1. opt out cookies don't work consistently 2. the opt out system ignores newer tracking techniques 3. the opt out system does not include "the majority" of advertisers 4. the opt out system lacks transparency and independence
the opt out is a response by advertisers for self regulation, as opposed to imposed privacy mandates.
The report discusses why these self regulating does not work.
Short read, very educational on how we are being tracked by "behavioral advertising".
9. Actually, i have started using the add-on Better Privacy, from Mozilla.
Simple interface, deletes all Flash cookies ( LSOs), can be set to automatic or manual delete. Seems to work fine for those hidden permanent trackers. I checked the forums and googled for complaints, did not find any serious issues.
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