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Or maybe it's because the system, with it's deep reliance on advertising, marketing and statistical psychology, has been so distorted by wealth inequality and the resurgence of the medeval mind (after all, psychology has pretty much proven conclusively that the medeval mind, illogical, emotional, and rationalizing-after-the-fact, IS the natural condition of the human mind) that to attempt to "understand" let alone implement said understanding, would result in their own personal destruction (career-wise, power-wise, sometimes literal destruction) to no good effect, so why bother?
See "The Prisoner's Dilemna" (Google it)
It doesn't matter, the Democratic Party has operated in such a way now for almost all our lives (except those over 50 or 60 years old), losing even when we win, that same question could be applied almost every day and no answer is forthcoming.
To my mind, it no longer matters WHY they do it, only that they do it.
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