HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » 79 Years Ago Today; The F...

Wed May 15, 2019, 05:39 AM

79 Years Ago Today; The First McDonalds opens San Bernardino, CA



McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.

McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries[9] across 37,855 outlets as of 2018. Although McDonald's is best known for its hamburgers, cheeseburgers and french fries, they also feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees).

History
The siblings Richard and Maurice McDonald opened in 1940 the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W) but it was not the McDonald's recognizable today; Ray Kroc made changes to the brothers' business to modernize it. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier.[citation needed] The original mascot of McDonald's was a chef hat on top of a hamburger who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. The symbol, Ronald McDonald, was introduced in 1965. The clown, Ronald McDonald, appeared in advertising to target their audience of children.

On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was favored a U.S. trademark.

The present corporation credits its founding to franchised businessman Ray Kroc in on April 15, 1955. This was in fact the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984. Kroc later purchased the McDonald brothers' equity in the company and begun the company's worldwide reach. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.

Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. The San Bernardino restaurant was eventually torn down (1971, according to Juan Pollo) and the site was sold to the Juan Pollo chain in 1976. This area now serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics, and consumer responsibility.

<snip>


The oldest operating McDonald's restaurant is the third one built, opened in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California

</snip>


...an ironic ad:

...love Ronald's "Pete Ham" haircut.


7 replies, 334 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 7 replies Author Time Post
Reply 79 Years Ago Today; The First McDonalds opens San Bernardino, CA (Original post)
Dennis Donovan Wednesday OP
Rhiannon12866 Wednesday #1
Dennis Donovan Wednesday #2
Rhiannon12866 Wednesday #3
dhol82 Wednesday #4
Dennis Donovan Wednesday #5
dhol82 Wednesday #6
Dennis Donovan Wednesday #7

Response to Dennis Donovan (Original post)

Wed May 15, 2019, 05:45 AM

1. When I was a kid, there was a McDonald's on one side of the street and a Carrol's on the other

I thought of them interchangeably. Only the McDonald's is still there...

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Rhiannon12866 (Reply #1)

Wed May 15, 2019, 05:47 AM

2. Our Carrols looked identical to that, AND was next to Goodyear!

...but they updated their restaurants in 1973-ish (including ours), only to sell off and close the chain a few yrs later.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Dennis Donovan (Reply #2)

Wed May 15, 2019, 05:50 AM

3. That's why I chose that pic. It's just like I remembered...

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Rhiannon12866 (Reply #1)

Wed May 15, 2019, 05:56 AM

4. Never saw this chain. Interesting how cutthroat the competition was.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to dhol82 (Reply #4)

Wed May 15, 2019, 06:01 AM

5. They were pretty big in NYS up until the mid-70's.

In my hometown, we had 2 Carrols and only 1 McDonalds.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Dennis Donovan (Reply #5)

Wed May 15, 2019, 06:03 AM

6. It was interesting how that dynamic changed.

And how Carroll’s picked spots and then had McD and BK move in.
Good choice to just convert to the other side. Carroll Corp seems to be doing fine.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to dhol82 (Reply #6)

Wed May 15, 2019, 06:07 AM

7. Oddly enough, Hardees is non-existent in upstate NY...

...but huge everywhere else.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread