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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsIKEA turns the page: drops iconic catalogue after 70 years
STOCKHOLM (Reuters) - Budget furniture giant IKEA has decided to discontinue its catalogue, one of the worlds biggest annual publications, as shoppers move online, it said on Monday.
The 70-year old publication reached a peak in 2016 when more than 200 million copies were distributed to households and IKEA stores in more than 50 markets.
Its very first edition, featuring the MK Wing Chair, totalled 285,000 copies and was distributed in southern Sweden, while the last one, from this year, has an edition of 40 million.
The move is part of IKEAs push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. In the 12 months to end-August, IKEAs online sales jumped 45%..
https://www.reuters.com/article/ikea-catalogue/ikea-turns-the-page-drops-iconic-catalogue-after-70-years-idUSKBN28H1D2
PirateRo
(933 posts)The furnitures still junk. I still remember how the Hermès bookcase collapsed three weeks after putting it together. Ill never but anything from them again.
Happy Hoosier
(7,068 posts)I have some Ikea bookcases that are nearly 30 years old. It is budget furniture, but mine has held up reasonably well.
DURHAM D
(32,595 posts)Also, just counted and I currently have 13 lamps and six cabinet lights from IKEA.