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Sat Aug 10, 2019, 09:01 AM

Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems


Tucker Carlson’s Commercial Breaks Tell The Real Story Of His Advertising Problems
Last year, Fox News’ “Tucker Carlson Tonight” would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
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By Jenna Amatulli

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After Carlson told his “Tucker Carlson Tonight” viewers that white supremacy is “actually not a real problem in America” and that the suggestion it is a problem is “a hoax” spread by the mainstream media, his commercial breaks on Thursday and Friday have featured as few as 13 and 11 paid ads, respectively. As of last year, he had about 36 paid ads per show.

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The Hollywood Reporter analyzed Carlson’s advertisers after the radio show comments were uncovered and found that in the nine programs that aired after it, “ads for Fox programming have made up 34.8 percent of the show’s advertising spots in that period, compared to just 3.7 percent in the period leading up to his December comment about immigration.”

As of the end of March, Carlson’s ad load per show fell from about 36 to about 18, and it’s remained pretty stagnant since then. A typical show features anywhere from 18 to 21 ads.

However, that number has decreased again in the last two weeks.

The sudden uptick in Fox house ads comes on the heels of Carlson announcing he would be taking some time off for a vacation until Aug. 19.

Despite the planned vacation, advertisers have been releasing statements that they are cutting ties ― marking the third mass exodus of brands in less than a year.

This week, Long John Silver’s said it will no longer advertise on Fox News as a whole, and Nestlé, HelloFresh and Stein Mart confirmed that they are no longer running ads on Carlson’s show.

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Reply Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems (Original post)
marble falls Aug 10 OP
Cirque du So-What Aug 10 #1
Gidney N Cloyd Aug 10 #2
Gothmog Aug 10 #3
marble falls Aug 10 #4

Response to marble falls (Original post)

Sat Aug 10, 2019, 09:16 AM

1. Stein Mart. Who keeps them in business anyway?

Overpriced schlock in high-rent locations. A money-laundering operation?

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Response to Cirque du So-What (Reply #1)

Sat Aug 10, 2019, 09:26 AM

2. Cheap material and dim lighting.

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Response to marble falls (Original post)

Sat Aug 10, 2019, 09:50 AM

3. Boycotts work

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Response to Gothmog (Reply #3)

Sat Aug 10, 2019, 09:57 AM

4. They do. One law of the free market is: if they ain't buying it, you ain't selling it.

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