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Mon Dec 7, 2020, 07:44 AM

IKEA turns the page: drops iconic catalogue after 70 years

STOCKHOLM (Reuters) - Budget furniture giant IKEA has decided to discontinue its catalogue, one of the world’s biggest annual publications, as shoppers move online, it said on Monday.

The 70-year old publication reached a peak in 2016 when more than 200 million copies were distributed to households and IKEA stores in more than 50 markets.

Its very first edition, featuring the MK Wing Chair, totalled 285,000 copies and was distributed in southern Sweden, while the last one, from this year, has an edition of 40 million.

The move is part of IKEA’s push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. In the 12 months to end-August, IKEA’s online sales jumped 45%..

https://www.reuters.com/article/ikea-catalogue/ikea-turns-the-page-drops-iconic-catalogue-after-70-years-idUSKBN28H1D2

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Reply IKEA turns the page: drops iconic catalogue after 70 years (Original post)
Klaralven Dec 7 OP
PirateRo Dec 7 #1
Happy Hoosier Dec 7 #2
DURHAM D Dec 7 #3

Response to Klaralven (Original post)

Mon Dec 7, 2020, 08:52 AM

1. With or without the catalog

The furnitures still junk. I still remember how the Hermès bookcase collapsed three weeks after putting it together. I’ll never but anything from them again.

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Response to PirateRo (Reply #1)

Mon Dec 7, 2020, 09:01 AM

2. On the other hand...

I have some Ikea bookcases that are nearly 30 years old. It is budget furniture, but mine has held up reasonably well.

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Response to Happy Hoosier (Reply #2)

Mon Dec 7, 2020, 11:16 AM

3. Same here.

Also, just counted and I currently have 13 lamps and six cabinet lights from IKEA.

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