Jill Biden is hitting the ground running -- in all directions

(CNN)As far as Jill Biden is concerned, there isn't necessarily going to be one "first lady platform," or even two or three. A month into the job, and Biden has heaped a lot on her agenda, unsure at the moment exactly how it will unfold, only that it will "naturally evolve," she has told her staff.

Unlike her predecessor Melania Trump, Biden has packed a calendar-full of events, appearances (most virtual) and interviews, aggressively pursuing policy passion projects, and maintaining her schedule as a teacher at a northern Virginia community college.

There will be areas of focus for Biden, but a branded campaign, a la "Let's Move!" or "Be Best," isn't on her radar for now, according to two White House officials. They said the first lady is not concerned about having a catchy handle, or, not having one.

She has indicated military families, cancer research, free community college and education in general are where she wants to continue her work as first lady, but which noses ahead of the pack isn't of as much concern. Biden, several people who know her well tell CNN, has for decades often juggled several important initiatives and jobs and tasks -- the question now is, with the added responsibilities that come with the White House, can she succeed?


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