Late Friday afternoon at the Hengshan Road Starbucks in Shanghai's French Concession, most of the customers were browsing iPhones, laptops, and -- in the corner -- an iPad. A few hours earlier, news of the devastating Japanese earthquake had ricocheted across Chinese sites, becoming the third-ranked trending topic of the day on Baidu, the country's leading search engine, with 2.5 million searches for "Japan earthquake" as of 5:30 p.m. -- just a few hours after the event, and, according to a tweeted account, racking up more than 8 million mentions on the country's leading microblogging service, Sina Weibo. "Anything like this is going to trend," said Kaiser Kuo, director of international communications for Baidu in a call from Beijing. "Chinese user behavior isn't different than anywhere else. But the reaction to the news can be, of course, quite different."
At Starbucks I tapped the shoulder of a thirty-ish young man in a dark suit whom I noticed switching between his email, Chinese news sites, and a stream of microblogged comments on a relatively new Lenovo laptop. His family name is Cai, he told me, and he works for a machine parts manufacturer with clients in Japan. "I feel bad for my customers," he said in extremely polished English. "This is really going to hurt their orders and probably us too." When I asked him if he sensed sympathy from the Chinese netizens he was following on his screen, he laughed uncomfortably. "Not everybody in China has such warm feelings for Japan." How about you, I asked. "I feel for my customers!"
Though it's nearly impossible to characterize how the world's largest population of Internet users feels about a particular event, even a brief, afternoon trawl through the comments left on the country's vibrant and chaotic forums shows two most predictable strains: first, a strain of tender sympathy that was so movingly expressed in the aftermath of 2008's devastating Wenchuan earthquake (often appended with a call to "pray for Japan"); second, a darker, celebratory strain frequently invoking variations of the phrase "Warmly welcome the Japanese earthquake." To an extent, both of these reactions are quite predictable, especially -- in the last case -- considering the deep ambivalence toward Japan felt at all levels of Chinese society.
http://www.foreignpolicy.com/articles/2011/03/11/schadenfreude_and_sympathy_in_shanghai