Phonebanking for dummies version 2.0
Actually there are no dummies here but I hope I got your attention. This might be the most important thing you read in the next 30 seconds. Seriously though I posted a piece on calling in to Georgia from Michigan a few days ago. Lots of questions and someone asked if I could do a seminar. I've done it for over 20 years 17 weeks in Michigan this time around and now in Ga. just asked for all links everyday so I can just jump on when I'm available. By the way I was in the Insurance and financial services business so you get good on a phone or starve.
One question I was asked, was there a script? The answer is yes but. Most adults don't want to be read to I can tell when someone is following a script I want something personal. In this instance there really are only three questions that are pertinent anyway. Do you support John? Do you support Raphael? Do you have a plan to vote? I also tell them I am calling from Michigan. I believe it lets them know I think this is important.
Tailor your pitch the screens will tell you age and sex. In most cases what works on us seniors might not be best approach to a gen. Xer. Once they start talking shut up and listen, they will tell you what is important to them. In this instance the health of portfolios over people really hits home.
Be prepared for anything. In this cycle in Mi. I got a mom who grabbed the phone because she was waiting to hear from a doctor because her son was dying of Covid without her. Obviously we didn't talk politics we just talked I was glad it was me who got her number. Also had a man who had lost his female partner of 30 years. When I asked if she was there he answered she was out. I segued into his leanings as we talked, he told me she wasn't out she had died. He needed someone to talk to and at that moment that was me. Be prepared to be a cheerleader sometimes that is what's needed if they are on our side but are overwhelmed.
It can be soul sucking to get no answers but it is a numbers game. In Georgia I found moving to late shift was most productive. Let a good call motivate you and use it to tell someone what their neighbor just told you. The best answer I got in this whole cycle was one word from a 70 year old woman. When I asked what was important to her she said honesty. The answer was so stunning and simple it gave me pause.
Study your script but only use the part that you think is useful and hit's you. These are my experiences. Your mileage may vary.
I would only add one tiny thing from all my time doing this. Smile. People do hear that in your voice and usually respond well to that.
Other than that you are spot on. Thanks!