General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAPPLE APOLOGIZES FOR IPAD PRO AD THAT 'MISSED THE MARK'
It's Ad Age's all-caps headline.
Link to yesterday's thread about the ad: https://www.democraticunderground.com/100218932884 . And see the list of articles about it at the end of the OP.
Today:
https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321
The spot, created in-house and unveiled Tuesday, was intended as a metaphor to suggest how much creative potential is packed inside the latest edition of its signature tablet, and to promote how thin the tablet is. (At 5.1 millimeters, its Apples thinnest product ever.)
But many viewers had a more chilling interpretation, seeing the spot as a grim representation of technology crushing the history of human creativitysomething the creative industry is already existentially worried about with the rise of AI.
-snip-
Creativity is in our DNA at Apple, and its incredibly important to us to design products that empower creatives all over the world, said Tor Myhren, the companys VP of marketing communications. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and were sorry.
-snip-
Apple has scrapped plans to use the ad. Smart. Belatedly so, but smart.
hlthe2b
(102,632 posts)Celerity
(43,903 posts)here is a snapshot of the result that you could have done that with:
highplainsdem
(49,171 posts)bucolic_frolic
(43,614 posts)Probably a lot of money involved, or what would be a lot of money to an ordinary company
GenThePerservering
(1,915 posts)was that it was so hokey.
usonian
(10,067 posts)Wonder if they'll pivot to "Honey, I shrunk the orchestra" instead.
peggysue2
(10,894 posts)Unlike some sectors and individuals they didn't double down. So . . .
Good one on them.
The ad was boneheaded considering the anxiety out there but at least their response was quick and correct.
PatSeg
(47,817 posts)and came here to see if anyone had posted it yet.
So Apple DID get the message. That is reassuring.
NameAlreadyTaken
(987 posts)and certainly didn't make me want to buy an iPad, if that was their intent.
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