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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsIf you want to glimpse the future of retail, check out an Amazon Go store.
Seattle DU-ers...have you been in the store up there?
They're sleek and modern, with a minimalist vibe. Black merchandise racks. Wood veneer. Polished concrete. Pop music plays softly in the background; cameras nestled in the ceiling monitor your every move as you wander the aisles.
"Big deal," you may be thinking. "Sounds like Whole Foods." True. But you won't see a single cashier, cash register, or self-service checkout stand. Such things have no place in the future. You simply walk in, grab what you need, and go. Amazon bills your credit card as you pass through the turnstile on your way out. Moments later, an app in your phone provides a receipt detailing what you've bought, what you paid, and even how long you spent inside.
Imagine a world where you never wait in line, or even open your wallet. A world where stores know so much about you that they recommend products and lead you right to them. A world where shoplifting, which according to the National Retail Federation drains some $47 billion from retailers nationwide each year, is all but impossible.
Snip:
Automated pricing, already used for things like airline tickets, could come to retailers as well. A store's AI might see you, a loyal customer, standing in front of the yogurt case or trying on winter coats and offer a 15 percent discount. Or it might charge you more, because it knows you're in a rush and live in an affluent zip code. Prices may also fluctuate in real time based on demand, just like ridesharing.
https://www.cnn.com/2018/10/03/tech/amazon-go/index.html
"Big deal," you may be thinking. "Sounds like Whole Foods." True. But you won't see a single cashier, cash register, or self-service checkout stand. Such things have no place in the future. You simply walk in, grab what you need, and go. Amazon bills your credit card as you pass through the turnstile on your way out. Moments later, an app in your phone provides a receipt detailing what you've bought, what you paid, and even how long you spent inside.
Imagine a world where you never wait in line, or even open your wallet. A world where stores know so much about you that they recommend products and lead you right to them. A world where shoplifting, which according to the National Retail Federation drains some $47 billion from retailers nationwide each year, is all but impossible.
Snip:
Automated pricing, already used for things like airline tickets, could come to retailers as well. A store's AI might see you, a loyal customer, standing in front of the yogurt case or trying on winter coats and offer a 15 percent discount. Or it might charge you more, because it knows you're in a rush and live in an affluent zip code. Prices may also fluctuate in real time based on demand, just like ridesharing.
Note: Amazon already does the price changing bit, online. I know because I have watched ny "saved" items vary in price, sometimes consierably. Have saved some money, but also have taught Amazon where my price pressure point is.
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If you want to glimpse the future of retail, check out an Amazon Go store. (Original Post)
dixiegrrrrl
Oct 2018
OP
exboyfil
(17,862 posts)1. Interesting point about price changing on Amazon
I wonder about having multiple Amazon accounts? I know they head this off at the pass with the Prime membership, but, if you are willing to forego the savings on shipping? At least it might serve as an opportunity to bitch with Amazon saying your "friend" has a lower price when you check with another account.
dixiegrrrrl
(60,010 posts)3. Multiple accounts would still have same shipping address.
But I do know people who live in the same house, like a room mate situation, who share one account, they each chip in on the Prime cost.
same with Netflix and other streaming sites.
sinkingfeeling
(51,444 posts)2. No thanks, never want to see or be near one.
LisaM
(27,800 posts)4. A friend who's under five feet went into the Seattle one.
She couldn't reach an item, and the clerk wouldn't get it down for her, because it would have billed him for the item!
The whole experience sounds creepy.