Scholastic Magazine in 9-10 schools promote Big Coal and Sunny D curriculum

[Ichingcarpenter]

Three advocacy groups have started a letter-writing campaign asking Scholastic Inc. to stop distributing the fourth-grade curriculum materials that the American Coal Foundation paid the company to develop.


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Scholastic’s InSchool Marketing division, which produced the coal curriculum in partnership with the coal foundation, often works with groups like the American Society of Hematology, the Federal Trade Commission and the Census Bureau to create curriculum materials.


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The division’s programs are “designed to promote client objectives and meet the needs of target teachers, students, and parents” and “make a difference by influencing attitudes and behaviors,” according to the company Web site.
its “SunnyD Book Spree,” featured in Scholastic’s Parent and Child magazine, in which teachers were encouraged to have classroom parties with, and collect labels from, Sunny Delight, a sugary juice beverage, to win free books. The campaign has also objected to Scholastic’s promotion of Children’s Claritin in materials it distributed on spring allergies.

http://www.nytimes.com/2011/05/12/education/12coal.html?_r=1


I find this disgusting good thing there is
a parody site that attacking them
http://www.coalcares.org/kidzkoalkorner.html

[leveymg]

1. Same approach as with news media: downsized depts. turn to infomercials for content

and curriculum. Huge corporations and industry groups are seeking total information dominance, cradle to grave, over the American people.

Think of that the next time I hear Obama or any other pol speak the term, "CleanCoal" . . . or "green energy" used to include nuclear.