for asahainakimi: Fashion Week Tokyo gets back into gear

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http://www.japantimes.co.jp/text/fl20111030x1.html


Ballet on a boat in Yokohama Bay added romance to the Theatre Products show; Hisui makes a point with sunflowers and a lead dress; . . . and amped-up in style at leading brand, Phenomenon. MAMI TANABE PHOTOS

Fashion Week has come back to Tokyo for its 13th iteration, now under the wing of posh car-maker Mercedes-Benz and with the snazzy new moniker, Mercedes-Benz Fashion Week Tokyo.

It has been a full year since Tokyo has seen a proper fashion week, as the regular event in spring that showcases upcoming fall/winter collections was canceled after the Great East Japan Earthquake on March 11.

Even before that disaster, though, there were fears for the future of Tokyo Fashion Week, as it was known, since it relied on government funding and that funding looked set to be cut off.

In July, however, along came the global sports, fashion and media megacompany IMG and, hey presto! — Mercedes-Benz, which also sponsors the New York, Beijing and Berlin fashion weeks, arrived in the nick of time with a five-year Tokyo deal.


An anime-printed "prom" dress by Jenny Fax YUME TAKAKURA PHOTO

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