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Fellow Designers Revolt! Ikea has switched it's brand font from Futura to Verdana!

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onehandle Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:26 PM
Original message
Fellow Designers Revolt! Ikea has switched it's brand font from Futura to Verdana!
Edited on Wed Aug-26-09 07:06 PM by onehandle
Ugh. The end times are here.

On edit: 2009 catalog-Futura, 2010 catalog, Verfuckingdana.

On edit 2: Verdana was designed for electronic communications, not print. Good for one, terrible for the other.



IKEA goes with Verdana

IKEA abandons ~50 years of Futura and Century Schoolbook for Verdana.
In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font i all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web.

http://typophile.com/node/61222
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tridim Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:29 PM
Response to Original message
1. I just want an Ikea in Denver, Futura or Verdana.
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onehandle Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:35 PM
Response to Reply #1
5. There is definitely a lack of Ikea in the heartland.
I was in St. Louis recently and could not believe there wasn't one there. I would think the same thing about Denver.
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phantom power Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:29 PM
Response to Original message
2. Are these the same font-geeks who get worked up over the existence of Comic Sans?
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Throd Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:42 PM
Response to Reply #2
6. I'm one of those geeks. Don't get me started!
Let me have about seven beers and I will rant on and on about how kerning is a dying art. God damn kids wouldn't know proper letter spacing if you carved it on their foreheads!
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tridim Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:48 PM
Response to Reply #6
8. You don't have to be a font geek to know that Comic Sans sucks
The quick brown fox
jumped over the crappy font
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Throd Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:59 PM
Response to Reply #8
10. Oh it sucks, to be sure, but at least it isn't pretentious.
I work in the signage industry. I see font abuse on a daily basis.
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Posteritatis Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:09 PM
Response to Reply #6
16. I have no beers but I'm genuinely curious
I dislike Comic and occasionally use it specifically to annoy others who feel the same way, but my objections boil down to "I don't like the look of the thing and it's stupidly overused." I assume there's technical, artistic, typographical, engineering, political, literary and religious objections that I'm missing and wouldn't mind hearing a few from folks with some kind of background in the area.
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Throd Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:20 PM
Response to Reply #16
18. I get a lot of clients who choose a font because it "looks cool"...
but is wrong for the image they want to convey to the public or simply doesn't read well. Other times, they will choose a font that is impractical/impossible for fabrication. Every font has an appropriate time and place, the trick is knowing when. As I rule, I always give them what they asked for and then show them what I feel is a more appropriate alternative. Pretty much every time they go with my suggestion.
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Sal Minella Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:32 PM
Response to Reply #6
19. I'd be happy if people could differentiate between a hyphen and a dash,
nevermind kerning.
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greyl Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:59 PM
Response to Reply #2
11. Typeface. The proper term is typeface.
Fonts are digital files on your computer that allow representation of subsets of typefaces.
/typeface geek
:)
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phantom power Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:01 PM
Response to Reply #11
12. I suppose I asked for that... posting typeface-geek flame bait.
:evilgrin:
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HiFructosePronSyrup Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:30 PM
Response to Original message
3. How dare they! God damn corporations!
This is not change I can believe in, Mr. Obama.
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SoCalDem Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:34 PM
Response to Original message
4. you got something against
Jester?
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scarletwoman Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:46 PM
Response to Original message
7. But, but -- I LIKE Verdana! It's the font I chose for my office emails many years ago.
I didn't know there was anything uncool about it, I simply liked how it looked. I didn't want to be stuck with fucking Arial or fucking Times New Roman. I thought I was being edgy and rebellious and eccentric using Verdana.

Your OP has ruined my life!

:cry:
sw
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noiretextatique Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 06:57 PM
Response to Reply #7
9. i'm an accountant...i always use verdana in excel
it's clear and easy to read, even in a small font size.
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keroro gunsou Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:15 PM
Response to Reply #9
17. reason to hate microsoft #245726835784679475623461245
you can't use myriad pro or any of it's iterations in microsoft products. at least i've never gotten them to work. but i can use 'em in open office, huzzah!
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onehandle Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:03 PM
Response to Reply #7
14. It's good for an electronic font. It's what I often designate for a first choice in web page copy.
That's what it was designed for.

But it's terrible for large printed graphics, especially for big store displays.

It's not meant for print.
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blogslut Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:03 PM
Response to Original message
13. As long as there are no serifs
I'm cool.
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Posteritatis Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-26-09 07:06 PM
Response to Original message
15. TO WAR! (nt)
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