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Fri Oct 16, 2020, 09:48 AM

Tab, the iconic diet soda, will be gone by end of the year

USA Today

It's the end of an era.

TaB, the diet soda of choice for a generation of calorie counters will disappear by the end of the year, one of several drinks Coca-Cola is paring to focus on drinks with more popularity or potential.

"The objective is to drive impact and growth,'' Cath Coetzer, The Coca-Cola Company's global head of innovation and marketing operations said in a statement. "Itís about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.''

ZICO coconut water and Coca-Cola's Odwalla line of products will also be making an exit in the U.S.


The last saccharine-based soda if memory serves.

28 replies, 897 views

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Reply Tab, the iconic diet soda, will be gone by end of the year (Original post)
brooklynite Oct 16 OP
AkFemDem Oct 16 #1
CaptYossarian Oct 16 #12
genxlib Oct 16 #2
Buckeye_Democrat Oct 16 #6
left-of-center2012 Oct 16 #3
agingdem Oct 16 #4
Submariner Oct 16 #5
MoonchildCA Oct 16 #7
niyad Oct 16 #25
texasfiddler Oct 16 #8
idziak4ever1234 Oct 16 #9
David__77 Oct 16 #10
Aristus Oct 16 #11
Chipper Chat Oct 16 #13
jayfish Oct 16 #14
no_hypocrisy Oct 16 #15
brooklynite Oct 16 #16
no_hypocrisy Oct 16 #17
Cirque du So-What Oct 16 #18
Buckeye_Democrat Oct 16 #19
dv421 Oct 16 #20
Jimbo S Oct 16 #26
Yavin4 Oct 16 #21
Liberal In Texas Oct 16 #22
niyad Oct 16 #23
NurseJackie Oct 16 #24
TeamPooka Oct 16 #27
JenniferJuniper Oct 16 #28

Response to brooklynite (Original post)

Fri Oct 16, 2020, 09:54 AM

1. I honestly didn't know it was even still around!

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Response to AkFemDem (Reply #1)

Fri Oct 16, 2020, 10:14 AM

12. Neither did the writers of Back to the Future.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 09:54 AM

2. Good riddance

That stuff was awful. I think it only stuck around because some very small group of people preferred it.

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Response to genxlib (Reply #2)

Fri Oct 16, 2020, 10:01 AM

6. Agreed!

I haven't tried it since I was a kid in the late-70's, I think, but I might as well have put industrial waste in my mouth as far as I was concerned!

So "artificial" tasting!

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Response to brooklynite (Original post)


Response to left-of-center2012 (Reply #3)

Fri Oct 16, 2020, 09:59 AM

4. yes it was

the aftertaste was awful...

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:00 AM

5. Almost as disgusting tasting as the original Moxie

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:07 AM

7. I can only imagine it's "iconic,"

...because Marty made it so in Back to the Future. I donít remember anyone actually drinking that stuff.

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Response to MoonchildCA (Reply #7)

Fri Oct 16, 2020, 10:49 AM

25. I had a friend who drank vodka and tab. Shudder!!!!!!

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:10 AM

9. Thank you for that information!

I remember my grandpa drinking that when I was a kid. He used to give me a drink once in a while. I think I need to have one more drink before that nasty 1970's relic is gone for good.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:13 AM

10. "Tab! For beautiful people!"

The old commercials had a catchy song.

I worked with a guy who was a regular Tab drinker long after its peak popularity. I hope heís ok with this news!

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:14 AM

11. My sister used to drink it when we were kids in the '70's.

I tried it. It tasted like crankcase fluid.

I don't actually know what crankcase fluid tastes like, but since I imagine it tastes horrible, I'm going to compare it to Tab.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:16 AM

13. The last Tab I saw was in 1976.

a 17 y o girl was drinking a bottle of it at our high school rehearsal for The King And I

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:16 AM

14. "The objective is to drive impact and growth,''

You want to drive impact and growth? How about you stop selling your product for more than twice as much as the equivalent measure of gasoline?

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:18 AM

15. I attended college 1975-79 and I estimate every other student was drinking Tab.

It was so ubiquitous that it seemed that the school colors of pink and green were adapted to fuchsia to match the shade of pink on the Tab can.

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Response to no_hypocrisy (Reply #15)

Fri Oct 16, 2020, 10:23 AM

16. You weren't drinking JOLT?

"All the sugar; twice the caffeine"?

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Response to brooklynite (Reply #16)

Fri Oct 16, 2020, 10:24 AM

17. I stuck to the water fountains in the dorm hall.

Both Tab and Jolt were revolting.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:27 AM

18. Not a fan of the taste

I did, however, like the interesting texture of the glass bottle.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:27 AM

19. Most people don't taste bitter/metal from saccharin...

... apparently!

I'd certainly describe it as metallic-tasting when I tried it years ago! Again, it reminded me of industrial waste... like maybe how used oil lubricant from a machine might taste!

It shocked me that anyone could regularly drink that stuff and seem to like it!

https://academic.oup.com/chemse/article/27/1/31/305098#3984478
Salts of saccharin are intensely sweet but also have a bitter taste to some individuals. Helgren et al. (Helgren et al., 1955) estimated that ∼25% of a European population will detect an off-taste to saccharin described as metallic or bitter.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:28 AM

20. OMG...

What is Jody Hamilton going to do now?

Is Mr. Pibb still around?

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Response to dv421 (Reply #20)

Fri Oct 16, 2020, 11:30 AM

26. Yes!

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:31 AM

21. Man, the 70s are finally over. n/t

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:32 AM

22. Only time I tried it I thought it tasted like drinking chemicals. Good riddance. n/t

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:45 AM

23. I didn't know that swill was still around. But then, I never look at coke products.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 10:46 AM

24. I will miss it.

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Response to brooklynite (Original post)

Fri Oct 16, 2020, 11:32 AM

27. mu mom drank TAB back in the 70s. at some point Diet Coke took over

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Response to TeamPooka (Reply #27)

Fri Oct 16, 2020, 11:55 AM

28. Early 1980's for diet coke,

I remember seeing it in a vending machine on campus and saying "Wha? - are they getting rid of Tab?"

Took them long enough!

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