

"I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.

"The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."

https://www.france24.com/en/live-news/20210223-cherokee-nation-asks-jeep-to-retire-name-of-suv

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32 replies	Author	Time	Post
Cherokee Nation asks Jeep to 'retire' name of SUV (Original post)	Klaralven	Feb 22	OP
And it's a shitty SUV too, adding insult to injury. nt	SunSeeker	Feb 22	#1
I love the Cherokee	Polybius	Feb 22	#4
You've been lucky. Consumer Reports rates it with well below average reliability.	SunSeeker	Feb 22	#6
I's so very sorry, but I completely misread	Polybius	Feb 23	#10
Cheers!	SunSeeker	Feb 23	#12
Drove my '95 Cherokee for 20 years, sold it to my BIL for $1 and he's still driving it	William Seger	Feb 23	#17
I had a similar kneejerk reaction, but now thinking back, my old Cherokee from way back was	hlthe2b	Feb 23	#23
Mine is 35 yrs old, has 203,500 miles on it.	Roisin Ni Fiachra	Feb 23	#32
They have sold of ton of them	True Dough	Feb 22	#5
Porsche Cayenne FTW	Celerity	Feb 22	#7
Yep. Consumer Reports rates the 2019 model with well above average reliability.	SunSeeker	Feb 23	#9
It will likely be the last non all-electric auto we buy. It will be an E-hybrid model for sure. nt	Celerity	Feb 23	#11
Lol, ok! Nt	USALiberal	Feb 23	#26
Not in my experience.	SlogginThroughIt	Feb 23	#28
I wonder if the Apache know that the most popular web server application in the world	Hugh_Lebowski	Feb 22	#2
And most Army	GP6971	Feb 22	#3
During WWII my dad's bomber group was called	dflprincess	Feb 23	#8
There's also the Winnebago RV.	wnylib	Feb 23	#14
My ex wife had a Grand Cherokee she bought used.	Gore1FL	Feb 23	#13
A boss I had back in the 70s had a Cherokee twin-engine airplane, I forget the manufacture.	rickyhall	Feb 23	#15
Sorry, it was a Piper Comanche twin, the Cherokee was the single engine Piper.	rickyhall	Feb 23	#16
ok, what would be a good name to replace it?	Captain Zero	Feb 23	#18
The Jeep JustAnSUV?	JustABozoOnThisBus	Feb 23	#20
Jeep Jeronimo?	Klaralven	Feb 23	#21
Junker.	Voltaire2	Feb 23	#22
The Jeep Juggernaut!	Buns_of_Fire	Feb 23	#24
Post removed	Post removed	Feb 23	#19
It's about time. Cherokees owned black slaves.	Sneederbunk	Feb 23	#25
Interestingly, the Cherokee Nation Supreme Court just removed blood references in its constitution	WhiskeyGrinder	Feb 23	#29
Bought this model last year and remarked this would probably be one of the last years that it	WhiskeyGrinder	Feb 23	#27
This message was self-deleted by its author	BannonsLiver	Feb 23	#30
This message was self-deleted by its author	BannonsLiver	Feb 23	#31

Response to Klaralven (Original post)

Mon Feb 22, 2021, 11:31 PM

SunSeeker (44,158 posts)

Cherokee Nation asks Jeep to 'retire' name of SUV

1. And it's a shitty SUV too, adding insult to injury. nt

4. I love the Cherokee

6. You've been lucky. Consumer Reports rates it with well below average reliability.

10. I's so very sorry, but I completely misread

12. Cheers!

17. Drove my '95 Cherokee for 20 years, sold it to my BIL for $1 and he's still driving it

23. I had a similar kneejerk reaction, but now thinking back, my old Cherokee from way back was

32. Mine is 35 yrs old, has 203,500 miles on it.

5. They have sold of ton of them

7. Porsche Cayenne FTW

9. Yep. Consumer Reports rates the 2019 model with well above average reliability.

11. It will likely be the last non all-electric auto we buy. It will be an E-hybrid model for sure. nt

26. Lol, ok! Nt

28. Not in my experience.

2. I wonder if the Apache know that the most popular web server application in the world

3. And most Army

8. During WWII my dad's bomber group was called

14. There's also the Winnebago RV.

13. My ex wife had a Grand Cherokee she bought used.

15. A boss I had back in the 70s had a Cherokee twin-engine airplane, I forget the manufacture.

16. Sorry, it was a Piper Comanche twin, the Cherokee was the single engine Piper.

18. ok, what would be a good name to replace it?

20. The Jeep JustAnSUV?

21. Jeep Jeronimo?

22. Junker.

24. The Jeep Juggernaut!

25. It's about time. Cherokees owned black slaves.

29. Interestingly, the Cherokee Nation Supreme Court just removed blood references in its constitution

27. Bought this model last year and remarked this would probably be one of the last years that it