America's largest LGBTQ rights group plans $15 million swing state blitz to re-elect Biden
Source: NBC News
May 20, 2024, 7:00 AM EDT
WASHINGTON — The Human Rights Campaign, the largest LGBTQ rights group in the United States, is launching a $15 million commitment to help Democratic President Joe Biden defeat Republican Donald Trump in the 2024 election.
The spending blitz, shared first with NBC News, will cover the six key battleground states of Pennsylvania, Michigan, Wisconsin, Georgia, Arizona and Nevada. The group says it will include paid ads, staff hires, field campaigns and events in those states, which are poised to decide who wins the presidency and Congress.
And after crunching the numbers, the organization sees warning signs in the form of soft support for Biden in the 2024 electorate. HRC estimates that this year there will be 75 million “equality voters” — who vote based on support for LGBTQ rights — up from 62 million in 2020 and 52 million in 2016. But the group says one-third of them aren’t a lock for Biden.
In the six key swing states, hundreds of thousands are “at risk of not voting,” and another group of hundreds of thousands of voters are what HRC refers to as “double doubters” who will likely defect to a third party, according to data HRC shared with NBC News. HRC President Kelley Robinson said those uncertain voters could make or break Biden’s re-election bid.
Read more: https://www.nbcnews.com/politics/2024-election/americas-largest-lgbtq-rights-group-plans-15-million-swing-state-blitz-rcna152383
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