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TeaBagsAreForCups

(356 posts)
Sat Jul 28, 2012, 02:59 PM Jul 2012

Hating "Teh Gheys" ...Not So Good For Business!

"Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement. The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.

Rating_chickfilaChick-fil-A's index score has dropped 26 points since Dan Cathy's interview:

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43."

http://www.towleroad.com/2012/07/chick-fil-a-brand-brand-approval-rating-plummets.html#ixzz21whCeGGM

More extensive coverage:
http://www.glaad.org/blog/chick-fil-approval-plummets

... with truly heart-warming graphs.

15 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Hating "Teh Gheys" ...Not So Good For Business! (Original Post) TeaBagsAreForCups Jul 2012 OP
Meh. The whole thing is unsavory. vaya con xenu Jul 2012 #1
The Snowbillies just ate there and endorsed the place... Kalidurga Jul 2012 #2
Very well stated! Tennessee Gal Jul 2012 #3
You're responding to someone who has already been served a pizza. They'll have to have dinner ... 11 Bravo Jul 2012 #10
Are you serious? I think you read it wrong Son of Gob Jul 2012 #11
I'll answer for them, as a gay man. Occulus Jul 2012 #13
When they use their massive wealth to HillWilliam Jul 2012 #4
Fuck that bullshit. originalpckelly Jul 2012 #7
They're free to believe what they want. And they're free to piss off lots of their customers... SidDithers Jul 2012 #9
Succinct and... TeaBagsAreForCups Jul 2012 #15
Businesses should know that gay couples have more money to spend the straight couples kemah Jul 2012 #5
Dual income, no kids. originalpckelly Jul 2012 #8
I only wish my bank account bore that out Occulus Jul 2012 #14
if I ever see one, mitchtv Jul 2012 #6
Your heart and your intestines will be grateful to you. Arugula Latte Jul 2012 #12
 

vaya con xenu

(11 posts)
1. Meh. The whole thing is unsavory.
Sat Jul 28, 2012, 03:41 PM
Jul 2012

You cannot demand freedom in one breath and try to dictate another person's personal beliefs in another. No matter how "just" your case, it still reeks of the Mind Police taking over...

(Plus, they were never in my area until recently. I always ASSumed it was a red-necky kinda joint )

Kalidurga

(14,177 posts)
2. The Snowbillies just ate there and endorsed the place...
Sat Jul 28, 2012, 03:49 PM
Jul 2012

I predict Chick fail A, will file bankruptcy very soon.

Tennessee Gal

(6,160 posts)
3. Very well stated!
Sat Jul 28, 2012, 03:49 PM
Jul 2012

"You cannot demand freedom in one breath and try to dictate another person's personal beliefs in another."

May I use it?

11 Bravo

(23,926 posts)
10. You're responding to someone who has already been served a pizza. They'll have to have dinner ...
Sat Jul 28, 2012, 06:46 PM
Jul 2012

at Chik-Fil-A tomorrow.

Occulus

(20,599 posts)
13. I'll answer for them, as a gay man.
Sat Jul 28, 2012, 06:50 PM
Jul 2012

No, you may not. It is a bullshit way to justify discrimination, and shame on you for approving of it.

HillWilliam

(3,310 posts)
4. When they use their massive wealth to
Sat Jul 28, 2012, 04:06 PM
Jul 2012

dictate my lack of equality, it's no longer just a "personal belief".

Enjoy your stay.

originalpckelly

(24,382 posts)
7. Fuck that bullshit.
Sat Jul 28, 2012, 06:44 PM
Jul 2012

It's not your ass their owner hates.

Would you ever say that to someone who was black if the joint's owner hated black people?
What about people who are Jewish?
Or women?

Then why the fuck would you think it's OK to say it when it's gay people? Huh?
And it's like saying that you support establishments that think blacks and whites shouldn't be married.
It's just easier to get away with when you can cut off a population from your empathy.

Imagine how you'd feel if you couldn't marry someone you love?
You're not just speaking for their freedom of speech. There are no mind police here.

There are anti-Gay types out there, and they deserve to suffer for their beliefs until they learn to love their fellow man. No pun intended.

SidDithers

(44,228 posts)
9. They're free to believe what they want. And they're free to piss off lots of their customers...
Sat Jul 28, 2012, 06:46 PM
Jul 2012

who don't share their beliefs.



Sid

TeaBagsAreForCups

(356 posts)
15. Succinct and...
Sun Jul 29, 2012, 10:38 AM
Jul 2012

... highly accurate.

I'm eagerly awaiting the first claim by a group of franchisees (a class which compose the vast majority of their stores) against their Corporate Bigots - for business losses and the decimation of the Corporate image and "good will." Such "good will" is part 'n parcel of any purchase by a franchisee into a franchise program.

Once the Q3 individual store retail sales stats are in the hands of the store owners, the suit against corporate, and the Cathy family, will be forthcoming sans any doubt.

kemah

(276 posts)
5. Businesses should know that gay couples have more money to spend the straight couples
Sat Jul 28, 2012, 04:55 PM
Jul 2012

I had a friend who had rental properties and he preferred to rent to gay couples, had more money, no kids, and would actually fix up the property. Gay's have more money because both work and they spend their money on themselves. Hetro couples have kids, and they are quite expensive.

Occulus

(20,599 posts)
14. I only wish my bank account bore that out
Sat Jul 28, 2012, 06:54 PM
Jul 2012

that's one stereotype about gay people I wish were true for me....

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