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babylonsister Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:03 AM
Original message
BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website

BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website
BP Spokesman Acknowledges Purchase 'To Make It Easier for People to Find Out More About Our Efforts in the Gulf' and Other Ways to Help

By EMILY FRIEDMAN
VENICE, La., June 5, 2010


Be careful where you click, especially if you're looking for news on the BP oil spill.

TK

Screengrab of google search for "oil spill" shows BP website as first link.
(google.com)

BP, the very company responsible for the oil spill that is already the worst in U.S. history, has purchased several phrases on search engines such as Google and Yahoo so that the first result that shows up directs information seekers to the company's official website.

A simple Google search of "oil spill" turns up several thousand news results, but the first link, highlighted at the very top of the page, is from BP. "Learn more about how BP is helping," the link's tagline reads.

A spokesman for the company confirmed to ABC News that it had, in fact, bought these search terms to make information on the spill more accessible to the public.

"We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer," BP spokesman Toby Odone told ABC News.

But several search engine marketing experts are questioning BP's intentions, suggesting that controlling what the public finds when they look online for oil spill information is just another way for the company to try and rebuild the company's suffering public image.


http://abcnews.go.com/Technology/Broadcast/bp-buys-sear...
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RandomThoughts Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:07 AM
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1. If it is an attempt through deception.
It would only hurt there reputation.
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babylonsister Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:10 AM
Response to Reply #1
2. The vast majority of people don't even know they're doing this, so
I don't know how it'd hurt their reputation.
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RandomThoughts Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:12 AM
Response to Reply #2
6. Because it would be unjust for deception to be used to help a reputation
It would also be unjust for deception to be used to hurt a reputation.
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unhappycamper Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:11 AM
Response to Reply #1
4. Like BP has a 'good' reputation?
I think not.
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aquart Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:11 AM
Response to Reply #1
5. It says: BP. Not a lot of deception there.
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hobbit709 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:10 AM
Response to Original message
3. That's why I always look at the link before clicking on the top result.
You'd be surprised at how many search terms give similar biased results.
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aquart Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:12 AM
Response to Reply #3
7. Because the topmost results are paid for, right?
Sometimes it is what you're looking for but mostly you have to look lower.
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AndyA Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-06-10 06:45 AM
Response to Original message
8. BP may think they can control the message, but they can't.
The images of the poor pelicans weighed down with thick gunky oil, fighting for their lives, exhausted because of it. Those images are getting out there.

The image of the poor little heron, just a baby really...dying in the oil.

These are the innocent victims of this crime. These little creatures didn't stand a chance, and their lives were cut short due to BP wanting to rush the process, and save money by ignoring safety procedures.

Bless the little birds and animals who have done nothing to screw up this world, but pay the price for it anyway.
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