Is this the new 'major' Democratic announcement?

[kirby]

Basically, a website redesign and a change of the party logo from the donkey to the letter D?



http://www.democrats.org/news/blog/575

Or is there something new still? Democrats.org went from stay tuned for a major announcement to a new web layout.

Tim Kaine is still scheduled to speak at NOON at George Washington University. Lets HOPE there is more to the announcement.
It was billed as something that would 'excite the party' and be about the 'future of the party'.

[Mass]

1. Yes. This is the announcement. Kaine was on the Today Show this morning.

Really sad.

[Occulus]

81. They took a cue from the iTunes 10 release.

An icon change?

Really??

[hlthe2b]

2. Great... a big target as logo

:eyes:

[kirby]

3. Or a close to failing grade in school... n/t

[closeupready]

5. Oh, yeah, lol - it does look like that.

:rofl: Almost as stupid as "New Direction", remember that 'exciting announcement' from, what, 2004?

[FourScore]

67. LOL

[Brickbat]

4. ROFLMAO.

Oh my Maude, if that doesn't sum it all up.

[HughMoran]

7. Never miss an opportunity

to take a cheap shot...

[TBF]

9. He's just pointing out what everyone else is going to say ... nt

[Brickbat]

13. Me=she.

:hi:

[TBF]

57. sorry :) nt

[Brickbat]

74. No prob.

:)

[Brickbat]

14. It's not cheap if it's true.

[HughMoran]

73. IF

[Brickbat]

78. Touché!

:rofl:

[LostinVA]

22. How is that a cheap shot? The new design is stupid

It is a target, and the letter D? Keep the donkey, for goodness sakes. Do something new with that. The redesigned is ugly, imo.

And, this is the big announcement? Less than two months before the GE? Oh god.

[TBF]

58. Maybe the announcement is that Rahm is leaving - be positive folks! :)

[LostinVA]

103. lol

[court jester]

107. .

[Mass]

28. What cheap shot. It is a lame announcement when people need something to get excited.

[HughMoran]

71. This was posted yesterday on the Democrats.org blog

Is it the 'big' announcement? I kinda doubt it.

[Mass]

76. Kaine was on TV this morning and said the big announcement was the website and logo

[Raineyb]

79. There's nothing cheap about the shot. This "announcement" is pathetic. n/t

[TBF]

6. So far we've had the builder bob phrase "can we build it, yes we can", the pepsi logo,

and now the target logo. Someone sure knows their major brands ... not the brightest when most of the progressives are currently boycotting Target for their election-buying practices in Minnesota.

[Renew Deal]

8. I don't like it.

It's very plain. Too spread out and the logo looks like a target.

[woo me with science]

36. I agree.

Not to mention the colors are drab.

[bigtree]

10. is the outside circle an 'O' for Obama?

I read through the message . . . it was depressingly gimmicky.

[kirby]

16. My guess is that it is...

The O comes from the Obama logo.

[LostinVA]

23. I didn't even think of that, which makes the redesign worse, imo

The Party is not about one man (or one woman), it is about everyone. The President was never supposed to become such a powerful and overwhelming office, that's what the checks and balances were for.

[bigtree]

25. the logo is certainly an echo of his campaign

Interesting for our national party to so embrace the presidency with their appeal. Bold gambit, even though nationalizing state and local elections can be risky. I wonder if we've seen this level of co-opting before. It's been a staple of republicans to mesh their party appeal with their president's.

[Brickbat]

29. I hope not. I'd really hate for the party to build its brand around one person.

[another saigon]

35. it would not be the first time

hell, clinton is still out there shmoozing for votes.

[bigtree]

38. Clintonism still has considerable appeal among Democratic voters

. . . as Reaganism does among republicans.

[Brickbat]

50. Oh, I'm fine with big names going out raising money and campaigning. I'm talking about our actual

branding -- logo, type choices, colors, slogans.

[AngryOldDem]

97. It's a ripoff of the Obama logo.

The type looks like the same style, as do the colors. Not a blatant ripoff, but it was the first thing I thought of when I saw it.

[deutsey]

11. Jeesh...that's it?

:eyes:

[Tansy_Gold]

12. Well, at least they didn't do D+ like Drake University n/t

[VMI Dem]

15. From Howard Dean's winning strategy to this?

Funny.

[Kurt_and_Hunter]

18. It's a 50 Slogan strategy

[Brickbat]

19. Heh.

[Z_I_Peevey]

86. Bwah!

This, plus the keyring. We're golden, I tell ya, golden.

[Buns_of_Fire]

17. When I heard of the BIG ANNOUNCEMENT, I kinda figured there'd be more "there" there.

I think Tim Kaine has a news conference scheduled for 12:30. SURELY there's more to it than this.

[kirby]

20. I hope so, because this is not what I would call 'Major' n/t

[marmar]

21. If that's the change.....then maybe we really are f**ked.

nt

[OhioChick]

37. "Maybe?"

:rofl:

[rucky]

24. Either they're stupid, or they think we're stupid.

or both.

[Iggo]

42. It's both.

[nolabear]

26. Let's all mosey over to the Circle D Ranch!

Really, that's stunningly lame at a time when we need some fire and brimstone to hurl. *sigh*

Well, at least the comments and embellishments ought to be amusing, but I feel like our mom just sent us to school wearing something really stupid.

[Kurt_and_Hunter]

27. I guess it's better than "Hope that Changes"

[City Lights]

30. If this is what they call a "big announcement," we are screwn.

Pathetic. x(

[ipaint]

31. That looks like a graphic of a teachers grade.

A D with a circle around it.


Must be grading the "change that matters" orwellian tag line.

[Brickbat]

34. It's like a nice, friendly, neutral "D" on a D paper in a district where they've outlawed red pens.

It's meant to inform you that you got a D on your paper, but it doesn't want to hurt your feelings about it.

[Mass]

46. Could have been worst, I guess. They could have chosen F as their logo.

:sarcasm:

[woo me with science]

52. Oh geez, you are exactly right.

It did give me a little sick feeling like that.

[woo me with science]

55. +1 It's terrible.

[woo me with science]

32. I was pretty close when I guessed new uniforms or a new theme song. nt

[Dr.Phool]

33. What? No merger?

A friendly takeover?

[Tatiana]

39. Amazing that we went from a wildly successful national 50-state strategy to this.

I'm praying this isn't the "big" announcement.

If it is, I'm praying that they come up with something else to announce. Quickly.

[Iggo]

40. Doesn't anybody do market research anymore?

1. Let's see what people think of our proposed new logo before we go public with it.

2. Let's see what people think if we say we're making a "major announcement" and all we have is this new logo.

3. Back to the drawing board.

[Dr.Phool]

48. Yeah, but they hired a cereal consultant to do it.

Special D.

[Brickbat]

83. Bwahahahhahaaa!

:thumbsup:

[area51]

100. lol n/t

[Poboy]

94. Actually I think they are buying into the latest trend.

A few brands are doing this letter gimmick.
One that immediately comes to mind is the stupid Gatorade logo redesign.



Still, this style but no substance change is incredibly lame, yet somehow befitting for this current administration.

Massive, hollow, superficial, and pathetic FAILURE.

[FirstLight]

99. ...lol at least the Gatorade logo has a LIGHTNIN BOLT!!!

talk about BORING...

[RKP5637]

41. This is absolutely F'ed up if this is what the big annc. was all about. Also, if

this is the logo change it's F'ed up too! The logo looks absolutely ridiculous.

[mmonk]

43. If that is it, the laughing will carry non-stop through November.

[Ganja Ninja]

44. Is that a party logo or a term paper grade? n/t

[mmonk]

54. Good one. I guess it's still passing.

[LiberalAndProud]

45. The new logo does serve a purpose.

It is a graphic demonstration of Kaine's impotence and incompetence. This is so lame, so incredibly asinine ... infuriating.

[Echotrail]

47. Another lame slogan to go along with

"Don't give them back the keys" that Kaine introduced on John Stewart.

Looks like the DNC gave the keys to a marketing intern!

[NightWatcher]

49. I thought we hated the name ending in "rats"

[Gold Metal Flake]

51. The new key fobs will be fabulous.

What did this cost?

[TK421]

53. This had damn well better be a fucking joke n.t

[Moondog]

56. Beyond pathetic.

[lumberjack_jeff]

59. Finally something we can all agree on.

worst. logo. ever.

[kentuck]

60. OK, I'll say it.

"D" for dumb?

Although they want to play off the slogan "D" to go forward and "R" to go in reverse.

[bigtree]

61. ok

. . . so that's it. A play off of the President's joke.

Still bewilderingly inane and unimpressive.

[JNelson6563]

62. I thought there was going to be a press conf this afternoon?

:shrug:

[kirby]

64. Tim Kaine speaks at Noon at George Washington Univ...

Lets hope there is more than this!

[HughMoran]

66. They're 'surmising' that this is the 'big news' in order to bash the fuck out of Democrats

again...


and again...

and again...

[bigtree]

70. do you suppose his actual announcement will be more than the message on the site?

The reports are that it's about 'the direction of the party'.

I really don't think folks have to stretch their criticisms much to respond to the mediocrity of the logo change and the pablum contained in the messaging the Chairman provided as background.

[Name removed]

Deleted message

Message removed by moderator. Click here to review the message board rules.

[VMI Dem]

82. Sniff.

:cry:

[JNelson6563]

92. lol

Nah, not worth crying over. It's just a forum, not like it's a real world disappointment. Sadly there are some who cannot tell the difference, the on-line world IS their real world. Cry for them, not me.

Julie

[Mass]

Well, Kaine said this morning on NBC this was the announcement.

A new website, logo, and way to tell supporters what to do.

[HughMoran]

84. He did eh?

Well, it's not that big then - lol.

[bigtree]

89. here's a bit more on it from HuffPo

The Democratic National Committee has revamped both its logo and website in hopes of taking on a sleeker, less bureaucratic perception among voters.

The re-design went live on Wednesday morning with an accompanying tag line: "Democrats: Change That Matters." In place of the former logo -- DNC in block letters filled with an American flag -- the committee opted for a capital D engulfed by a blue-band circle.

Chairman Tim Kaine is expected to offer more details about the new site and messaging strategy during a speech at George Washington University later in the day. But the purpose of the relaunch, as someone familiar with the plans noted, is to provide the organization with a new identity that de-emphasized the image of a national committee (which, itself, conjures up visions of old men sitting around a conference room table).

The new look, indeed, seems torn out of the pages of the Obama for America campaign playbook, straight down to the circular logo and the evocation of "change."


http://www.huffingtonpost.com/2010/09/15/dnc-unveils-new-website-l_n_717687.html

[HughMoran]

93. Well, somebody overplayed the significance of this

I happen to like the idea of refreshing one's marketing, but people don't get excited over political logos like they do over the new I-Phone, so either we at DU made this into a bigger deal than it was supposed to be, or Tim has a distorted view of what people find exciting.

[bigtree]

95. right

. . . a substantive policy announcement (change or enhancement) would be more significant to voters than window dressing or restating our platform.

[KoKo]

108. The old logo was Muscular and Bold...the new one is tiny and amorphous...

Old Logo:



New One:

[LiberalAndProud]

63. ODed. I think somebody ingested too much of something, anyway.

[Yupster]

65. I was guessing some senator or congresscritter was

changing parties.

This really isn't too big.

Nope.

[Starry Messenger]

68. Um.

Are we all getting this branded on our asses now, or what?

[LostinVA]

104. The Disney ranch one cracks me up for some reason

:rofl:

[HughMoran]

69. Except that this blog entry is from yesterday.

How lame that everybody just runs with this as the 'big announcement'.

How low can we go here?

[LiberalAndProud]

72. I truly hope you're right, and there is something more to the big announcement.

Either way, that logo SUCKS. Okay?

[bigtree]

75. I'll bet that it's just about more messaging and nothing substantive.

. . . not unusual in politicking.

[kirby]

80. Except....

The website was down yesterday. It had been replaced with a page saying a 'major announcement' to be revealed soon. This morning the site was back up (around 10am) with a new look and that is the latest blog entry announcing the new website and new logo.

As I mentioned in the original post, Tim Kaine speaks at NOON at George Washington Univ, lets hope there is more to this announcement.

And I do not think everybody is running with this is the big announcement. Everyone is HOPING that there is MORE!

And someone else mentioned that Tim Kaine announced this on the Today show this morning.

[HughMoran]

85. I hope there's more

Geez, either we took his announcement too seriously here on DU, or his idea of 'big' is distorted.

[kirby]

87. In the meantime...Can I interest you in one of these?

[HughMoran]

91. The logo is already starting to grow on me

Big announcement? no, but it's nice to have new ideas for marketing as outside of DU, politics is really a massive marketing game that the Republicans seem to be much better at than Dems...

[Iggo]

101. My oh my. How...um...generic!

[madamesilverspurs]

110. Nope,

I'll stick with mine, thanks.


-

[LiberalAndProud]

112. Supercool hat. Maybe you should show it to somebody at democrats.org

[madamesilverspurs]

113. Why thank you!

But I suspect that train has already left the station...


-

[Occulus]

77. .

.

[global1]

88. I Don't Know What All The Bitchen Is About - The Repugs New Symbol Looks Like This.......

[newspeak]

90. well, since I'm one of those "old democrats", instead of the "new democrats"

I'm sticking with my donkey, "I'll hug your elephant if you kiss my ass." Yep, that about sums it up.

[YOY]

96. Oh please tell me that's not all.

n.t.

[newspeak]

98. I hope this isn't what we're supposed to get excited about

It's just another damn marketing move. The Bush family loves PR firms-they've given them a shiteload of money to sell us a war both times. And, here's another marketing move. Well, I'm holding out for something a little more exciting when it comes to policy change, not some gimmick.

It would be nice if they started treating us like people who actually care about policy, than some damn consumer that has to be persuaded to buy something.

[Lucian]

102. That "major announcement" is the biggest letdown yet.

[leeroysphitz]

105. I am for sure going to vote now!

Before I saw this AWESOME new logo I was disgusted with the Dems for fucking us over on HCR, Gay rights, not prosecuting war criminals from past administrations, not defending labor or the embattled middle class,still fucking tapping our phones, still jailing non-combatants without due process, keeping Gates,bailing out bankers whose greed crashed the economy, calling me a "retard", treating Howard Dean like a piece of shit, AFGHANISTAN, fucking over teachers, Geithner, and for cynically using Republican obstructionism as a flimsy excuse to avoid passing legislation that might anger their corporate pay masters.

All of that is behind me now. This shiny new logo has truly inspired me and I will now be the first one at the polls to vote straight ticket democrat to reward them for such courageous and inspiring change.

[MadHound]

106. WOO-hoo!?

This is what the big deal is?

Umm, note to Democratic party, you would be better served by getting your ass in gear, passing legislation that will help people out (hint, a big, huge jobs creation program) before the end of October than by a logo change.

[Javaman]

109. Self parody is never a good tactic. nt

[madamesilverspurs]

111. whoopdeefuckingdoo

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