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Thu Jan 14, 2021, 11:15 AM

Dopamine rushes and making losers feel like winners: How Facebook incubated the insurrection

A disturbing analysis of three people whose social media presence grew exponentially when they started riding the Stop the Steal wave:

...Ms. Hayden, Mr. McGee and Mr. Panayides shared an entrepreneurial streak. They expressed a desire for connection with others and sought to achieve it online. But their attempts at conventional influencing (via modeling, reality television, running a small business and sharing motivational content) brought only modest attention.

It wasn’t until they tapped into an ecosystem charged by hyperpartisan politics that they were able to access the levels of engagement they desired. In each case, these newfound influencers recognized the opportunity and had the digital savvy to siphon off a portion of the attention and outrage generated by the news cycle for themselves. Quickly, they seized on hashtags and refined their messages, occasionally posting the same thing numerous times — testing their language to see what would take off. Most realized that the same post on a personal page generated only scant attention compared with the likes, shares and comments it could get on a group page.

Facebook groups for like-minded people are where lies begin to snowball, building momentum, gaining backers and becoming lore. Organizers refine their messages and titillate followers with far-fetched predictions and analysis, often recasting Mr. Trump’s loss as part of a master plan to get re-elected.

They’re also a way to bring together disparate conspiracy factions into a larger movement. Not long after his group took off, on May 6, Mr. Panayides laid out what was, essentially, his growth strategy to his followers. “This is not a group for socialising,” he said. “I don’t care if you’re a 5G person, you come from QAnon, you’re a mad super believer in all this stuff that’s happening, or you’re just new to the group, you’ve just had your eyes open, you have to understand, we’re a mixed bag.”

Much more at https://www.nytimes.com/2021/01/14/opinion/facebook-far-right.html

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Reply Dopamine rushes and making losers feel like winners: How Facebook incubated the insurrection (Original post)
BeyondGeography Jan 14 OP
underpants Jan 14 #1
BusyBeingBest Jan 14 #2
BeyondGeography Jan 14 #3
BusyBeingBest Jan 14 #4

Response to BeyondGeography (Original post)

Thu Jan 14, 2021, 11:21 AM

1. 👀

Marking to read later

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Response to BeyondGeography (Original post)

Thu Jan 14, 2021, 11:29 AM

2. So much of the insurrection was just

these idiots wanting a selfie or video of themselves breaking in to the building--desperate for social media attention. Pathetic fools mixed in with crazy, violent, predatory fools.

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Response to BusyBeingBest (Reply #2)

Thu Jan 14, 2021, 11:38 AM

3. Which makes them so easy to ID

We live in truly mad times. People’s brains are being poisoned by a new toy, just like toxic substances got an early jump on us when they first proliferated. The Internet is going to need its own EPA someday.

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Response to BeyondGeography (Reply #3)

Thu Jan 14, 2021, 11:46 AM

4. Yes. What motivates a lot of people's behavior now is very different from pre-internet

and pre-smart-phone times--having a camera in your hand, and access to an audience, however small, to make yourself feel important.

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