Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Holiday Sales Increase at Independent Businesses, National Survey Finds

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU
 
marmar Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-17-10 08:05 PM
Original message
Holiday Sales Increase at Independent Businesses, National Survey Finds
from the New Rules Project:



Holiday Sales Increase at Independent Businesses, National Survey Finds
By Stacy Mitchell on January 14, 2010

"Buy Local" is on the minds of more shoppers.

FOR IMMEDIATE RELEASE

PRESS RELEASE
CONTACTS:
Stacy Mitchell, Institute for Local Self-Reliance, 207-774-6792
Alissa Barron, Business Alliance for Local Living Economies, 240-317-2247
Jennifer Rockne, American Independent Business Alliance, 406-582-1255
Meg Smith, American Booksellers Association, 914-373-6641


MINNEAPOLIS, MN (Jan. 14, 2010) - More holiday shoppers deliberately sought out locally owned businesses this year, according to a national survey of more than 1,800 independent businesses.

The survey found that holiday sales for independent retailers were up an average of 2.2%. That contrasts with the Commerce Department figures released today, which show that overall retail sales were down 0.3% in December and up 1.8% in November.

The survey also found that independent retailers in cities with active "Buy Local" or "Think Local First" campaigns reported stronger holiday sales than those in cities without such campaigns. These campaigns have been launched by local business alliances in more than 100 cities and towns. Independent retailers in these cities reported an average increase in holiday sales of 3.0%, compared to 1.0% for those in cities without an active Buy Local initiative.

Nearly 80% of those surveyed said public awareness of the value of choosing locally owned businesses had increased in the last year (16% said it had stayed the same).

"The buzz about buying local was louder among my customers this year than any other year," said a shoe store owner in Michigan.

"We've had many customers say they are making a real effort to 'Buy Local' this year. A number of customers said they saw an item at a chain store or online, and came back to us to purchase it," said a retailer in Maine.

A bookstore owner in Oregon added that the growing public awareness and support for independent businesses "has been critical to our ability to stay in business during down economic times."

The survey was conducted by the Institute for Local Self-Reliance, a nonprofit research organization, in partnership with several business organizations, including the American Booksellers Association, American Independent Business Alliance, American Specialty Toy Retailers Association, Business Alliance for Local Living Economies, and National Bicycle Dealers Association.

Similar surveys in 2009 and 2008 likewise found that independent businesses in cities with Buy Local campaigns reported stronger sales than those in communities without such an initiative.

"This survey adds to the growing body of evidence that people are increasingly bypassing big business in favor of local entrepreneurs," said Stacy Mitchell, senior researcher with the Institute for Local Self-Reliance. "Amid the worst downturn in more than 60 years, independent businesses are managing to succeed by emphasizing their community roots and local ownership."

"These results reinforce what we've heard from our local affiliates -- that their campaigns are yielding real dividends and shifting local spending," said Jennifer Rockne, director of the American Independent Business Alliance. "That's good news for their local economies. Studies show that small businesses keep more dollars circulating locally and generate the majority of new jobs."

"For the third year in a row, this study demonstrates the bottom-line impact of local business alliances running Think Local First campaigns," said Michelle Long, executive director of the Business Alliance for Local Living Economies. "Local entrepreneurs are the bedrock of the U.S. economy and, when they work together, they make our communities more resilient, unique, and rewarding places to live."

"This survey demonstrates how important a Buy Local/Local First campaign is in helping independent businesses achieve greater sales," said American Booksellers Association CEO Oren Teicher. "This insight about consumers' preferences is consistent with what we have seen since the launch of IndieBound in 2008. Shoppers value authenticity, they want to connect with and to strengthen their communities, and they recognize that bigger is not always better. Because of that, we believe that this is a time of great potential for locally owned businesses that are committed to working together."

###


http://www.newrules.org/retail/news/holiday-sales-incre...


Printer Friendly | Permalink |  | Top
omega minimo Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-17-10 08:25 PM
Response to Original message
1. Great news.I had a feeling this might happen
:thumbsup:
Printer Friendly | Permalink |  | Top
 
Raine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jan-17-10 08:41 PM
Response to Original message
2. THANKS for posting this
it seems like the media never gives this kind of info. :thumbsup:
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Wed Aug 27th 2014, 10:42 AM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC