Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

MSNBC ads promote fracking with "native" (aka stealth) ads.

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
Home » Discuss » General Discussion Donate to DU
 
No Elephants Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Nov-08-13 12:28 AM
Original message
MSNBC ads promote fracking with "native" (aka stealth) ads.
MSNBC 'Leans Forward' Into Running 'Native Ads' Promoting Fracking
Posted: 11/05/2013 5:06 pm

Three years into its "Lean Forward" re-branding campaign, MSNBC has given new meaning to the catchphrase, leaning forward into running branded content promoting hydraulic fracturing ("fracking").

Looking to beef up its Web presence, MSNBC has brought "Lean Forward" online with a new and improved website, calling it a "

latform for the Lean Forward, progressive community." A key part of funding that platform: running "native advertisements" for America's Natural Gas Alliance and General Electric.

"General Electric and Americas Natural Gas Alliance are the sites launch partners," explained an Oct. 30 MediaPost article. "GE, the first native ad partner for msnbc.com, will collaborate with MSNBC to deliver a content series that highlights how the 'Industrial Internet' and 'Brilliant Machines Innovation' are reshaping our world. Americas Natural Gas Alliance will be featured in sponsored polls in the 'Speak Out' section of the site centered on natural gas facts."

GE, former owner of NBC, of which MSNBC is one of many tentacles, is fully invested in the fossil fuel industry, with assets in fracking, coal, offshore drilling, tar sands, and more. ANGA is the shale gas industry's lobbying tour de force, both at the federal level and at the state level.

<snip>

"Native content is a digital advertising method in which the advertiser attempts to gain attention by providing content in the context of the users experience, matching both the form and function of the environment in which it is placed," explained a recent MarketingWeek article.

If banner ads and pop-up ads are "overt ads," then native ads are best described as "covert ads," akin to the controversial "video news releases" for TV news.



much more at http://www.huffingtonpost.com/steve-horn/msnbc-native-a...

I recommend this article, especially if you are not familiar with "native" ads in general.

Refresh | 0 Recommendations Printer Friendly | Permalink | Reply | Top
Enthusiast Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Nov-08-13 05:30 AM
Response to Original message
1. I'm not a fan of native content ads...........nt
Printer Friendly | Permalink | Reply | Top
 
No Elephants Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Nov-08-13 06:56 AM
Response to Reply #1
2. I don't like any sneaky ads.
Subliminal ads, "product placements" in movies and TV shows, native ads, etc.

Not fond of any kind of ads for fracking, either.
Printer Friendly | Permalink | Reply | Top
 
Enthusiast Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Nov-09-13 05:49 AM
Response to Reply #2
3. Me too..........nt
Printer Friendly | Permalink | Reply | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Thu Aug 21st 2014, 10:22 AM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » General Discussion Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC