Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Gold's Gym declares July "Cankles Awareness Month"

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU
 
ccharles000 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 03:58 PM
Original message
Gold's Gym declares July "Cankles Awareness Month"
Edited on Tue Jul-28-09 03:59 PM by ccharles000
Yes, seriously. And the Wall Street Journal did a feature on it.

Between declaring thin eyelashes a "condition" and an awareness month created around "chubby ankles," it seems that the micromanagement of women's body parts is becoming so much of a trend that soon, women will begin to hate literally every fiber of their being.

This is not to mention that the gym's campaign is a smack in the face to every awareness month that works towards, you know, saving lives and fighting injustice and stuff. Shame on Gold's, and on WSJ for actually covering this bullshit as news.

http://www.feministing.com/archives/016927.html
Printer Friendly | Permalink |  | Top
JackDragna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 03:59 PM
Response to Original message
1. What's next? Monobrow awareness month?
Christ on a stick.
Printer Friendly | Permalink |  | Top
 
EndersDame Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:01 PM
Response to Original message
2. I am a woman and think that the campaign is funny and kinda clever
Edited on Tue Jul-28-09 04:05 PM by EndersDame
I see marketing as Evil but have to admire it the way admire Machiavelli. Plus if I had cankles I would want to deal with them I in know way want to be come like my 5th grade teacher who was as ugly on the inside as she was on the outside
Printer Friendly | Permalink |  | Top
 
Missy Vixen Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 05:12 PM
Response to Reply #2
16. I have cankles
LOTS of women over 40 have them.

Nice to know you believe it's okay for women to continue hating their bodies because they don't look like the "hotties" at the gym.
Printer Friendly | Permalink |  | Top
 
BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:02 PM
Response to Original message
3. (shrug) Is that worse than Pleasure Your Mate month?
Edited on Tue Jul-28-09 04:02 PM by BlooInBloo
Looks like outrage for the sake of outrage to me.

http://socyberty.com/holidays/awareness-months /

Many people know that February is African American History Month and that October is Breast Cancer Awareness Month, but did you know that May is Correct Posture Month? Or that September is Self-Improvement Month? Here are a few other awareness months that you may be surprised about.

January

Birth Defects Prevention Month

Cataract Awareness Month

Cervical Cancer Awareness Month

Family Fit Lifestyle Month

Financial Wellness Month

Glaucoma Awareness Month

Healthy Weight Awareness Month

Mentoring Month

Personal Self-Defense Awareness Month

Poverty In America Awareness Month

Thyroid Awareness Month

Volunteer Blood Donor Month

February

African-American History Month

Childrens Dental Health Month

Ethnic Equality Month

Heart Month

March

Colorectal Cancer Awareness Month

Gender Equality Month

Kidney Month

Mental Retardation Awareness Month

Multiple Sclerosis Awareness Month

Nutrition Month

Red Cross Month

Social Workers Month

April

Alcohol Awareness Month

Autism Awareness Month

Cancer Control Month

Child Abuse Prevention Month

Keep America Beautiful Month

Mathematics Education Month

Month Of The Young Child

Poetry Month

School Library Media Month

Sports Eye Safety Month

Spring Ahead For Life Month

STDs Education And Awareness Month

Stress Awareness Month

Work Life Enrichment Month

World Habitat Awareness Month

Youth Sports Safety Month

May

Better Hearing And Speech Month

Better Sleep Month

Correct Posture Month

Creative Beginnings Month

Family Support Month

Get Caught Reading Month

Good Car-Keeping Month

Helping American Youth Month

Hepatitis Awareness Month

High Blood Pressure Awareness Month

Mental Health Month

Teen Pregnancy Prevention Month

Older Americans Month

Osteoporosis Prevention Month

Personal History Awareness Month

Physical Fitness And Sports Month

Recommitment Month

Revise Your Work Schedule Month

Scholarship Month

Self-Discovery Month

Senior Citizens Month

Senior Travel Month

Sight Saving Month

Stroke Awareness Month

Teaching And Joy Month

Tuberous Sclerosis Awareness Month

June

Aphasia Awareness Month

Childrens Awareness Month

Entrepreneurs Do It Yourself Marketing Month

Fireworks Safety Month

Gay And Lesbian Pride Month

International Mens Month

Myasthenia Gravis Awareness Month

People Skills Month

Rebuild Your Life Month

Rivers Month

Scleroderma Awareness Month

Student Safety Month

Vision Research Month

July

Eye Injury Prevention Month

Group B Strep Awareness Month

Purposeful Parenting Month

Recreation And Parks Month

August

Amblyopia Awareness Month

Immunization Awareness Month

Psoriasis Awareness Month

Spinal Muscular Atrophy Awareness Month

September

Childrens Eye Health And Safety Month

Childrens Good Manners Month

Cholesterol Education Month

Fall Hat Month

Gynecological Cancer Awareness Month

Library Card Sign-Up Month

Menopause Awareness Month

Organic Harvest Month

Pediculosis Prevention Month

Piano Month

Pleasure Your Mate Month

Project AWARE Month (Marine Conservation)

Prosperity Creation Month

Prostate Cancer Awareness Month

School Success Month

Sea Cadet Month

Self-Awareness Month

Self-Improvement Month

Shameless Promotion Month

Sickle Cell Awareness Month

October

Adopt A Shelter Dog Month

AIDS Awareness Month

Breast Cancer Awareness

Campaign For Healthier Babies Month

Dental Hygiene Awareness Month

Domestic Violence Prevention Month

Down Syndrome Awareness Month

Lupus Awareness Month

Vegetarian Awareness Month

November

Alzheimers Awareness Month

Adoption Awareness Month

Diabetes Awareness Month

Family Caregivers Month

Impotency Awareness Month

Lung Cancer Awareness Month

Pancreatic Cancer Awareness Month

Runaway Prevention Month

December

Safe Toys & Gifts Awareness Month
Printer Friendly | Permalink |  | Top
 
xultar Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:09 PM
Response to Reply #3
11. Shit, I'm all for Pleasure Your Mate month, when is that shit so I can tweet it to a few folk.
Printer Friendly | Permalink |  | Top
 
BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:16 PM
Response to Reply #11
13. :) Starts in 3 days.
Printer Friendly | Permalink |  | Top
 
seabeyond Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:22 PM
Response to Reply #11
15. ah hahahaha.... lol. hm. n/t
Printer Friendly | Permalink |  | Top
 
MADem Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:04 PM
Response to Original message
4. I think some competing gym ought to do an ad that says "We won't treat people like shit, like GOLD's
GYM does."

I think they could get some mileage out of that.
Printer Friendly | Permalink |  | Top
 
scrinmaster Donating Member (563 posts) Send PM | Profile | Ignore Tue Jul-28-09 04:05 PM
Response to Reply #4
9. Isn't the point of going to the gym getting healthy and losing weight?
Printer Friendly | Permalink |  | Top
 
MADem Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:10 PM
Response to Reply #9
12. I am not sure I take your point. What does this ad campaign have to do with that? Nothing.
Maria Callas, a thin woman, in great shape for much of her career, had "cankles." Some people are thick in some spots, thin in others. She had a large ankle in relation to the rest of her leg. It caused her no small amount of insecurity.

This "campaign" by Gold's Gym is an indictment of women who don't have "sufficiently shapely" legs--and it's a sexist load of horseshit.

If you can't see that, you have a bit of introspecting to do.
Printer Friendly | Permalink |  | Top
 
politicallore Donating Member (713 posts) Send PM | Profile | Ignore Tue Jul-28-09 04:04 PM
Response to Original message
5. Why... Are You hating?
Do you have no humor???

Sounds like a great campaign to me
Printer Friendly | Permalink |  | Top
 
scrinmaster Donating Member (563 posts) Send PM | Profile | Ignore Tue Jul-28-09 04:04 PM
Response to Original message
6. Fat guys get cankles too.
Don't really see what the big deal is.
Printer Friendly | Permalink |  | Top
 
HiFructosePronSyrup Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:05 PM
Response to Original message
7. Where does the ankle end and the calf begin? Who knows?! That's half the fun!
Printer Friendly | Permalink |  | Top
 
YOY Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:20 PM
Response to Reply #7
14. I knew it!
It's what came to my mind first!
Printer Friendly | Permalink |  | Top
 
AngryOldDem Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:05 PM
Response to Original message
8. There's a "Weeds" episode with that name...
..and whenever I see "cankles" I think of it.

Yep. That's it, that's all the productive info I have to add to this discussion.
Printer Friendly | Permalink |  | Top
 
Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-28-09 04:07 PM
Response to Original message
10. Some cankles can be damn hot
Printer Friendly | Permalink |  | Top
 
DU AdBot (1000+ posts) Click to send private message to this author Click to view 
this author's profile Click to add 
this author to your buddy list Click to add 
this author to your Ignore list Sat Apr 19th 2014, 08:19 PM
Response to Original message
Advertisements [?]
 Top

Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC