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The Lincoln Project: Men (Sam Elliott again!) (Original Post) catbyte Oct 2020 OP
Great ad Gothmog Oct 2020 #1
repubs hate those on our side DownriverDem Oct 2020 #44
Go ahead, all you toxic assholes. BKDem Oct 2020 #2
I have no doubt that we'll hear from at least ONE. NurseJackie Oct 2020 #14
I can be a toxic asshole at times (according to my wife).... but that's a great ad groundloop Oct 2020 #42
Another great one. Nt mcar Oct 2020 #3
Great! Rec. Newest Reality Oct 2020 #4
Damn..... that's good. Happy Hoosier Oct 2020 #5
To me, that's the best yet from the Lincoln Project. grobertj Oct 2020 #6
No kidding. Their ad campaign is a masterclass on how to craft an effective message. I'm glad catbyte Oct 2020 #7
I worry for the day when they are not. Statistical Oct 2020 #12
One thing Rick Wilson has said DownriverDem Oct 2020 #46
Okay, crying now (again). Powerful. n/t livetohike Oct 2020 #8
Yep. Choked up too, right there with ya. calimary Oct 2020 #18
Not Me. Nope... COL Mustard Oct 2020 #33
Yep--Needs a warning about leaking eyes! n/t mtngirl47 Oct 2020 #49
K & R...nt Wounded Bear Oct 2020 #9
Very good ad! Thanks! eom LittleGirl Oct 2020 #10
Very laid back ad. CaptYossarian Oct 2020 #11
Awesome research is going into these latest ads Auggie Oct 2020 #13
If there's ever an award show for political ads, The Lincoln Project would sweep them all! George II Oct 2020 #15
Absolutely great ad gademocrat7 Oct 2020 #16
These Folks Are Awesome colsohlibgal Oct 2020 #17
Very good ad, and I understand its messaging. But the sexism bothers me. As though niyad Oct 2020 #19
I see your point, but I think it's targeted at the white men without a college degree who are still catbyte Oct 2020 #22
On second thought, that was my impression as to whom it was directed. maddiemom Oct 2020 #57
U.S.men of all the races voted for Trump in much higher numbers whathehell Oct 2020 #74
It's targeting ALL men since they favored Trump in 2016. SMC22307 Oct 2020 #85
It targets magats who may see themselves in it (a lil bit). Lock him up. Oct 2020 #24
Sigh BannonsLiver Oct 2020 #30
It's targeted, especially at those who may have voted for Trump last time muriel_volestrangler Oct 2020 #38
I agree. Delmette2.0 Oct 2020 #54
niyad..... Upthevibe Oct 2020 #61
It isn't sexist if the ad is targeted to the men who voted for the Orange One in 2016 ms liberty Oct 2020 #70
You apparently missed the part where I said it was a great ad. The group it is aimed at is niyad Oct 2020 #71
Yes, they are very much that. My apologies, I must have misread your post! ms liberty Oct 2020 #72
Not a problem. niyad Oct 2020 #73
The ad is meant for men who voted for trump in '16 redwitch Oct 2020 #81
Unreal, sexism lurking in every corner. SMC22307 Oct 2020 #82
Nice way to miss the point. niyad Oct 2020 #84
Whut? That, as a woman, I don't feel discriminated against... SMC22307 Oct 2020 #86
That's its genius. I didn't have the same emotional response Squinch Oct 2020 #92
Of course. The ad is aimed at conservative men who voted for Trump in 2016. yardwork Oct 2020 #93
Thank you so much! niyad Oct 2020 #94
It's actually a huge concern that this is our most cherished American myth. yardwork Oct 2020 #95
Exactly so. niyad Oct 2020 #96
This house is so damn dusty!!! nt usedtobedemgurl Oct 2020 #20
KnR Sherman A1 Oct 2020 #21
Thay are saving their best stuff for last Johnny2X2X Oct 2020 #23
Another really good one. NoRoadUntravelled Oct 2020 #25
Outstanding. I really like Sam Elliot. He was great in Tombstone. PatrickforO Oct 2020 #26
And he's also Smoky Bear! Staph Oct 2020 #53
Very moving ad PatSeg Oct 2020 #27
I have had a crush on Sam Elliot for over forty years.. Peacetrain Oct 2020 #28
Damn. MontanaMama Oct 2020 #29
Great great ad!! Thekaspervote Oct 2020 #31
Best yet. n/t Paper Roses Oct 2020 #32
Grew up without a Dad. This is very moving. Faygo Kid Oct 2020 #34
Ditto Cosmocat Oct 2020 #50
My favorite Sam Elliott scene - video Alhena Oct 2020 #35
An enthusiastic +1. Faygo Kid Oct 2020 #59
Emotion is what wins people over .. not logic of policies Le Roi de Pot Oct 2020 #36
Spectacular! AwakeAtLast Oct 2020 #37
hic hic...i had tears in my eyes, not because of Biden onetexan Oct 2020 #39
onetexan.... Upthevibe Oct 2020 #62
Big Lebowski LOL onetexan Oct 2020 #64
Targeting the one group Trump seems to be holding onto - this ad is perfection. Native Oct 2020 #40
Hero Traildogbob Oct 2020 #41
Admitting a mistake is SO difficult for some people... liberalla Oct 2020 #43
It really is difficult TexasBushwhacker Oct 2020 #55
Dads Mollyann Oct 2020 #45
Out. Of. The. Park. Raster Oct 2020 #47
Given that white men so overwhelmingly voted for Trump PoindexterOglethorpe Oct 2020 #48
Sadly. farmers still support him question everything Oct 2020 #51
Arrgh. So they are fine with "socialism" just as long as it benefits them, right? catbyte Oct 2020 #58
Maybe not some Pennsylvania farmers... and we desperately need Pennsyvlania. SMC22307 Oct 2020 #87
It is an excellent ad. BobTheSubgenius Oct 2020 #52
Great ad madeup64 Oct 2020 #56
catbyte.... Upthevibe Oct 2020 #60
Wonderful--always liked this song too. BusyBeingBest Oct 2020 #63
Wow. Pepsidog Oct 2020 #65
Once again, when Sam Elliott is doing the voiceover, it's a winner ad. Hassler Oct 2020 #66
They captured my father's character perfectly FuzzyRabbit Oct 2020 #67
Outstanding ad. I love it that we have Sam Elliott. (nt) Paladin Oct 2020 #68
good stuff fishwax Oct 2020 #69
F'in A. Great ad JDC Oct 2020 #75
I did vote for Joe, and for Kamala. warmfeet Oct 2020 #76
Man, that got to me nuxvomica Oct 2020 #77
BABY RIGHT ON! luvallpeeps Oct 2020 #78
That needed a Hanky Alert! SunSeeker Oct 2020 #79
That's profound. lunatica Oct 2020 #80
That was kickass ornotna Oct 2020 #83
That brought goosebumps! Wow, Sam Elliott. You seriously rock. n/t CaliforniaPeggy Oct 2020 #88
I have something in my eye. geardaddy Oct 2020 #89
Sam Elliot is great at this stuff, and the writing is not bad either! BootinUp Oct 2020 #90
I sobbed for 5 minutes. Silver Gaia Oct 2020 #91
I'm not crying, YOU'RE crying (and other assorted bs) - nt better Oct 2020 #97
Oh my god that's OUTSTANDING. Maru Kitteh Oct 2020 #98

grobertj

(187 posts)
6. To me, that's the best yet from the Lincoln Project.
Thu Oct 22, 2020, 09:49 AM
Oct 2020

When this is all over, the Dems need to hire the folks responsible for these ads.

catbyte

(34,315 posts)
7. No kidding. Their ad campaign is a masterclass on how to craft an effective message. I'm glad
Thu Oct 22, 2020, 09:52 AM
Oct 2020

they're on our side.

Statistical

(19,264 posts)
12. I worry for the day when they are not.
Thu Oct 22, 2020, 10:12 AM
Oct 2020

TLP does create some amazing ads. Usually I tune out of most political ads even Democratic ads. They are frankly boring and cookie cutter. TLP makes some good ads, ads that are easy to go viral.

I hope someone in some left leaning agency someone is taking good notes.

calimary

(81,053 posts)
18. Yep. Choked up too, right there with ya.
Thu Oct 22, 2020, 10:31 AM
Oct 2020

Glad these Lincoln Project folks are on our side.











For now.

CaptYossarian

(6,448 posts)
11. Very laid back ad.
Thu Oct 22, 2020, 10:08 AM
Oct 2020

The in-your-face stuff doesn't always work. This is highly effective and they found the right actor.

Auggie

(31,125 posts)
13. Awesome research is going into these latest ads
Thu Oct 22, 2020, 10:13 AM
Oct 2020

Madison Avenue, even at its all-time best, couldn’t do better. Outstanding spot.

niyad

(112,974 posts)
19. Very good ad, and I understand its messaging. But the sexism bothers me. As though
Thu Oct 22, 2020, 10:31 AM
Oct 2020

courage, honour, doing the right thing, owning up to mistakes, are strictly masculine traits.

catbyte

(34,315 posts)
22. I see your point, but I think it's targeted at the white men without a college degree who are still
Thu Oct 22, 2020, 10:38 AM
Oct 2020

sticking with trump. We women are onto him at record levels; men, not so much as they should. Shame them into thinking.

maddiemom

(5,106 posts)
57. On second thought, that was my impression as to whom it was directed.
Thu Oct 22, 2020, 01:58 PM
Oct 2020

At first I thought "kinda sexist," but then again, since it's Sam Elliot, all is forgiven. Over all, it's a great ad!

whathehell

(29,023 posts)
74. U.S.men of all the races voted for Trump in much higher numbers
Thu Oct 22, 2020, 07:07 PM
Oct 2020

than their female counterparts, so I'd say it was targeting all of them.

Post election surveys showed 13 % of Black men and 38 % of Hispanic males voted for Trump in 2016.

SMC22307

(8,090 posts)
85. It's targeting ALL men since they favored Trump in 2016.
Thu Oct 22, 2020, 11:53 PM
Oct 2020

Maybe this ad will get some of them thinking -- at least the undecideds. Who knows what motivates people, but the Lincoln Project isn't leaving any stones unturned.

Lock him up.

(6,913 posts)
24. It targets magats who may see themselves in it (a lil bit).
Thu Oct 22, 2020, 10:39 AM
Oct 2020

Democratic women voters don't need to be reminded those values.

muriel_volestrangler

(101,258 posts)
38. It's targeted, especially at those who may have voted for Trump last time
Thu Oct 22, 2020, 11:57 AM
Oct 2020

which was more men than women. They've also had ads targeted more at women (you could say this is at parents, but I think it's also partly "Trump is saying these things about you" ): https://lincolnproject.us/video/mirror/

Upthevibe

(8,000 posts)
61. niyad.....
Thu Oct 22, 2020, 02:36 PM
Oct 2020

I politely disagree. In fact, that's what makes it so perfect....it's completely targeted, by design, toward the macho men types....Riding the horses, fishing with your son, and many other scenes.

TLP put an ad out recently targeted towards woman regarding their daughters...

I think they're spot on....

ms liberty

(8,545 posts)
70. It isn't sexist if the ad is targeted to the men who voted for the Orange One in 2016
Thu Oct 22, 2020, 05:34 PM
Oct 2020

Which is what I understood it to be after listening and watching it. This ad was squarely aimed at men who voted R in 2016. It was all right there in the script.

niyad

(112,974 posts)
71. You apparently missed the part where I said it was a great ad. The group it is aimed at is
Thu Oct 22, 2020, 06:01 PM
Oct 2020

appallingly sexist and misogynistic.

redwitch

(14,938 posts)
81. The ad is meant for men who voted for trump in '16
Thu Oct 22, 2020, 11:39 PM
Oct 2020

And the ones who can be persuaded to not do it in ‘20.

SMC22307

(8,090 posts)
82. Unreal, sexism lurking in every corner.
Thu Oct 22, 2020, 11:44 PM
Oct 2020

The ad isn't suggesting that at all. It's specifically targeting men - the voting bloc that favors Trump over Biden. Women aren't being attacked, slighted, whatever.

SMC22307

(8,090 posts)
86. Whut? That, as a woman, I don't feel discriminated against...
Thu Oct 22, 2020, 11:57 PM
Oct 2020

or made to feel inferior by that ad? The ad is in no way, shape, or form suggesting that the positive traits you laid out above are masculine only.

Squinch

(50,897 posts)
92. That's its genius. I didn't have the same emotional response
Fri Oct 23, 2020, 06:21 AM
Oct 2020

as many others in the thread (despite the fact that I was blessed with a wonderful dad.)

But I do get great and sly satisfaction from its perfect pitch at the men who think they are the guardians of American virtues but who nevertheless voted for a racist, sexist imbecile.

The ad is manipulation, but it is perfect manipulation to appeal to that guy.

Genius.

yardwork

(61,531 posts)
93. Of course. The ad is aimed at conservative men who voted for Trump in 2016.
Fri Oct 23, 2020, 08:56 AM
Oct 2020

This ad is intended for people who believe in patriarchal myths. The message resonates with millions of Americans who usually vote Republican because of those myths. These are the people who voted for Trump because they thought he embodied those myths.

It's a brilliant ad because it speaks directly to what motivates that set of voters.

It's also a very illuminating window into the beliefs of the leaders of the Lincoln Project. These life-long Republican White men supported Trump because he sold himself to them as the embodiment of that patriarchal myth. They're upset that he turned out to be a con. But there's no indication that they are questioning the mythology itself.

yardwork

(61,531 posts)
95. It's actually a huge concern that this is our most cherished American myth.
Fri Oct 23, 2020, 09:07 AM
Oct 2020

We sound un-American when we question the myths underlying this tear-inducing ad. Even I teared up. But these are myths, and they serve us poorly in so many ways.

PatrickforO

(14,556 posts)
26. Outstanding. I really like Sam Elliot. He was great in Tombstone.
Thu Oct 22, 2020, 10:44 AM
Oct 2020

And We Were Soldiers. And a number of other things.

But most recently, I remember "Guts, Glory, RAM."

He's an icon, and from all reports is actually a really decent guy.

Peacetrain

(22,870 posts)
28. I have had a crush on Sam Elliot for over forty years..
Thu Oct 22, 2020, 11:03 AM
Oct 2020

I love that voice, and craggy face.. I married a man who looks very much like him.. To be honest I married Mr Peacetrain before I got this never ending crush on Sam.. so guess its my crush on Mr Peacetrain that leads the way Such a great ad..

MontanaMama

(23,285 posts)
29. Damn.
Thu Oct 22, 2020, 11:05 AM
Oct 2020

What a good ad. The LP ads that target emotion are their best work, imho. Attack ads, while they are reportedly effective, wear thin for me.

 

Le Roi de Pot

(744 posts)
36. Emotion is what wins people over .. not logic of policies
Thu Oct 22, 2020, 11:44 AM
Oct 2020

Republicans know this so well ... We are too prefrontal cortex driven

onetexan

(13,018 posts)
39. hic hic...i had tears in my eyes, not because of Biden
Thu Oct 22, 2020, 12:00 PM
Oct 2020

but because of Sam Elliott's beautiful voice!!

Love that guy. So glad he did this ad for TLP.

Upthevibe

(8,000 posts)
62. onetexan....
Thu Oct 22, 2020, 02:44 PM
Oct 2020

Willie on Morning Joe said he'd enjoy listening to Sam Elliott read a phone book and I completely agree....

onetexan

(13,018 posts)
64. Big Lebowski LOL
Thu Oct 22, 2020, 03:10 PM
Oct 2020

Dude abides..sure 'nough Yes i do agree he can read anything & it w sound like good music to my ears. I love all his movies, esp'ly the westerns

Traildogbob

(8,670 posts)
41. Hero
Thu Oct 22, 2020, 12:05 PM
Oct 2020

By “Family of the Year” is one of my fav songs. This makes it better. Now every time I hear it on my list, I will think of those images, and think of hope and possibilities.
I will put this up against any Trump add with Macho Man and Trump dancing.
Check out “ Summer Girl” by Family of the Year also. Great band.

liberalla

(9,218 posts)
43. Admitting a mistake is SO difficult for some people...
Thu Oct 22, 2020, 12:07 PM
Oct 2020

Last edited Thu Oct 22, 2020, 12:51 PM - Edit history (1)

You have SO much invested in your belief, decision and action... and it's hard to admit you were wrong.

Then comes much revered, manly man Sam Elliott telling you it's OK to admit your mistake, and how you can fix it! Giving you permission to change your mind!

I think this ad is wonderful! And I think it will help shift some votes.

I love it!




TexasBushwhacker

(20,117 posts)
55. It really is difficult
Thu Oct 22, 2020, 01:04 PM
Oct 2020

Especially if you've been Republican all your life.

Especially if you are religious and your church worships Trump.

Mollyann

(108 posts)
45. Dads
Thu Oct 22, 2020, 12:14 PM
Oct 2020

This ad was very moving for me. It made me wish my dad had been a dad like Joe. The one I had had a character much like Trump's. I tried to raise my boys to be the total opposite of that and I was fortunate to have succeeded. All three have voted for Biden and the two with children are great fathers.

question everything

(47,409 posts)
51. Sadly. farmers still support him
Thu Oct 22, 2020, 12:38 PM
Oct 2020

About two months into the Trump presidency, Ron Prestage clutched a shovel and grinned at a photographer on an Iowa cornfield. He had $309 million riding on 160 acres near the town of Eagle Grove, the site of a future pork plant that would help his family’s company, Prestage Farms Inc., tap surging U.S. exports.

Just weeks after bulldozers began rolling, though, President Trump came within a pen stroke of upending Mr. Prestage’s plans, preparing to announce the termination of the North American Free Trade Agreement. Trade battles with Mexico, Canada and China that followed cut into pork-producer profits in a three-year roller-coaster ride that threatened the Prestage family’s biggest-ever investment.

Yet Mr. Prestage plans to vote for Mr. Trump as he did in 2016. He and many other farmers say they believe a Biden presidency would bring stricter environmental regulations and higher taxes, among other concerns. Many are in competitive Midwestern states that might tip the election.

A September poll by agricultural publication Farm Futures found 75% of farmers surveyed in July planned to vote for Mr. Trump, compared with 72.6% ahead of the 2016 election.

https://www.wsj.com/articles/farmers-election-trump-biden-trade-war-11602693377 (subscription)

BobTheSubgenius

(11,557 posts)
52. It is an excellent ad.
Thu Oct 22, 2020, 12:39 PM
Oct 2020

However, it's going to be REALLY hard to ever top the previous one. TLP's finest hour, and maybe the best political ad there's ever been.

Upthevibe

(8,000 posts)
60. catbyte....
Thu Oct 22, 2020, 02:28 PM
Oct 2020

Thank you for posting. I just saw this on twitter and am in tears. This is beautiful...Wow....Perfect message, perfect visuals, perfect music, and Sam Elliott...who's a level above perfection...

FuzzyRabbit

(1,967 posts)
67. They captured my father's character perfectly
Thu Oct 22, 2020, 05:09 PM
Oct 2020

other than the religious part. Dad did not go to church, but his integrity and goodness put most churchgoing people I know to shame. He was the most thoughtful and responsible person I ever knew. I try to live up to his example, but miss the mark sometimes.

Of course he wasn't perfect, but he more than made up for that with the good that he did.

warmfeet

(3,321 posts)
76. I did vote for Joe, and for Kamala.
Thu Oct 22, 2020, 07:20 PM
Oct 2020

I voted for Hillary in 2016.

Neither fortune nor torture would ever get me to vote for the current imbecile.

I appreciate the zeitgeist of the message, but it is directed at an entirely different audience than DU.

luvallpeeps

(935 posts)
78. BABY RIGHT ON!
Thu Oct 22, 2020, 10:42 PM
Oct 2020

Yes, I meant to yell. Byah! I'll have to add though, Sam Elliott could say he has shit between his toes, and it would sound excellent.

geardaddy

(24,926 posts)
89. I have something in my eye.
Fri Oct 23, 2020, 12:06 AM
Oct 2020

I miss my dad. He would be appalled at this shit show. My mom is 89 and hates Dingus Turd.

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